Cross-Selling

Another successful strategy similar to the ones discussed above is cross-selling. One of the best examples of cross-selling via the web is on Amazon.com. If you search for a book on the Amazon site, a message will appear on the same page, saying “Customers who bought this book also bought…” and will list half-dozen other books for your consideration. This is an excellent way to cross-sell additional services or content to your members.

You can also direct visitors to other parts of the site to consider products and services that they hadn't previously considered. Successful cross-selling is the result of recognizing a customer need and meeting that need with a useful product or service. Customers benefit from needs-based cross-selling efforts because they receive the services they need and want.

Cross-selling can help your business realize its objectives: providing useful services, retaining customers, attracting new customers, and staying competitive with other websites.

In conclusion, you can offer a range of products and services on the Internet. The key is proper research and a great marketing plan. We’ll be talking about marketing strategies for your product or service in the upcoming chapters. In fact, in the next chapter, we will discuss one of the most important Internet marketing strategies – search engine optimization.

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