Building Interactivity and Personalization

Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can build a visitor’s trust and increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online.

Personalization tries to restore to the online business the magic of personalized attention which is one of the chief reasons why many people still prefer in-store purchase. You can use personalization to match your customer with the right products through either rulesbased or customer analytics-based processing. Thus as your software stores customer information and preferences, it can help categorize them into groups. At the same time, observations over time can suggest products to cross-sell and up-sell. Thus when a person buys a subscription to a fitness site, exercise equipment is also offered. Amazon pioneered personalization on the net – when you a buy a book, it shows you other books in the similar genre saying “people who bought this book also bought these”, inducing you to buy more.

A consumer survey from the Personalization Consortium found that 56 percent of respondents say they are more likely to purchase from a site that allows personalization, and 63 percent are more likely to register at a site that allows it.

Graphics

Your site has to be aesthetically attractive with visually appealing organization and enticing images. Fashions change fast on the Internet, so when you come to choose a designer, make sure you take a good look at their portfolio. You want the user to just glance at your homepage and understand immediately who you are and what you can do for them.

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