Three Words About Spam

Don’t do it.

You can spam search engines by stuffing your site with keywords, submitting them numerous times or filling your pages with links. And they’ll just get you blacklisted.

Don’t do it. It’s just not worth it.

It used be accepted practice to create doorway pages (duplicates of a home page filled with different keywords) but search engines won’t accept these anymore.

They will accept smart pages though. If you want to use more keywords than you can fit on your site, create a second page that is totally different from your homepage but which is still based upon your product or service. Here, you can expand upon a topic you merely touched on in your homepage. A great example of a smart page is to write articles on the benefits of your services using a different set of keywords to those on your home page. You can do that.

To sum it up, this chapter gave you a detailed view of many of the proven and effective search engine optimization techniques. SEO is one of the most important traffic generating mechanisms, and when done correctly it can do wonders for your website and your profits.

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