Twittering Away Time And Money
One of the most common questions I’m getting these days is “how should I measure the value of all the social marketing things we’re doing like Twitter, Linked-in, Facebook, etc.?”
My answer: WHY are you doing them in the first place? If you can’t answer that, you’re wasting your time and the company’s money.
Sounds simple I know, but I’m stunned at how unclear many marketers are about their intentions/expectations/hypotheses for how social media initiatives might actually help their business. In short, if you can’t describe in two sentences or less (no semi-colons) WHAT you hope to gain through use of social media, then WHY are you doing it? Measurement isn’t the problem. If you don’t know where you’re going, any measurement approach will work.
…continue reading Twittering Away Time And Money
Are There Any Real SEO Secrets?
This post questions the notion about secret search engine optimization methods and SEO secrets. Are there SEO secrets or is SEO just a process of layering the fundamentals to produce the appropriate reactions?
If you came here to find a list with an illustrated “it’s as easy as 1-2-3 checklist”, then it is time to adjust your expectations and focus on more tangible guidelines to provide a foundation for producing real SEO results.
Anything worthwhile takes time, energy and effort. To create top ranking results in search engines is no different. There is no need to try and trick search engines, just give them what they want and allow the algorithms to work in your favor.
…continue reading Are There Any Real SEO Secrets?
The Forgotten Method of Marketing – Forums
Forums are a great way of marketing alongside articles, email and blogging – there is no real way to compare all of these, they are just a different way of communicating. The big difference however with forums is that many many more people will see you and get to know you which builds trust as you interact with the community.
Forums have been around in many forms since the dawn of the internet, they provide a means of conversation with like-minded people in a community-driven atmosphere of helping one another with problems. If you don’t know how they work, let me just tell you a bit about them.
First off, you have to find your forum in your niche, the best way to do this is type in subject forums as the keywords (replacing subject with your topic) into a search engine. Once you have found one in the topic you’re interested in, with a nice community going on, registration is the next step.
…continue reading The Forgotten Method of Marketing – Forums
7 Strategies to Finding Your Target Market on Twitter
Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well.
How can you make the best use of Twitter in your business? It all starts with having followers in your target market. No doubt you’ve been inundated with email offers of things like “10,000 Twitter followers in 60 seconds for only $19.95!” Trust me — 1000 followers that are members of your target market are much more useful to the growth of your business via social networking than 10,000 followers that come from anywhere.
How do you find members of your target market on Twitter? Here are my top 7 strategies:
…continue reading 7 Strategies to Finding Your Target Market on Twitter
How You Can Write Your Own Paycheck the moment You learn the Hidden Insider Secrets of Wordpress!
Below I will show you a really cool trick I just learned from a Gem of a manuscript containing all kinds of hidden WordPress back door secrets.
I have been a blogger, learning about blogging and of course learning WordPress for several years. I am in front of a computer so much that I have been known to take my shirt off for an hour or two so that I can take advantage of my monitors radiation to work on my tan.
Yes, I’ll admit it, I am a computer & internet junkie. I love to make money on the internet. I am so happy to be able to work from home, working my own hours, doing what I want to do whenever I want to do it. I don’t even miss that morning commute any more. It was really weird, when I first started to work from home I actually found myself checking to be sure I had everything before I made my new commute exactly 21 steps to my new office in a spare bedroom in my house, is that sick or what!
Help! My email marketing sucks. (And how to fix it)
Email marketing is one of the most effective ways for a business to promote themselves and increase sales but it must be done right in order to be effective.
In this article I will touch on the art of email marketing- (What works and what does not) and how you can get more bang for your marketing buck when selecting an email marketing service.
A word about spam.
Unsolicited email or “Junk email” also called “Spam” is living proof that email is a powerful way to reach an online audience.
…continue reading Help! My email marketing sucks. (And how to fix it)
Why Internet Marketers Love The Rain
There have been more rainy days in the northeast than one can possibly imagine. The weather is obviously playing a role in the way internet marketers approach their daily tasks. But, this article has nothing to do with the effects of global warming.
Instead, I realized today that rain is the best friend of the internet marketer for several reasons. Many of these reasons relate to my six year old son but let me explain…
As an internet marketer myself I walk around with a little blue pad with a list of daily, weekly and monthly tasks written down in order for me to be sure to complete certain tasks on time. Now I know I should be using some kind of PDA instead, but the blue pad is just annoying enough, sticking out in my pocket, to make sure that I don’t forget it’s there. PDAs etc are just too easy to ignore.
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- The Forgotten Method of Marketing – Forums
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