Internet Income - Multiple Income Streams
Internet income is a great way to start making multiply income streams. If you are working a 9-5 job, you currently have one steam of income. If both you and your partner are working 9-5 jobs you have two steams of income. This is great, but this unfortunately is probably just covering the bills with very little extra for savings or entertainment. How do you start making multiply income streams?
Internet Income
Affiliate marketing is very popular is helping people produce multiply streams of income. This industry has been growing exponentially the last few years. The main reasons why are:
* Everything can be bought online
* You can work from home, or anywhere in the world
* People spend huge amounts of money online
* The resources are there for you to start making money
* Starting multiply income streams online is FREE and can make you thousands of dollars every month
The trick to making it BIG with affiliate marketing is spreading yourself all over the internet. How do you do this?
Multiple Income Streams
Signing up with an affiliate product is your starting point. Start promoting this product by writing articles. To have success you need to research your keywords and be knowledgeable about the product. The key to being successful with articles is knowing your stuff. Once you have written 15-30 articles and have made a blog or Squidoo lens about the product you need to get traffic. A good way to do this is to be active in forums relating to your product. This is where knowing your stuff comes into play, you NEED to know what you’re talking about if you want people to visit your blog or Squidoo lens.
Making it BIG
Once you have your first affiliate product down you can start on another product. It is best to promote products related to your niche, this way your already have some knowledge. This is how people make thousands of dollars a month with affiliate marketing. This only makes sense if you think about it, think of it as a spider web. Spiders make webs to catch bugs over a wide area. If they only put out a single line of silk they wouldn’t catch much, if anything. By putting out thousands of silk lines they have a greater chance of catching their dinner. This is the exact method you need to use to be successful in starting to make multiply income streams. The wider you spread yourself, the more money you’re going to wake.
It is VERY important not to get ahead of yourself. Quality is key when you’re promoting products. You have to be knowledgeable for people to trust you and trust is what you need to make sales.
-Albert-
The Key to Your Success
In regard to making money on the Internet, everyone is always looking for the quick fix. They want to sign up for a program, place an advertisement, and make hundreds or thousands of dollars instantly. While this may be possible depending on your circumstances, the most direct and guaranteed path to success on the Internet is to stick with the fundamentals.
A friend of mine who is an athletic coach for kids in the city where I live reminded me of this lesson. This guy is actually so passionate about kids and athletics that he coaches 4 different sports: basketball, soccer, baseball and football. Of course, he has a kid of his own on each team. But what is remarkable about this guy is the results he gets with his teams.
He was recruited to coach the 8th grade football team where his children go to school. After 27 years of losing seasons in a row, the first year my friend became the head coach the team won the district championship and repeated their championship run the following year. This past weekend he coached 12 different games and won all 12 of them. As you can tell, this guy is extremely dedicated.
But the funny thing is that he and the kids he coaches are not totally hung up on winning. If they lose a game, they feel equally good about themselves as they would if they had won. What matters most to them is how well they played and lived up to their potential as a team.
The real question is how my friend’s teams continually perform on such a high level and beat nearly anyone they play even though they are often smaller and younger than their competitors. I asked this question to my friend the other day and he told me that it’s all in the fundamentals.
In his practices, all he works on with his kids is keeping a positive mindset and practicing the fundamentals. He told me that his teams never scrimmage or strategize about upcoming games during practice. They simply work hard on all the fundamentals of whatever particular sport they are playing and do so more than any other team they play. This constant practice and improvement of the fundamentals is what allows his teams to progress faster than his competitors. While most other teams get caught up with how to win, out-strategize, be stronger than and intimidate their opponents, my friend’s team is just so good at the basics that they blow everyone out of the water when game day arrives.
This got me thinking about my own Internet business and why I’ve been able to succeed on such a high level while most others who have tried to do what I do have failed. The answer is not really surprising.
Most people who try to build a successful Internet home business are looking for the quick fix. They want it to work IMMEDIATELY and so they usually fall prey to business opportunities that promise to help them get rich overnight and advertising scams that promise to deliver thousands of hungry prospects to their website in the next 24 hours. Of course, these opportunistic schemes are really just geared to steal people’s hard earned money. You see, when someone is desperate and looking for an INSTANT solution, they will often be taken advantage of and their chances for success with an Internet home business are slim to none.
However, while there are thousands of business opportunities on the Internet and millions of different ways to advertise and promote your website, I personally practice the fundamentals in my Internet home business. I do this by sticking with the business opportunities I’ve joined for the long haul and promoting my website consistently with simple, affordable and easily maintained Internet marketing techniques.
In fact, one of the techniques that works best for me is writing articles like this one and getting them published on other people’s websites using article syndication tools and software found online.
By writing articles and getting them published on other websites online using powerful tools like those mentioned above, I’m able to get my name and website address in front of thousands of people without paying a dime in advertising. Of course, the key to this strategy is that I write and distribute articles consistently in this way. It’s one of those “fundamentals” that doesn’t cost anything but a little time and effort. Fact is, it’s this price of time and effort that most people are unwilling to pay. They’ll gladly part with hundreds or even thousands of dollars, but ask them to do a little hard work and they say “No way.”
It’s this understanding that can separate you from the pack. If you are willing to practice the fundamentals of your business faithfully and consistently, you will be destined to succeed on a high level. But if you can’t and you’re only looking for the quick fix, you have already lost the game before you even set foot on the field.
Even pros like me practice the fundamentals every day. In fact, especially pros like me practice the fundamentals. The moment I stop practicing the fundamentals is the moment I stop being a pro. Think about this carefully and then renew YOUR commitment to the fundamentals of your Internet home business today. Do this and you will soar past your competition.
I Was A Washed Up Restaurant Worker Desperately Searching For A Way To Save My Family When I Discovered The Internet And Affiliate Marketing… 24 Months Later I Finally Cracked The Code And Started Earning Over $10,000.00 Per Month… Now The Same System That Saved Me Is Available To You! Check It Out:
http://www.avcbi-businesscenter.com/go/pips
The Enormous Power of Past Success
I was checking my voice mail yesterday and received a message that was short and sweet. It said: “My name is Ken Shapiro. I’m the writer, director, producer and star of the motion picture ‘The Groove Tube’. Please call me back at
…”
Interesting. The writer, director, producer and star of a motion picture?
My curiosity was aroused so I went to Google and looked up “The Groove Tube”. I discovered that Ken Shapiro was indeed all of the things he said he was and that Chevy Chase, a very famous American actor, had is debut film appearance in the movie. My mind determined that Ken Shapiro was a force to be reckoned with so I gave him a call.
It turns out that Ken found me online and was seeking some guidance on how to promote his new project at http://www.BedBooks.net. “Bed Books” is a very interesting innovation and I must admit that I’ve often wanted to lay on my side in bed and read a book, but that’s not a very comfortable thing to do. Thus, Ken’s unique idea and business has the potential to really take off.
In our brief conversation, we exchanged pleasantries and I gave Ken a few tips on getting publicity for his site. He’s obviously a guy who takes action on his ideas so I expect that he’ll take the information I gave him and put it into motion immediately. If so, you’ll be hearing a lot more about Ken and BedBooks.net in the near future. In exchange for my time and advice, Ken said he is sending me a “Bed Book” to try out.
What’s interesting about my conversation with Ken is my motivation for having it in the first place. Considering that I receive an overwhelming amount of voice mails every single day and that I’m rarely able to call anyone back on the phone personally, why did I choose to pick up the phone and call Ken on my dime?
The answer is because Ken had established that he was already successful. Because of the accomplishment of making “The Groove Tube” movie in which Chevy Chase appeared back in 1972 I determined that calling Ken would be, at the very least, interesting. I also sensed that there could be the possibility for me to benefit in some way because I perceived Ken to be powerful and influential.
I was right. Ken is powerful. He’s a doer. He makes things happen and I respect him for that. In this world, it’s the dreamers that take action and persist until they succeed that get my attention. That’s why I called Ken and that’s also why he was able to benefit from a free consultation with me. In that discussion, I gave Ken some very specific advice for marketing his website that has the potential to bring him all the business he can handle.
The point to take home is that Ken’s previous success in the movie business made it a lot easier for him to get the information and resources he needs to succeed in his new venture. In other words, past success has power.
When I first started my Internet business it was not easy. In fact, it was downright difficult. I spent thousands of dollars on credit trying to learn the game and acquire the tools I needed to build my business. Everything was expensive and the people who I thought could help me grow my business the most wouldn’t give me the time of day. I was a nobody in this world.
However, I was persistent and by leveraging my financial and creative resources I was finally able to make my first sale online. Once that occurred, I simply focused on what I did right and did more of it. My sales continued to grow and I was becoming successful.
From those initial small successes, I was able to continue building my knowledge. I realized that once I had knowledge, I could share it. By sharing my knowledge with others, I was able to become an expert. As an expert, people were attracted to me. Through that attraction, I was able to sell more goods and services. I was becoming *very* successful.
Then other experts got attracted to me. They started giving me their products and services for free. They were also open to the possibility of working together. The same products and services that I could barely afford in the beginning of my career and the same people who wouldn’t give me the time of day before, were now becoming as freely available to me as oxygen itself.
Why? The answer is simple. I was already successful.
Is it easier for the rich to get richer? Absolutely. Is it easier for successful people to become more successful? Definitely. The momentum has already been established. Money attracts more money and success attracts greater success.
Before you get cynical, first consider the fact that most of the rich and successful people in this world started with nothing but their ideas and enthusiasm. They were able to use that energy and put it into motion to create their own success.
In most cases, the path they traveled was riddled with moments of confusion, struggle and failure. But they persisted and with each small success their path got easier and easier to travel until they eventually paved it and turned that path into a “success super-highway” that now allows them to travel and succeed with ease.
The enormous power of past success is that it can and will catapult you toward greater success in the future. Use everything in your power right now to create some initial success and then roll that success forward to create more success in your life. You will ultimately discover this is a very easy thing to do.
About Stone Evans, The Home Biz Guy:
I Was A Washed Up Restaurant Worker Desperately Searching For A Way To Save My Family When I Discovered The Internet And Affiliate Marketing… 24 Months Later I Finally Cracked The Code And Started Earning Over $10,000.00 Per Month… Now The Same System That Saved Me Is Available To You! Check It Out:
http://www.PlugInProfitSite.com
Fast-Track Your Journey to Home Business Success
No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve.
SOME PERSONAL HISTORY
Just a few short years ago, I was a working stiff just like you.
One day, I bought and read a book called “Multiple Streams of Income” by bestselling author, Robert Allen. Immediately, I began my journey.
Every night after work and after my wife and children went to sleep, I would get online and explore different ways of using the Internet to make money.
In the two years that followed, I spent over $10,000 racking up credit card debt buying eBooks, membership sites, special reports, opt-in leads, and joining every “guru” recommended business opportunity that flew into my email inbox.
I stayed up learning, working, and drinking coffee until 5:00 in the morning, month after month filled with the hope of making money online.
In my third year of working part-time to build a home based income, I finally broke through and earned over $100,000 in just twelve months from the Internet.
BECOME THE MASTER OF YOUR LEARNING CURVE
Research the lives of all of the “gurus.” The one thing that you will learn is that my own experience is not unique. Most of the high earners on the Internet experienced a learning curve very similar to my own.
Chances are that your curve will also be similar to mine, but it is my hope that you can get to the top faster than even I did. Three years was a long time to struggle, but every ounce of struggle was worth the reward I have finally received.
In order to shorten your own learning curve, you must do a few things differently than the rest of us did. You must become the master of your learning curve.
THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A STRAIGHT LINE
There is only one way to shorten the curve on the Internet:
You must plan to succeed!
Here is the deal. Most people put up a freebie website and select a few affiliate programs to add to their website. Right out of the gate, most people are running for the finish line without any real plan in mind.
After a few short weeks, people begin to see the writing on the wall that says, “This is going to be a long hard road.”
People check their hit counters daily for six weeks before they realize that getting traffic to their free site is going to be tough.
At this point, they begin developing their first batch of advertising. Then they spend countless months finding places to show their advertisements for free. Some make an even more drastic mistake by blowing thousands of hard earned dollars on their new and untested ads.
These are the people who will learn the facts of life the hard way.
In time, they will learn how to make their advertising work for them, but most will earn very little money from their affiliate programs.
At this point in the learning curve, most people throw up their hands and walk away from their dreams in utter disgust. Instead of a walking away point, this should have convinced the struggling online entrepreneur that they were simply traveling the wrong road.
YOU MUST PLAN TO SUCCEED
From day one, you must begin to learn about the nuances of web promotion. Read everything you can get your hands on. Don’t just read the hype, back it up with the opinions of others who have reviewed the same programs before you came along. Learn from their mistakes and successes.
As you begin to learn, you must also look to make a decision. Do you want to step into a pre-built program that is designed to help you to succeed, OR do you want to create a completely new program of which you are the sole owner?
If you decide to step into a pre-designed and complete turn-key online money-making venture, then you must select the right venture to step into. If this is your decision, I encourage you to check out the Plug In Profit Site
If you decide to go the journey on your own, then do all of the necessary research, planning and preparation that is needed for your success.
PREPARE TO SUCCEED
Decide what you think you would want to do, and then figure out how your planned site will generate a real income.
Internet old-timers know about hundreds of corporation domains that existed with IPO millions, but did not have an actual money plan that could sustain their business model. Most of these companies were among the hundreds of companies that bellied up in the 2000 dot bomb experience.
Don’t blindly believe in your plan. Research others on the web who have undertaken similar business models and see if they have survived. Study your competitors in depth to learn what is working for them and what did not work for them. To better understand what has or has not worked for competitor websites, check out their time lapsed progressions using the Wayback Machine: http://web.archive.org
Once you have determined your money plan, then you should undertake the development of a business plan and a marketing plan. Utilize professional assistance if you need to do so. While creating your plans, make a determination as to which domain name you think would be best, then register it along with a hosting account. You can do this at Host4Profit in Step 2 on this page.
Once you have developed your business plan and marketing plan and have run them through several revisions, then it will be time to buy your domain name and to begin work with a site designer and developer. You may need to have your domain sitting on a web host for your site developer, but this is not always necessary. While they are doing their work, enlist a copywriter to help you with your site sales copy.
When your site designer and developer have your site working, you should then undertake significant testing to make sure everything works as planned. It is much harder to fix problems on a operational site than it is to fix problems on a site that has yet to be launched.
When testing is done, then you should fill in your sales copy and then shoot for launch. Of course, you already have a marketing plan in place, so your preparation here will be simply a matter of putting the pieces of the puzzle into place.
You are finally ready to open for business. Don’t be afraid to spend the money to bring your dream alive. Time can replace money in the goal of starting a profitable online business, but money invested can shave years off of your company’s growth.
-Albert-
How to Win the Advertising and Promotion Game
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.
THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no easy answers.
Depending on your type of business, many people suggest that the *how much* should be equal to anywhere from 4% to 10% of your gross receipts.
The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get the word out about their business.
THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING
Have you ever paid for advertising and sat back to await the fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?
Don’t feel bad about that. It has happened to many of us before.
See, knowing where to spend the advertising money is not enough to get the job done.
Where to spend the money only begins to highlight the other issues connected with advertising:
• Marketing Plan
• Advertising Strategy
• Headlines, Ad Copy and Visual Presentation
• Tracking the Success of Your Advertising Campaigns
THE MARKETING PLAN
The Marketing Plan is used primarily to identify your own products and services, costs, strengths, weaknesses and the strengths and weaknesses of your competitors.
ADVERTISING STRATEGY
It is important to understand what you expect to gain from your advertising.
Do you simply wish to get your name known so that when your customer will need you, they will think of you first? Or, do you wish to get your customers in your front door on Saturday?
Do you want your customers to come in and take a look around to discover the next object that they cannot live without? Or, do you want them to come in and buy a specific widget?
Do you hope that enough people will come in to buy enough products or services to pay for your single ad? Or, do you expect to gain a lifelong customer who will help pay for your advertising over the course of several years?
When you know what you want, then you will better understand just how to do it.
HEADLINES, AD COPY AND VISUAL PRESENTATION
You might be surprised how many business owners put out advertising without regard for the quality of the sales pitch or presentation. The quality of your distribution outlet or the amount of money you spent to get there will do little for you if the advertising vehicle is a junker.
Test all of your advertising materials in smaller markets before blowing your advertising bank roll on it. You must absolutely know the value of your advertising before putting large sums of money behind it.
TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS
Tell your customers to save another 10% when they tell you they heard or saw your ad in such-and-such location. Suggest that they can register to win a free widget if they fill out a form and have them to tell you how they heard of your business. Advertise a specific widget in your ad and track the sales of that widget.
It does not matter how you track your advertising — just make sure you do it!
IN SUMMARY
The ideal way to spend your advertising budget is to buy a rifle with a high-powered scope and to only shoot your targets in the light of day.
If you are not tracking your advertising, then you are shooting a pellet gun without an attached scope, with blinders on, and shooting in the dead darkness of night.
Even with a bigger gun, the blinders in the dark constitute the single largest mistake made by advertisers. If you are unable to track your advertising to learn what is working well, what is working somewhat, and what is a money pit, then you are condemned to repeat your mistakes over and again.
By relying only on gut instinct, you may be choosing to spend more money in the money pit and to lose all of your money in the process.
When you get down to the nuts and bolts of making money from your advertising, you should plan, prepare, track and study your results. You must have factual information on which to base your advertising decisions. When you are making the right advertising decisions, then making money from your business might just come easy.
-Albert-
Internet Promotion Techniques 101
Did you realize there are only three types of online promotion?… This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.
According to the Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFA’s usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the average life of your link is between seven minutes and 144 minutes. I suspect the actual number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chances of your submission being of any real value is practically nill!
Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. These messages will be received by people only interested in promoting their own thing who do not have the right motivation to open, let alone read Your Advertising. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple — work or starve.
Examples of active promotions include Pay Per Click Search Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community.
Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.
Let’s look at articles as a solid example of my point.
You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still have been as valuable as it is today.
Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the money pits - instead, strive to find the money barrels. It can be done. I am living proof.
-Albert-
Offline Promotion Strategies 101
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.
The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.
• You must understand which markets the different media`s can reach.
• You must understand the demographics of the media`s consumers.
• You must understand the buying habits of the consumers reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA`S SHOULD BE CONSIDERED
The media`s that people think of most often are television, radio, newspaper and magazine advertising. Of
course, these are the big boys that big businesses use regularly.
Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media`s generally cost big bucks. Given certain circumstances, the big media`s can be bought for very little money.
Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours.
Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays.
If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising.
Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a bargain basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade show is the event, while the press release generally exploits an event.
Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well.
The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business.
Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show.
Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed.
The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business.
Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accomodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect and attention.
Depending on your product or service — and always depending upon the people you employ to the task — each method will be more suited to each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding.
Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a certain USP (Unique Selling Proposition) as it pertains to your business.
If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: “Always Low Prices, Always.”
Think about Ford Motors, “Quality is Job One.”
Think about the Visa Card, “It`s Everywhere You Want To Be.”
You see, these top corporations have managed to make their USP part of their branding.
Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.
However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.
When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing — after all, that is why you got into the business in the first place, isn`t it?
-Albert-
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