Is Email Marketing Dead? I have been told that since 2004 and I not only don’t believe it, I have proof that it is one of the most effective marketing tools you can use. Email is here to stay and I use it on a daily basis for:

• Keeping in touch with clients and customers
• Sending out information updates
• Providing a monthly ezine
• Mini courses
• Eclasses
• Tips
• Sales promotions
• Recommendations
• Autoresponders
• And more

Does it still work? Well, I am in regular contact once a month with over 20,000 people just by email and that enabled me to sell out in just 48 hours a webinar I set up. Want more? Well in just 30 minutes I wrote an email that brought in 42 sales in the first 36 hours for a Chinese cooking ebook. Yes, it works! That certainly proves to me that email is still a powerful sales tool, but in a more competitive market you need to have an edge.

Read the rest of this entry

With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.

Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.

The Setup’s The Thing

Read the rest of this entry

In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as “word of mouth” or getting your message out by having your customer base spread the word.

Why Use Viral Marketing?

There are several studies that state that if someone has a good experience, chances are they will tell a few close friends. However, with a bad experience people will repeat it to anyone who will listen. Since the pace of the Internet is so much faster than that of word of mouth, you will want to be careful with the messages you put out there. The message you put forth can spread, and spread quickly, whether that message is good or bad.

Read the rest of this entry

NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 5
By Jimmy D. Brown of “Affiliatenaire”

The word “overhead” is not a favorite among those who run businesses of any kind.  Nobody likes the expenses of operating a business.  And nobody really talks about them much when it comes to promoting all of the “money-making” products and services online.

But, don’t kid yourself, there’s a lot of overhead.

Read the rest of this entry

NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 4
By Jimmy D. Brown of “Affiliatenaire”

I’m sure by now you are well aware that there are those who have reported HUGE amounts of money being made with their online businesses.  What you may not be aware of is the amount of work involved in generating those “sales” (not always net profit, mind you … this isn’t “spendable”
income in a lot of cases.)

That brings me to the fourth reason why I love affiliate marketing…

Read the rest of this entry

NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 3
By Jimmy D. Brown of “Affiliatenaire”

Some people have the ability to persuade others and talk them into just about anything.  Especially when it comes to influencing their buying decisions.  They know how to push the right hot buttons, say things the right way and generally get consumers into an emotional frenzy to the
point they are ready to click an order button.

There are two key words in that paragraph that really need to stand out in your mind:  “some people”.

Read the rest of this entry

NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 2
By Jimmy D. Brown of “Affiliatenaire”

Pop quiz time.  What does “HTML” stand for?  Don’t know that one?  How about this – what does “FTP” stand for? OK, one more chance.  Do you know how to work with either?

That brings me to the second reason why I love affiliate marketing…

Read the rest of this entry

Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well.

How can you make the best use of Twitter in your business? It all starts with having followers in your target market. No doubt you’ve been inundated with email offers of things like “10,000 Twitter followers in 60 seconds for only $19.95!” Trust me — 1000 followers that are members of your target market are much more useful to the growth of your business via social networking than 10,000 followers that come from anywhere.

How do you find members of your target market on Twitter? Here are my top 7 strategies:

Read the rest of this entry

Email marketing is one of the most effective ways for a business to promote themselves and increase sales but it must be done right in order to be effective.
In this article I will touch on the art of email marketing- (What works and what does not) and how you can get more bang for your marketing buck when selecting an email marketing service.

A word about spam.

Unsolicited email or “Junk email” also called “Spam” is living proof that email is a powerful way to reach an online audience.

Read the rest of this entry

There have been more rainy days in the northeast than one can possibly imagine. The weather is obviously playing a role in the way internet marketers approach their daily tasks. But, this article has nothing to do with the effects of global warming.

Instead, I realized today that rain is the best friend of the internet marketer for several reasons. Many of these reasons relate to my six year old son but let me explain…

As an internet marketer myself I walk around with a little blue pad with a list of daily, weekly and monthly tasks written down in order for me to be sure to complete certain tasks on time. Now I know I should be using some kind of PDA instead, but the blue pad is just annoying enough, sticking out in my pocket, to make sure that I don’t forget it’s there. PDAs etc are just too easy to ignore.

Read the rest of this entry

One type of Internet marketing that you must be taking advantage of is social media. The truth is your Internet business will not survive unless you are involved in various forms of social media. The only exception to that would be is if you do paid advertising such as Google Adwords or Yahoo Marketing.

Perhaps you do not understand the various ways you can utilize these many types of social media to brand yourself and expand your business. Here are 7 types of Internet social media you should be doing everyday.

1. Blogging

Read the rest of this entry