Home Based Business Archives

Welcome back to “The Five Stages Of The Buying Cycle” series. In the previous part we discussed the “Build Credibility” part. Today, let’s have a look at the “Involve” part.

As mentioned , some visitors purchase within 24 hours after getting their attention. More buy within days. Some take weeks, even months, even a year or two earlier, wasted that time at Yahoo! or 1&1 (or been conned by a “Get Rich Quick”) and then…

They remembered your product. Do you know why?

They took one of the Masters Courses you find below. Or they use Search It! Or they read one or more of the “Make Your _____ Sell!” books.

The lesson? Involve those who procrastinate, those who made mistakes previously, in short those who fall into the “long sales cycle” category. The 3 sets of “Involve” landing pages (Masters Courses, Free Trials, and E-books) are powerful long-term sales-makers.

These are easy to promote. Everyone loves a freebie. Just tell your visitors that these are no ordinary freebies. For example, the #1 affiliate guru in the world, Allan Gardyne, has called The Affiliate Masters Course “the best course of its kind at any price, and it’s free!

Previous Parts:
1. Introduction
2. Get Attention
3. Grow Interest
4. Credibility

The seven eBooks below follow up with this post. You can get them free just by replying or giving a comment to this post. RECOMMENDED!!

master courses The Five Stages Of The Buying Cycle   Part 5: Involve!

Welcome back to “The Five Stages Of The Buying Cycle” series. In the previous part we discussed the “Grow Interest” part. Today we carry on with the “Build Credibility” part.

This is the stage where you convince your visitors that your product is the right choice for them. Actually, when done correctly, they convince themselves!

This is probably the easiest stage to accomplish because your product really must OVERdeliver on every promise. Create a ton of impressive landing pages and videos to help you. Show off your product’s delighted customers and other evidence of powerful results and you’ll make the sale!

The old phrase “people buy on emotion and justify with logic” is very evident during this stage. They need to feel the “emotion” from happy customers and find solid “logic” in the extensive proof of success, and comparisons with competitors, that you deliver. And you can deliver… in spades.

Build emotion as you build your “logic case.” Challenge your visitors to find proof of success. Challenge them to find a package so complete or a company that really cares as much. And…

Remind them to return to your product one last time if they are ever tempted to fall for “the lure” of any other system. If they compare, if they weigh the proof, your Conversion Rate will soar.

By the time your visitors complete this stage, they should (must!) understand that your product is so much more than…
Your product changes lives in so many ways, beyond any shadow of a doubt.

Naturally, your visitors also want to be sure that your product is the best…

Previous parts:
1. Introduction
2. Get Attention
3. Grow Interest

The seven eBooks below follow up with this post. You can get them free just by replying or giving a comment to this post. RECOMMENDED!!

master courses The Five Stages Of The Buying Cycle   Part 4: Build Credibility!

Here’s part two of “The Five Stages Of The Buying Cycle” series. In the previous part we gave an introduction to what this is all about. Today we go deeper in the “Get Attention” section.

There will always be visitors to your site (or readers of your blog, zine, etc.) who do not know about your product. Even affiliates who have been promoting your product since its inception “talk to” brand new prospective customers every day who have never heard of your product.

Create articles that get attention. If you are a web site owner, tell your story. If you have a site that reviews web hosting, announce your product as the perfect, success-focused solution.

If you reach newbies, emphasize the concept of online marketing and earning income by building a real business from home. Tell them your product really does change lives.

It’s important to connect emotionally with your visitors at this stage. Talk about how an online business, through your product, can give them financial freedom, satisfaction, enjoyment, and the opportunity to quit their day jobs. This connects and creates the motivation to investigate your product more deeply (the next stages).

The key to getting attention is to employ unusually strong and/or emotion-provoking landing pages…

Create your landing pages with especially effective attention-getters. “Where else have you seen videos (or a family bulletin board) like these?” And speaking of videos…

Use video to embed the perfect-fit video into your attention-getting web page, article, or post. The Video Ads and “I Love my product” Videos fit well at this stage.

This discussion focuses on the buying cycle and landing pages, not on the actual creation of content. Suffice it to say here that your content (ex., a review, personal experience, announcements, etc.) may focus on one specific stage, or it may cover some or even all of them. For example, tell your personal success story using a few well- selected text links, one to each stage.

Previous parts:
1. Introduction

The seven eBooks below follow up with this post. You can get them free just by replying or giving a comment to this post. Strong RECOMMENDED!!

master courses The Five Stages Of The Buying Cycle   Part 2: Get Attention!

If you can create a profitable online business, you’re almost guaranteed of being able to leave your 9-5 job and work for yourself. Living a lifestyle where you don’t need to get up early in the morning and you have no one to answer to.

Here are 7 steps on how you can create a profitable online business for yourself.

1. Find a niche and do your research.
You need to find a niche which you are interested in selling to and do some research on the type of products that are selling.

Note down improvements you can make to the existing products and imagine how well the market will accept it.

2. Write an eBook
Write an eBook based on a popular topic you have found on your research. Make sure that the best information is given. You want your customers to be more than pleased after reading your eBook.

3. Design a professional web page
To sell an eBook, you need to have a good looking web design so that the prospects will trust you.

Having an unprofessional , awful design will hurt your sales. So outsource your web design if you’re not capable of doing it yourself.

4. A Sales Letter
You need to write a good sales letter which explains the benefit of the product to the customers. A good sales letter is hard to write. If you are not good at writing sales letters, you may consider outsourcing it to a copywriter.

This is the most important factor in marketing your product. It is what persuades the prospects to buy your product.

5. Create a squeeze page
Create a web page with the sole purpose of capturing your prospect’s email address. All your traffic generation methods should be promoting this link.

6. Develop an autoresponder series
Follow up with your subscribers after they sign up to your squeeze page with an autoresponder series.

You should give educate the subscribers with good information and promote the eBook you wrote.

7. Create more products
Create another related product and sell it to the existing customers and subscribers which you have built.

Create another eBook or an audio version of the eBook. The objective is to continue building your list of subscribers and customers so that you can sell more to them.

This is the blueprint to a profitable online business. Many people have managed to earn a consistent 6 figure income doing this by outsourcing it to professionals and taking the profits themselves.

Next, get here a FREE copy of the BLUEPRINT FOR A 6 FIGURE ONLINE BUSINESS! Best of all, I can offer it to you for being a loyal reader of this blog!