With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.

Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.

The Setup’s The Thing

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A savvy and free way to increase your business sales is through blog marketing. No matter what business you’re in, you can increase your business with a focused blog marketing campaign. You may shy away from blog marketing because you feel that you might not be a good writer, or simply don’t like to write. This is understandable. But the truth is that many blog marketers nowadays don’t even write their own content. They pay someone else to do it.

In fact, you can pay someone else to write dozens of articles to keep your blog going. You can come up with ideas if you want to, but you can just as easily give your writers a broad general topic idea and have them come up with streamlined topics for blog entries. The best course of action is truly up to you, but paying writers to craft your blog entries is not expensive and may save you trouble in the long run.

Once you’ve determined how your blog will be written, the next thing you must do is focus on the keywords that your blog will include. There is a lot of information out there on keyword research and niche marketing but, in essence, what you want to do is find keywords that are searched highly and don’t have a lot of competition. Competition means that there are a lot of other pages that come up when you search under that keyword.

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I was introduced to this new GDI recruitment system the other day by an online friend of mine..

Once I did my Due Diligence I saw that the system has been online the last 4 months (and I had not heard about it)

Next I found out it is ranking very well on Alexa..

Yesterday it was ranked 12,191th most popular website online!

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NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 5
By Jimmy D. Brown of “Affiliatenaire”

The word “overhead” is not a favorite among those who run businesses of any kind.  Nobody likes the expenses of operating a business.  And nobody really talks about them much when it comes to promoting all of the “money-making” products and services online.

But, don’t kid yourself, there’s a lot of overhead.

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NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 4
By Jimmy D. Brown of “Affiliatenaire”

I’m sure by now you are well aware that there are those who have reported HUGE amounts of money being made with their online businesses.  What you may not be aware of is the amount of work involved in generating those “sales” (not always net profit, mind you … this isn’t “spendable”
income in a lot of cases.)

That brings me to the fourth reason why I love affiliate marketing…

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NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 3
By Jimmy D. Brown of “Affiliatenaire”

Some people have the ability to persuade others and talk them into just about anything.  Especially when it comes to influencing their buying decisions.  They know how to push the right hot buttons, say things the right way and generally get consumers into an emotional frenzy to the
point they are ready to click an order button.

There are two key words in that paragraph that really need to stand out in your mind:  “some people”.

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NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 2
By Jimmy D. Brown of “Affiliatenaire”

Pop quiz time.  What does “HTML” stand for?  Don’t know that one?  How about this – what does “FTP” stand for? OK, one more chance.  Do you know how to work with either?

That brings me to the second reason why I love affiliate marketing…

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If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages. That spells death to most online businesses.

Free traffic is by far the best, and if you are unsure how to use pay per click advertising such as Google Adwords properly, it could cost you a lot of money to correct inadequacies in your SEO. Only 1% of those that start in internet marketing actually make any money: largely because they do not know how to promote their website. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.

SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. Having a great looking website with a lot of well writen content on each page is not sufficient to earn you a listing on Google, let alone a high one that will bring you free traffic. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.

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There is nothing more frustrating than checking your website’s analytics and realizing that, although a visitor has just spent over 10 minutes reading through a single webpage, they have not made a purchase. Sometimes it can be almost heartbreaking, because no matter how hard you try to increase sales, turning a prospect into a customer can appear to be a near impossible task.

Sometimes the key to turning a prospect into a customer is not a change in your website content, but rather a change to your purchase page:

• Is it easy to find?
• Is it easy to use?
• Can your visitors trust you with their credit card information?

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Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers. While a great looking website  can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.

Wikipedia defines a landing page as:

the page that appears when a potential customer clicks on an advertisement or a search-ngine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

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If you’ve reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive—or even free—method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.

E-mails are essential to your business for many different reasons. Most importantly, these invisible e-mail voices give you their feedback about your website—for free! However, if you spend all your working hours answering these e-mails, how are you supposed to run your business?

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One of the most common questions I’m getting these days is “how should I measure the value of all the social marketing things we’re doing like Twitter, Linked-in, Facebook, etc.?”

My answer: WHY are you doing them in the first place? If you can’t answer that, you’re wasting your time and the company’s money.

Sounds simple I know, but I’m stunned at how unclear many marketers are about their intentions/expectations/hypotheses for how social media initiatives might actually help their business. In short, if you can’t describe in two sentences or less (no semi-colons) WHAT you hope to gain through use of social media, then WHY are you doing it? Measurement isn’t the problem. If you don’t know where you’re going, any measurement approach will work.

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