Here’s part two of “The Five Stages Of The Buying Cycle” series. In the previous part we gave an introduction to what this is all about. Today we go deeper in the “Get Attention” section.

There will always be visitors to your site (or readers of your blog, zine, etc.) who do not know about your product. Even affiliates who have been promoting your product since its inception “talk to” brand new prospective customers every day who have never heard of your product.

Create articles that get attention. If you are a web site owner, tell your story. If you have a site that reviews web hosting, announce your product as the perfect, success-focused solution.

If you reach newbies, emphasize the concept of online marketing and earning income by building a real business from home. Tell them your product really does change lives.

It’s important to connect emotionally with your visitors at this stage. Talk about how an online business, through your product, can give them financial freedom, satisfaction, enjoyment, and the opportunity to quit their day jobs. This connects and creates the motivation to investigate your product more deeply (the next stages).

The key to getting attention is to employ unusually strong and/or emotion-provoking landing pages…

Create your landing pages with especially effective attention-getters. “Where else have you seen videos (or a family bulletin board) like these?” And speaking of videos…

Use video to embed the perfect-fit video into your attention-getting web page, article, or post. The Video Ads and “I Love my product” Videos fit well at this stage.

This discussion focuses on the buying cycle and landing pages, not on the actual creation of content. Suffice it to say here that your content (ex., a review, personal experience, announcements, etc.) may focus on one specific stage, or it may cover some or even all of them. For example, tell your personal success story using a few well- selected text links, one to each stage.

Previous parts:
1. Introduction

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Google Adwords can drive you crazy with its “secret formula” for favorable ad placement and impressions. “Do I have the right keywords?” “Maybe my ads aren’t eye catching.” Just when you think you’ve got the formula figured out, Google changes the rules. Here is a tip that will work no matter what…deliver what your ad promises. More than anything, Google wants you to help them create a positive experience for their users. Create a quality landing page that does that and you and Google Adwords will become very good friends.

Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.

Here are some key elements of a good Google Adwords landing page:

1. Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Deliver on your promise and Google rewards you with lower cost per click and more impressions.
2. Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.
3. One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.
4. Get to the point – How long should your landing page be? Exactly as long as it takes to convey your message effectively. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.
5. Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.
6. Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.
7. Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, audio or video that launches when your visitor accesses the page is a big no-no. Your page should be welcoming without looking like a Vegas billboard.
8. Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.

This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords has set the bar very low for online marketers. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.

Next, Discover More On How To Make High Quality Landing Pages

If you can create a profitable online business, you’re almost guaranteed of being able to leave your 9-5 job and work for yourself. Living a lifestyle where you don’t need to get up early in the morning and you have no one to answer to.

Here are 7 steps on how you can create a profitable online business for yourself.

1. Find a niche and do your research.
You need to find a niche which you are interested in selling to and do some research on the type of products that are selling.

Note down improvements you can make to the existing products and imagine how well the market will accept it.

2. Write an eBook
Write an eBook based on a popular topic you have found on your research. Make sure that the best information is given. You want your customers to be more than pleased after reading your eBook.

3. Design a professional web page
To sell an eBook, you need to have a good looking web design so that the prospects will trust you.

Having an unprofessional , awful design will hurt your sales. So outsource your web design if you’re not capable of doing it yourself.

4. A Sales Letter
You need to write a good sales letter which explains the benefit of the product to the customers. A good sales letter is hard to write. If you are not good at writing sales letters, you may consider outsourcing it to a copywriter.

This is the most important factor in marketing your product. It is what persuades the prospects to buy your product.

5. Create a squeeze page
Create a web page with the sole purpose of capturing your prospect’s email address. All your traffic generation methods should be promoting this link.

6. Develop an autoresponder series
Follow up with your subscribers after they sign up to your squeeze page with an autoresponder series.

You should give educate the subscribers with good information and promote the eBook you wrote.

7. Create more products
Create another related product and sell it to the existing customers and subscribers which you have built.

Create another eBook or an audio version of the eBook. The objective is to continue building your list of subscribers and customers so that you can sell more to them.

This is the blueprint to a profitable online business. Many people have managed to earn a consistent 6 figure income doing this by outsourcing it to professionals and taking the profits themselves.

Next, get here a FREE copy of the BLUEPRINT FOR A 6 FIGURE ONLINE BUSINESS! Best of all, I can offer it to you for being a loyal reader of this blog!

For anyone who gets involved in an internet home based business, one of the first things that they are taught to do in order to build a successful online business is to get a website, a blog and an auto-responder. In fact these three things are the most important tools when starting an internet business.

What we are going to discuss here is ways to get your list building and blogging activities to synchronize in such a way that your marketing efforts will support both these activities at the same time. In other words, your blog will support your list building and your list building will support your blog.

Let’s begin by looking at how you can use your blog as a way to build your list.

When setting up your blog make sure that you add an opt-in box to your auto-responder and place it in a prominent position where your visitors will see it on arrival at your blog. Near to the top and either on the left or right hand side is good. You could offer a free report or e-book as an inducement to sign up to your list.

Whenever you make a new post to your blog, sign off with your name and a link to your squeeze page. Encourage your visitors to sign up to your list so that they will be notified every time you make a new post on your blog.

Another way that you can promote your blog is by inviting people to comment on your blog posts. The advantage for them is that their comments can link back to their websites when they enter the URL field on the comment form.

If your business is internet marketing then make posts about this and teach your subscribers about the benefits and etiquette of commenting and linking back to their sites from the blog comments. Make sure that they understand that spamming is not an option.

Whenever you make a new post about something controversial or a review on a product or service, email your list and ask them to give you their opinions on whatever you have blogged about and include a link to your blog post.

You should see a significant increase in traffic to your site from your email list if your post is well targeted and also a big increase in the number of comments that you get to each article.

Offer your readers the opportunity of using your posts on their own blogs provided they include a link back to your site and acknowledge you as the author of that post. Also submit your articles or posts to other peoples’ blogs for possible inclusion on their sites. Invite your email list to submit articles for possible inclusion on your blog with a link back to their sites and inform them of how guest blogging will help to increase their own profiles on the internet. This will help to keep your blog loaded with fresh content at all times.

By adding these tactics to your list building and blogging efforts you will be creating a well synchronized and effective marketing strategy for your internet home based business.

Next, Discover Here More Tips On How To Make Money Online …
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