Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

Read the rest of this entry

Do you feel like you are spending a lot of money on PPC but that you are getting little in return? For small business owners and internet entrepreneurs, spending even a couple thousand dollars on PPC can feel like an incredible amount of money. To ensure that your ads actually bring your business results and to make the most out of your PPC investment, implement some of these money-saving tips.

1. Make sure your ads are geographically targeted. If you are a dry cleaner in Brooklyn, only place ads for people in your local area. This will help to lower ad impression, raise CTR, and give you better ROI and a higher quality score.
2. Use the negative keywords match feature to your advantage. When you use the negative keywords match feature, you can filter out keywords for which you do not want your ads to show. The words “free” and “cheap” are common elements of negative keyword phrases. For example, if you sell web templates, surely you don’t want people searching for “free web templates” to click on your ad. You will have to pay for those extra clicks and all of those unwanted impressions will lower your CTR. Use the negative keywords match feature to filter out such negative keywords. However, you may find that some negative keywords would be of benefit to your campaign. Go to the Google Adwords Keyword Tool, choose “negative” in the drop down menu under Match Type, and determine which negative keywords may serve you.
3. Create separate ad groups, ads, and landing pages. Rather than targeting a slew of keywords with one ad and one landing page, group similar keywords in individual ad groups, create individual ads for them, and then point them to your designated landing pages. By doing so, you can improve your CTR and conversion rates because the landing pages will be more relevant to the terms that users are searching for.
4. Use ad scheduling. Ad scheduling allows you to control the day and time that your ads appear. For example, if your business offers a special Tuesday deal, you can schedule your ad campaign so that your ads promoting the Tuesday deal only show on Tuesdays. Or if you are running your ads 24 hours a day, you might find that by running them only during a certain time frame of the day instead, you get better conversions. Let’s say you have a health website. You will probably get more clicks and conversions in the morning for keywords like, “morning after pill,” “morning sickness,” “morning headache,” and “hangover.”

Don’t use broad match. Many people are simply unaware of the different keyword match features that are available in Adwords. By default in an Adwords campaign, your keywords are set as a “broad match.” The problem with broad match is that your ads will show up when people search for different variations of your keywords, even if they are not on your keyword list. Google is likely to consider many words as relevant when they are really not. Use the “phrase” keyword match type to ensure that your ads only show up when people search for the exact keywords on your list.

Read the rest of this entry

I was introduced to this new GDI recruitment system the other day by an online friend of mine..

Once I did my Due Diligence I saw that the system has been online the last 4 months (and I had not heard about it)

Next I found out it is ranking very well on Alexa..

Yesterday it was ranked 12,191th most popular website online!

Read the rest of this entry

Wordpress version 2.8 is only a few days old and some bloggers are already up in arms and complaining. And from what I have seen over on wordpress.org the ones complaining are the ones who failed to follow the upgrade instructions.

That little nagging “New version of wordpress is now available, click here to upgrade” should be disabled was one of the sighted issue as a problem.

If you are in the habit of one click installs and upgrades then I am sorry to say, you are going to run into problems and some of these problems could seriously ruin your blog. Instructions are there for a reason, so follow them. Don’t click that upgrade button until you have done the following: Read the rest of this entry

With the world wide web of social media and the constant reminder that this is not a fade but a reality, we are all faced with questions on how do I use these Social Media sites successfully and at what point to get others to help.

I was watching the News last night and they were talking about the Lakers big win and how unruly people went out of control and started destroying things in plain view for all the news cameras and security cameras to see. Then they followed up with asking people to go to their twitter account and comment on what they think about these events. As you can see this type of social media is very popular and being used now in ways we never thought possible. When the television starts telling you to use twitter you know we are on to something big here.

I am not going to give any real meat here on social networking but wanted to touch on one aspect here which involves the URL which is most commonly used for the micro blogging sites like “spnbabble” and “twitter“. When postings to sites like this since the character limit is 140 then the need to shorten URLs comes into play as some URLs are so long that it can take up the majority of your message. So sites like MyOpenID start appearing all over the web allowing us to use our own tiny URL to help manage this shortening of URLs.

Read the rest of this entry

Signing up for an MLM Opportunity can be exciting. The mind swirls with the idea of a large residual income and the ability to do as you please. Once this initial fantasy subsides you have some very important matters to consider.

Since the MLM business is built upon the idea of duplication, you must think about how you will recruit new distributors. A smart MLmer will also develop a means to sell the MLM company’s primary product. Even though many huge organizations have been built on product sales alone, most MLMer’s overlook this marketing method.

Let’s look at a simple example. Would you rather have 1000 distributors purchasing $100 a month in product or 300 distributors selling $700 a month in product? Since MLM commissions are based on volume and the 1st group’s volume is $100,000 and the 2nd group’s volume is $210,000, who made the most money? It is obvious that the 2nd group was more profitable. Don’t neglect product sales systems if you can find them.

Read the rest of this entry

Imagine living a life of all night parties, and cocktails, and twenty four hour fun. Start imaging yourself running your own business or receiving a doctoral degree. What choice would you make? It is completely your choice on how you plan to live your life. Happiness is something that you need to pursue. You can not hope to achieve any of your dreams until you set your goals and ways to attain.

Goals Setting: The Importance of Doing It

If you plan on achieving success, it is vital for you to set some goals. Goals setting involve deep thinking in regards to, how and when you would like to achieve your goals. Whenever you do this, all of the efforts that you make will be directed to this goal. If it doesn’t in some way contribute to your plan, then you are just going to have to weed that activity out.

Read the rest of this entry

Have you heard about Bum Marketing? What is Bum Marketing? They say that it’s a whole new way of making money online but why are there so many people overlook trying to make money with Bum Marketing? They say that it is the simplest, easiest, not to mention, the cheapest of all method to get traffic to your site. And if you don’t have a site, don’t worry. You can still make money with Bum Marketing promoting other people’s products, services or websites. But why? Maybe there are lots of other reasons why people don’t go for Bum Marketing. Maybe they are not yet fully-informed about it or maybe they have other ways in making money online other than Bum Marketing.

This article writer is also composing different types of articles on Squidoo because he feels he has no time in learning how to make his own web site or maybe he’s just too lazy in doing so. The point is, many people are now making good money in other ways and they don’t have the time to even learn the Bum Marketing method. But what is really Bum Marketing? In general, if you are fond of writing a lot about lots of things, you can be in Bum Marketing. The first thing you need to do is determine what your objectives are. Are you trying to make money with bum marketing by selling someone else’s products? In determining your objectives, you will learn what to do and what to do next.

Just say that you are targeting on promoting someone else’s product. The first thing you should do, is log into sites like Clickbank and find a nice product to sell or maybe something that is saleable as of this time. After you have found a product, write a short ad. You can look for free classified ads websites where you can post your ad for free or for a price. After you have written an ad or two, sit down and write a short article on that product and when somebody reads your ads and your articles and actually go to a site where that product you are promoting is nicely displayed and they buy that product, you earn an income. Amazing, huh? And this is how Bum Marketing works. If you can write 2 articles a day, that would mean a lot via the Bum Marketing method.

Read the rest of this entry

Blogs are here to stay, and many Wahms (Work At Home Moms) are taking advantage of the trend. Making money with blogs is a popular choice for many work at home moms. Blogs are simple to set up, and relatively easy to update. This is especially true when you compare blogs to other types of websites. Within just a few minutes, you can set up a professional looking blog for free and start your Wahm blogging business.

A blog is an easy to update website that looks sort of like a journal. Entries are made at a minimum of each week, and the newest entries appear at the top. Usually entries are short articles containing 200 to 500 words. Readers use a blog reading program to visit the blog or read new entries. Readers can also comment on entries and provide links between their own blogs and your blog.

With blogs, the opportunities are wide open. Looking at your own life for inspiration makes choosing a blog topic easy. There are blogs about every topic, from gardening to make-up to celebrity news. Before you start a blog, do some research on the Internet to see if people are interested in your possible blog topic. If you have a dedicated group of people who are interested in your topic, it doesn’t have to be a popular one.

Read the rest of this entry

One of the more important aspects of network marketing (aka MLM) is the lowly e-mail – the thing people love to hate simply because these days it’s often viewed as spam before it’s even opened.

Not sure you should try this this kind of marketing because people may delete your e-mail? They might anyhow, no matter what you do, but that doesn’t mean you don’t do this type of marketing.

Targeted e-mail is one of the most powerful marketing tools available if done correctly. A good crafted email marketing strategy is the foundation for network relationship marketing.

Read the rest of this entry

Did you realize there are only three types of online promotion?… This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

Read the rest of this entry

Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.

In Marketing 101 at your local university, marketing is actually the process of Product, Place, Price and Promotion.

PRODUCT

Read the rest of this entry