Web Success Secret #4) Monetization Will Flow When All Steps Have Been Followed.

You may be a bit surprised to learn that monetization is the last of the 4 steps.  Many business owners position monetization as their first goal.  Everything they do from conception of the business is geared towards making money.  After all, that is the point of owning your own web business, right?

When I first learned of the four step approach to making successful web businesses, I was a bit skeptical.  I have never heard of such a risky business idea- think of making money as the last goal.  That sounded absurd to me! In all of my small business education the emphasis was on profit charts and balance sheets and projected annual returns.  Being online does change some things.  One of those things is how you start and run a long term and profitable business.

Following the process of starting a web business often involved very little capital.  The risk is typically much lower and the return on investment arrives in a shorter time span.  Because of this you have a unique advantage to allow the natural progression of your site visitors come into play.

Let’s back up a bit and review.  People search for information, not products, online.  They are not looking to spend money.  They type in their search query at the search engines.  Your site should be on the first page.  You should know how to provide a killer title and description that makes the potential visitor want to click on your site.

Once they are on your site, their objective has not changed.  They still want information.  So give it to them.  As you provide valuable content that satisfies your visitors, you should be developing trust and positioning yourself as the expert.  Make recommendations to your products or services. This is the natural progression of an online visitor.  They want information, they find you, they receive answers from you, they develop trust in you and think of you as an expert.  It is only when those criteria have been met that you gain customers.

Let me repeat that last line because it is the most important line in the entire 4 part series: it is only when the first three steps have been met that you earn income. The goods news is once you finish the first three steps (content, traffic, and pre-selling) you will continue to pull in hot, targeted traffic from the search engines month after month.  All of this traffic is totally free!  No advertising costs! Monetization naturally occurs.

There are a few things you can do to help increase your conversion rates:

- Only recommend 2-3 services or products.  Having more than this makes it difficult for your visitor to decide which is best for them.  It is also very difficult for you to recommend them all.

- Place graphics of your product or service on each page of your content website.  This allows visitors to see your offerings more than once.

- Write a monthly newsletter and provide excellent content.  Also provide a special on one of your services/products.

- Test everything- price points, graphics, sales page, etc.

As I mentioned earlier, it is best to work smarter and not harder.

Previous parts
4 Secrets to Turn Any Business Into a Successful Web Business- Part 1
4 Secrets to Turn Any Business Into a Successful Web Business- Part 2
4 Secrets to Turn Any Business Into a Successful Web Business- Part 3

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Here’s part two of “The Five Stages Of The Buying Cycle” series. In the previous part we gave an introduction to what this is all about. Today we go deeper in the “Get Attention” section.

There will always be visitors to your site (or readers of your blog, zine, etc.) who do not know about your product. Even affiliates who have been promoting your product since its inception “talk to” brand new prospective customers every day who have never heard of your product.

Create articles that get attention. If you are a web site owner, tell your story. If you have a site that reviews web hosting, announce your product as the perfect, success-focused solution.

If you reach newbies, emphasize the concept of online marketing and earning income by building a real business from home. Tell them your product really does change lives.

It’s important to connect emotionally with your visitors at this stage. Talk about how an online business, through your product, can give them financial freedom, satisfaction, enjoyment, and the opportunity to quit their day jobs. This connects and creates the motivation to investigate your product more deeply (the next stages).

The key to getting attention is to employ unusually strong and/or emotion-provoking landing pages…

Create your landing pages with especially effective attention-getters. “Where else have you seen videos (or a family bulletin board) like these?” And speaking of videos…

Use video to embed the perfect-fit video into your attention-getting web page, article, or post. The Video Ads and “I Love my product” Videos fit well at this stage.

This discussion focuses on the buying cycle and landing pages, not on the actual creation of content. Suffice it to say here that your content (ex., a review, personal experience, announcements, etc.) may focus on one specific stage, or it may cover some or even all of them. For example, tell your personal success story using a few well- selected text links, one to each stage.

Previous parts:
1. Introduction

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When you’re writing articles for Article Marketing, it is not enough just to convey facts in your article–to make a good article great you need to inject some passion into it. If you can convey passion in your articles, your articles will make a deeper impact on your readers.

Are you a passionate champion of your field?

If so, how do you convey that in your articles?

We each have our own writing styles and personalities, so not all of us will convey passion in the same way, but if you’re looking for some pointers on writing articles that touch people’s hearts and minds, give these ideas a try:

1. Think of yourself as a teacher. In my opinion, this is the key to a successful article and writing with passion. With article marketing we are submitting educational articles, which means that we should be teaching our readers something new with every article.
2. Empathize with your readers. Put yourself in your readers’ shoes–do your remember what it felt like when you were just starting out in your field? You are an expert in this topic now, but at one time you were a beginner. Remember how that felt and the emotions associated with feeling a bit out of your depth. Acknowledge those emotions in your articles, and you will make a deeper connection with your readers and convey your intense desire to help them.
3. Encourage your readers. Your job is to help others who are interested in your field to make that journey from newbie to a person of more advanced knowledge. People need encouragement to go from Step 1 to Step 2. In your articles, encourage your readers. Tell them what they have to look forward to. Assure them that they can learn the things that you are trying to teach them.
4. Share information that can change people’s lives. If you are passionate about your topic, then no matter what your niche is you do believe that learning about your topic has the potential to change people’s lives. Every article that you write should be a bountiful offering of insightful information geared to teach your reader something about your topic.
5. Always be on the lookout for new ways of thinking about your topic. The best teachers never stop being students.
6. Write on a level that beginners can understand. Simple is better–your job as the teacher is to break a more complicated topic down into bite size pieces that are easily consumable by your readers.
7. Focus on answering questions. Choose article topics centered around answering frequently asked questions in your niche. Listen to your customers’ questions and look for topics that need further explaining. If a couple people are asking about an issue, then most likely there are many others who are also wondering the same thing.
8. Write for one person. Make your readers feel like your article was written just for them. Be very specific on your article topics–what specific lesson are you teaching?
9. Write in a conversational style. What if you were sitting across the table from your reader–how would you explain your topic to them in every day language?
10. Experiment! Explore, ask questions, think of new approaches to your field. Just because you’re an expert doesn’t mean you’re done learning about your niche. Constantly work to expand your knowledge of your topic and approach it from different angles. People who are passionate about their fields are leaders and trailblazers.

Are you writing as passionately as you could be? Pick a few of these tips and apply them to your next article. Writing with passion is a skill that takes time to learn, and you will improve with the more articles that you write.

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If you can create a profitable online business, you’re almost guaranteed of being able to leave your 9-5 job and work for yourself. Living a lifestyle where you don’t need to get up early in the morning and you have no one to answer to.

Here are 7 steps on how you can create a profitable online business for yourself.

1. Find a niche and do your research.
You need to find a niche which you are interested in selling to and do some research on the type of products that are selling.

Note down improvements you can make to the existing products and imagine how well the market will accept it.

2. Write an eBook
Write an eBook based on a popular topic you have found on your research. Make sure that the best information is given. You want your customers to be more than pleased after reading your eBook.

3. Design a professional web page
To sell an eBook, you need to have a good looking web design so that the prospects will trust you.

Having an unprofessional , awful design will hurt your sales. So outsource your web design if you’re not capable of doing it yourself.

4. A Sales Letter
You need to write a good sales letter which explains the benefit of the product to the customers. A good sales letter is hard to write. If you are not good at writing sales letters, you may consider outsourcing it to a copywriter.

This is the most important factor in marketing your product. It is what persuades the prospects to buy your product.

5. Create a squeeze page
Create a web page with the sole purpose of capturing your prospect’s email address. All your traffic generation methods should be promoting this link.

6. Develop an autoresponder series
Follow up with your subscribers after they sign up to your squeeze page with an autoresponder series.

You should give educate the subscribers with good information and promote the eBook you wrote.

7. Create more products
Create another related product and sell it to the existing customers and subscribers which you have built.

Create another eBook or an audio version of the eBook. The objective is to continue building your list of subscribers and customers so that you can sell more to them.

This is the blueprint to a profitable online business. Many people have managed to earn a consistent 6 figure income doing this by outsourcing it to professionals and taking the profits themselves.

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