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Communicating With Your List

You have been building your list for some time now.  Perhaps you have 100 subscribers to your list, or maybe you have 500 or 5000.

You have heard that some internet marketers can earn up to one dollar for every name on their list, per month, but you aren’t near that.  Why?

One of the most important things to know and remember about list building is that list building is not just about assembling a collection of emails.  If that were the case,  you could buy a list of one million and make one million per month, right?

So the key with list building is not the volume of subscribers, but the relationship with those subscribers.  Sure, as your volume of subscribers goes up, your revenue goes up, holding the relationship with your subscribers constant.

The mathematical formula for revenue from your list is:
List size x relationship with list x quality of list = revenue from list.

It is just that simple.  But it is multiplicative, not additive in nature.  No matter how large one or two of the elements of your revenue formula is, if any of the elements is = to 0, your total revenue will be 0.

If you have a relationship quantity of 0, then your revenue will be 0.

How do you develop relationship with your subscribers?

You must communicate with your subscribers.  Note I say subscribers, not list.  You must communicate with your subscribers personally, not as a group.  Sure, your auto responder will go out to the entire list, but as much as is possible, personalize the list.  Use the subscribers’ name.  Write the email to each person individually by using the word ‘you’- never, ‘my list’ or ‘you guys’ or ‘my subscribers’.

- Ask your subscribers questions. 
- Ask them what they want to learn about. 
- Encourage them to ask questions. 
- Answer the questions in your auto responder campaign. 

Your subscribers will begin to feel a sense of community.  They will begin to relate to you personally–hence a relationship.

As your relationship with your subscribers grows, so will your revenue.

If you want to learn to make more sales from email marketing, it is crucial you follow a proven formula. Here’s the one I use in my email marketing:

Get Your Subscribers To Open Your Email

If your subscribers never open your email, well, you’re a dead duck. This is the first thing you have to overcome. And you can do it by writing an intriguing, benefit-laden subject line that gets your subscribers wanting to open your email right away.

Give Out Free Content

Don’t continually pitch products to your list, if you can help it. You must send out content to your list at no cost on a consistent basis to build trust with them. If your subscribers don’t see any value in staying on your list, you guessed it, they will hit the unsubscribe link sooner rather than later.

Get Your Subscribers To Click Through To Your Links

The next step after your subscribers open your email and read it is to click on your links. This is important because if your subscribers don’t see the need to click on your links, you won’t make any money from your products or your recommendations. Always include a call-to-action in your emails.

Offer Bonuses To Your Products

If you are promoting your own product, or even if you are promoting an affiliate product, always give out free bonuses that accompany the product. This increases the perceived value of your offer and you will make more sales of your product.

Albert
List Builder

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