Google Adwords is an incredibly powerful marketing tool with an instant global reach that can take your business from nowhere to an overnight success. Why wouldn’t a new marketer take advantage of such a powerful tool? I can answer that question with another question. Why wouldn’t you let someone with a new driver’s license behind the wheel of a race car? Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners.

As advertising goes, the reasons to avoid Google Adwords early on in your education is overwhelming.

1. First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2. Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3. Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest “improve your landing page” or “tips for writing ads.” On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4. Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!

Here are just a few options when thinking about an offline marketing campaign. They may not be sexy, but they are time-tested, and still very effective marketing tools.

1. Newspaper Advertising – requires only a computer and 800 number. Information about newspapers from around the country is easily researched online and ads can cost as little as $10 per week.
2. Flyers – this is a big one for those who have time but little money. Getting flyers or business cards made is cheap and easy using a site like vistaprint.com. Spend a couple of hours a day papering parking lots. The key with this plan is to put out a lot of flyers (hundreds daily).
3. Bandit Signs – Simple three line signs that reside at intersections and other high traffic areas which direct prospects to an 800 number with a message. Signs cost between $2-$5 dollars each and work wherever your prospects pass by or congregate.
4. Warm market – You have an immediate advantage approaching people you know because a level of trust exists between you. Many marketers can get off to a quick start by starting here.
5. Article campaigns – this is absolutely free to do. Establish yourself online as a respected and knowledgeable marketer in your niche. You may still be learning the ropes about marketing but you definitely know more than most people about your business.
6. Blogging – Similar to article marketing in that you share information about your area of expertise. Once people see you as a helpful resource they will begin to seek you out. The key here is to provide new content on a consistent basis. You can start today with a free site from WordPress or Blogger

If you have the budget, make Google Adwords a part of your overall marketing plan AFTER you have established other forms of marketing. Whenever you are new at something you need to be allowed to make mistakes, learn from them and apply what you have learned in the future. Hard won knowledge is the best way to learn. By starting with basic (and still viable) forms of advertising you can develop into a well-rounded, knowledgeable and, ultimately, more successful marketer in the long term, which is everyone’s goal.

Learn More About Google Adwords…

You might think that writing 100 articles in a year is a Herculean feat that only the most advanced or professional writer can accomplish, but the truth is that even a beginner can reach this goal with a little bit of planning and consistency.

What’s the benefit of having a ‘100 articles’ goal?

When you’re doing article marketing, a pivotal factor of your success will be how consistently you submit articles. Many amateurs decide to try article marketing and then give up prematurely when they don’t see immediate results.

What a shame! Article marketing is one of the most effective, reliable, and user friendly website marketing tools, but you need to submit articles consistently over an extended span of time in order to reap the benefits.

Even when you know you should be submitting articles every month, it can be a challenge to stay focused and write articles on a regular basis.

This is where the ‘100 articles’ goal comes in–focusing on that long term goal and coming up with a plan on how to reach it is like building consistency into your marketing plan. Instead of thinking of each article as a one-off, you start to see each article you submit as contributing to a larger goal.

Why should you aim to accomplish this goal in a year?

The goal is not just to submit 100 articles–the goal is to do it in about a year’s time. There are SEO benefits for trickling out your article submissions consistently over an extended span of time. This allows you to build links in a more organic way, which is attractive to search engines.

So, a year’s time is a good time frame. Space your articles submissions out evenly over that time. Submit just 8 articles a month, and you will reach your goal with ease.

Strategies For Submitting 100 Articles In A Year:

Just 8 articles a month will let you accomplish this goal in a little over a year. That’s just 2 articles a week.

• Write one article 2 days a week. Create regular ‘writing days’ where you have a block of time set aside for writing.
• Or schedule, one or more extended writing sessions where you produce multiple articles at one sitting.
• Or you can stockpile articles: Write 5 articles a week for 5 weeks. That will produce enough articles to last you about 3 months and will allow you to take a break from writing for a couple months (while still providing you with articles to submit during that time). Then do it all over again.

Need Writing Ideas?

Easy enough to decide to write 2 articles a week–the hard part is coming up with ideas of what to write about. Here are some suggestions to keep your creative juices flowing:

1. Use a free article writing template that gives you a basic structure for crafting an article on your topic. I’ve created some of my own, and I use them all the time.
2. Adapt content from your blog to create articles.
3. Remember to write for newbies and more advanced readers–you can cover the same topic in two different articles geared towards groups with different knowledge levels.
4. Use customer frequently asked questions as the basis for an article.
5. Use a keyword suggestion tool such as WordTracker to see what keywords your target readers are typing into search engines. Then write articles to satisfy those searches.

Your Assignment:

1. Commit to writing 100 articles in about a year’s time.
2. Develop a plan to reach your goals using one of the strategies I’ve outlined here or customize your own plan.

Imagine how you’ll feel at the end of a year when you know you’ve stuck to your goal and made a huge and lasting impact on your website’s health. Consistency is the key–it is not hard. It just takes writing a steady amount of articles every month. You can do this!

The number one reason I chose to pursue Internet marketing as an online entrepreneur was the freedom it provides. Having an online business allows you to take your business with you wherever you go and work on it at whatever time suits your schedule. Now, that’s the kind of freedom I am after!

But, in order to make your work at home, online business a success, you must possess a certain amount of self discipline so that you can properly use your energy and time productively.

Here’s a few of the most important elements that I learned that will keep your confidence, focus and productivity strong as you pursue your own dream of working at home…and succeeding.

The most important thing I learned was what things produced money for me and what things didn’t. For me it was no question…article marketing and list-building were the two most important elements to pursue for my business.

In other words, they were the best use of turning my time into money as they provided the best results.

Hanging out in forums and chat rooms…although very entertaining, was simply not cutting it. Forums can be productive for you if you monitor the way you use them and don’t just hang out killing what could otherwise be productive time.

Another important step to take is to cut yourself off from the noise…cut off the world that takes you away from your focus.

For example:

1) unsubscribe from your thousands of mailings. That is a chore in itself, but if you don’t do this, you will continue to be bombarded with offers that will only distract you from your goals. Choose to follow 1, 2 or possibly 3 mentors at a time…and no more. Trust me, the others aren’t going anywhere and will still be around when you’re finished with your present ones!

If this idea scares you, then create a separate email account and resubscribe for those hundreds of promos you will be getting and check it occasionally.

2) Do those things that make money for you first such as sending an email to your list, writing articles for the directories, checking your support desk for any help needed etc.

3) Shut your computer down and accomplish any offline tasks that are nagging at you to complete. I have found that if there are things that I am not tending to in my offline life, they will continue to nag me and unconsciously I am not getting the most out of my mind energy because of this subtle disturbance to my peace.

Value your time: Learn to say “no.” Sounds easy enough doesn’t it and yet there are those that have trouble saying “no” to anyone or any offer that comes their way. You need to choose what and whom gets your valuable time…you only have so much of it. Use your time to enjoy your family or to benefit your business in some way.

Learn to say “no” to time wasters. Learn to say “yes” to your life (family and business)

Set up your work hours and stick to it. For me, this was early in the morning. I would get busy on my business…coffee in hand while most everyone else was sleeping.

If you’re busy writing an article or blog post, time yourself! That’s right, buy a typical timer and set the alarm for the amount of time it should take you to complete this task. This will keep you honest with yourself but more importantly it will keep you accountable for your time!

Don’t spend 3-4 hours on a short report or blog post that should be written within 20-30 minutes. After timing yourself for awhile you might be surprised at what you find. Use this information to improve your time management skills.

Create a daily action list. I create mine the night before so that it is ready and waiting for me when I sit down at my desk in the morning and I never have to guess at what needs accomplishing. It is simply a compilation of tasks that I want to accomplish that day. Better to keep it simple…especially at first until you get comfortable with your own time frames. Don’t make the list so long that you are defeated before you begin.

I move from one task to the other until I’ve completed them all. If I have miscalculated my timing and everything does not get done that day, whatever is left undone goes to the top of my “to do” list for the next day.

Don’t forget the breaks! We need to take 15 minute breaks to stretch our body and give our minds a rest. Ideally you should never work more than three hours straight without some sort of break. But, come right back after your break!

And, last but not least, take ACTION. This is the most important step of all. If you don’t take action, your dreams an ideas remain just that…dreams and ideas. Combine your dreams with action steps…persistently and consistently…and watch your dreams manifest before your eyes!

Becoming an online entrepreneur is one of the most exciting opportunities that has ever come along. Becoming a success at it, is all about your self discipline.

Next, here you will find more tips on “How To Work From Home”… and then watch this FREE 26 Step-By-Step VIDEO course

When you’re writing articles for Article Marketing, it is not enough just to convey facts in your article–to make a good article great you need to inject some passion into it. If you can convey passion in your articles, your articles will make a deeper impact on your readers.

Are you a passionate champion of your field?

If so, how do you convey that in your articles?

We each have our own writing styles and personalities, so not all of us will convey passion in the same way, but if you’re looking for some pointers on writing articles that touch people’s hearts and minds, give these ideas a try:

1. Think of yourself as a teacher. In my opinion, this is the key to a successful article and writing with passion. With article marketing we are submitting educational articles, which means that we should be teaching our readers something new with every article.
2. Empathize with your readers. Put yourself in your readers’ shoes–do your remember what it felt like when you were just starting out in your field? You are an expert in this topic now, but at one time you were a beginner. Remember how that felt and the emotions associated with feeling a bit out of your depth. Acknowledge those emotions in your articles, and you will make a deeper connection with your readers and convey your intense desire to help them.
3. Encourage your readers. Your job is to help others who are interested in your field to make that journey from newbie to a person of more advanced knowledge. People need encouragement to go from Step 1 to Step 2. In your articles, encourage your readers. Tell them what they have to look forward to. Assure them that they can learn the things that you are trying to teach them.
4. Share information that can change people’s lives. If you are passionate about your topic, then no matter what your niche is you do believe that learning about your topic has the potential to change people’s lives. Every article that you write should be a bountiful offering of insightful information geared to teach your reader something about your topic.
5. Always be on the lookout for new ways of thinking about your topic. The best teachers never stop being students.
6. Write on a level that beginners can understand. Simple is better–your job as the teacher is to break a more complicated topic down into bite size pieces that are easily consumable by your readers.
7. Focus on answering questions. Choose article topics centered around answering frequently asked questions in your niche. Listen to your customers’ questions and look for topics that need further explaining. If a couple people are asking about an issue, then most likely there are many others who are also wondering the same thing.
8. Write for one person. Make your readers feel like your article was written just for them. Be very specific on your article topics–what specific lesson are you teaching?
9. Write in a conversational style. What if you were sitting across the table from your reader–how would you explain your topic to them in every day language?
10. Experiment! Explore, ask questions, think of new approaches to your field. Just because you’re an expert doesn’t mean you’re done learning about your niche. Constantly work to expand your knowledge of your topic and approach it from different angles. People who are passionate about their fields are leaders and trailblazers.

Are you writing as passionately as you could be? Pick a few of these tips and apply them to your next article. Writing with passion is a skill that takes time to learn, and you will improve with the more articles that you write.

Next, Discover Here More Tips & Tricks On How To Write Articles… And Then Watch This FREE 26 Step-By-Step VIDEO Course