There is nothing more frustrating than checking your website’s analytics and realizing that, although a visitor has just spent over 10 minutes reading through a single webpage, they have not made a purchase. Sometimes it can be almost heartbreaking, because no matter how hard you try to increase sales, turning a prospect into a customer can appear to be a near impossible task.

Sometimes the key to turning a prospect into a customer is not a change in your website content, but rather a change to your purchase page:

• Is it easy to find?
• Is it easy to use?
• Can your visitors trust you with their credit card information?

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The 7 Basics That All Sites Need to Adhere To

Basic #1:

Have a great keyword-loaded URL [Get your domain and hosting at bluehost.com]. Create small uris with: Snipurl.com, Tinyurl.com, ICANN.org is the technical coordination body for the Internet (what to do about domain name disputes).

Basic #2:

Easy to use Site Is your site easy to use and navigate? Does it satisfy its intended purpose? Use techniques that are friendly to your customers and prospects. View compatibility with various browsers: AnyBrowser.com.  Check your graphics efficiency: Optiview.com ’s Quickscan, keep track of your site’s performance: atwatch.com, dotcom-monitor.com, Keynote.com or lnternetSeer.com. Make sure your links work: SevenTwentyFour.com or validator.w3.org

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In this installment I want to cover establishing credibility, focus and attention to detail. These are three very important factors that will add to your overall success with Internet marketing or your home based business.

Credibility

Establishing credibility may be one of the most important things that you can do online. The reason for this is very simple. There have been a lot of scams and scammers that have come and gone over the years. Because of this, people are very wary of marketers. It’s just the way it is so get used to it. Therefore, in order to gain the trust of your prospects, you have to establish some credibility. How do you do this? Well, if you’re selling make money online products then you have to show that you’ve actually made money online. If you’re selling a natural acne cure then you have to show that you had acne and that it was cured. Before and after photos can do this. Point is, you must show credibility in some way or people simply will not trust you.

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Today I was reading some posts at the Warrior Forum and run against a nice post from Steven Wagenheim. The title was “How I Made $226.39 Today…Doing NOTHING”.
He said:
“So how did I make $226.39 today doing nothing? Easy. I worked my butt off for 5 plus years. I made a name for myself. I put my wheels into motion and kept at it until I saw that one day I could coast on the work I’ve done and still make a little better than half of what I would make on a day where I busted my butt some more.”

What would you say was the most helpful thing he did for his business during those 5 years? Any particular method or technique that he would do again? Anything he found a waste of time?

Steven answered to these questions with a list of 25 important things to remember when running an online business. But what was the most important thing? It took him hours to put these in order from 25 to 1.

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