With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.

Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.

The Setup’s The Thing

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NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 5
By Jimmy D. Brown of “Affiliatenaire”

The word “overhead” is not a favorite among those who run businesses of any kind.  Nobody likes the expenses of operating a business.  And nobody really talks about them much when it comes to promoting all of the “money-making” products and services online.

But, don’t kid yourself, there’s a lot of overhead.

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When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.

The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral.

THE 300 RULE

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Henry Ford taught us that to simplify the manufacture of automobiles, that the best way to do so was to install the assembly line. That one change revolutionized the auto manufacturing industry permitting the industry to build cars at a cost whereas the average person could afford to buy one.

The lesson we should take from this is that having the ability to improve the process of getting the job quicker and cheaper, without compromising the quality of the job being done, will help catapult the person who simplified the process to the top of his/her field.

Pennies saved in your home business can turn into dollars at the end of the day, and dollars can quickly multiply into hundreds or thousands of dollars over time.

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A follow-up tool such as a post card, HTML newsletter, or note card is essential to make sure that your services stay “top-of-mind” with the people that you meet. It’s said that a prospect needs to hear from you seven times before they will make a purchase. So it’s important to create tools and a system to enable you to followup with your prospects once you’ve made that initial connection.

Steps to planning your follow-up method and system:

1. Determine how your customers prefer to receive information from you. Communicating with them in the method of their choice makes them more receptive to your messages and more likely to buy from you. Consider whether your ideal clients are “computer people” or whether they’d be more likely to respond to postal mail.

2. Then, consider which media you’re most comfortable using to follow up. Do you have the technical skills to produce an HTML newsletter or the budget to hire a specialist? And do you have the time to create articles about your area of expertise? Do you have the time to apply addresses and postage to post cards? Or do you prefer giving the personalized touch of a note card, and can you keep up with the time commitment of following up in that way? Knowing your level of comfort and commitment, and understanding the time required, will ensure that you can keep up with your follow-up program.

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The 7 Basics That All Sites Need to Adhere To

Basic #1:

Have a great keyword-loaded URL [Get your domain and hosting at bluehost.com]. Create small uris with: Snipurl.com, Tinyurl.com, ICANN.org is the technical coordination body for the Internet (what to do about domain name disputes).

Basic #2:

Easy to use Site Is your site easy to use and navigate? Does it satisfy its intended purpose? Use techniques that are friendly to your customers and prospects. View compatibility with various browsers: AnyBrowser.com.  Check your graphics efficiency: Optiview.com ’s Quickscan, keep track of your site’s performance: atwatch.com, dotcom-monitor.com, Keynote.com or lnternetSeer.com. Make sure your links work: SevenTwentyFour.com or validator.w3.org

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Today I was reading some posts at the Warrior Forum and run against a nice post from Steven Wagenheim. The title was “How I Made $226.39 Today…Doing NOTHING”.
He said:
“So how did I make $226.39 today doing nothing? Easy. I worked my butt off for 5 plus years. I made a name for myself. I put my wheels into motion and kept at it until I saw that one day I could coast on the work I’ve done and still make a little better than half of what I would make on a day where I busted my butt some more.”

What would you say was the most helpful thing he did for his business during those 5 years? Any particular method or technique that he would do again? Anything he found a waste of time?

Steven answered to these questions with a list of 25 important things to remember when running an online business. But what was the most important thing? It took him hours to put these in order from 25 to 1.

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