PHP is a programming language that allows your website to go beyond a basic HTML document, and create an interactive experience. Open source means that the source code is available to someone with proper access to the site, so that they can easily make changes. When the Internet was first getting started, most of the pages on websites were basic HTML documents. Meaning that when you visited a page (about.html, for example), you downloaded all of the content of the page into your browser.

How Do I Know if I have a PHP Site?

If you are visiting a site, and you see that the page name ends with .html, this means that the page is most likely a plain old HTML page. If the page name ends in .php, then the site is a php based site. Other dynamic programming languages include .jsp (Java Server Pages) or .asp (.NET or Active Server Pages). Occasionally you’ll see sites that end in .html that have dynamic code embedded in them, but this requires some tricks to accomplish on the server.

We have several sites that use static HTML pages and have great results. There are some pages that have dynamic content, but most of the pages are built in straight HTML. It’s great for search engine optimization, as some of those pages have been active for years. However, as the number of pages grow, it becomes increasingly difficult to update menu or navigation items, because it means you have to open each page, one at a time, and modify the contents.

Advantages of using PHP

PHP works a little differently. Instead of downloading the entire page (with the navigation, content and everything in one file), php allows you to embed programming code that isn’t displayed to the end user. This programming code allows you to tell the page, “Insert the top navigation here.” Or, “put the content for the page over there.”

PHP allows you to personalize a page, for example, or automatically detect that a user is coming into the site from a mobile device and display a different version of the site that is optimized for their Blackberry or iPhone. PHP keeps most of the code for the site “behind the scenes” so that the page that is displayed to the end user loads quickly and doesn’t require the browser to do processing work — the work is handled instead by the server.

PHP Is Ideal For Working With Databases

One of the biggest advantages of a programming language like PHP is that it allows you to easily interact with a database. If you’re unfamiliar with databases, think of a database as a souped-up form of an Excel spreadsheet. You have columns (i.e. page name, content, title) and rows. Rows typically would hold information that is organized by column headings.

PHP makes it easy to read information from a database, and then display information onto a web page. So, if you’ve ever used a site where you type in your zip code to find a store location near you, the system likely is taking your zip code, performing a database query (i.e. find all stores within 10 miles of the 80303 zip code) and display the results so that you can find your way. In order to do this, we have a geolocation database that allows us to tell the approximate distance between two zip codes.

You could do the same thing by building out a series of web pages that has each location. And while this is fine for three or four locations, as the number of locations increases, PHP allows you to automate the process.

Keep Content Organized

One of the ways we’ve been able to streamline the process of building websites is that we’ve standardized our process using our PageDirector content management system. There are many, many ways to build websites. Each designer seems to have a slightly different way of putting a site together. We are frequently asked to work on sites that other people have created, and in order to make simple changes to the content or navigation, we often have to dig around in the code to find where things are located. This takes time and isn’t very efficient. The PageDirector system, however, keeps all of the content for the site neatly organized in a database table. So that anyone can easily find the content and make changes quickly and easily. One of our clients said to me in an email to me yesterday, “It’s really efficient and a simple tool to use PageDirector. It makes my life easier being able to update the website fast.”

How Does It Work?

When someone clicks on a link to go to a page, the system pulls the right content from the database, grabs the menu items from another location, and on-the-fly creates the page for a person.

Summary

PHP is a server-based programming language that allows you to create an interactive experience for your site visitors, and keep content and other information organized within a database.

Next, Discover Here More Tips On How To Build Websites

If you can create a profitable online business, you’re almost guaranteed of being able to leave your 9-5 job and work for yourself. Living a lifestyle where you don’t need to get up early in the morning and you have no one to answer to.

Here are 7 steps on how you can create a profitable online business for yourself.

1. Find a niche and do your research.
You need to find a niche which you are interested in selling to and do some research on the type of products that are selling.

Note down improvements you can make to the existing products and imagine how well the market will accept it.

2. Write an eBook
Write an eBook based on a popular topic you have found on your research. Make sure that the best information is given. You want your customers to be more than pleased after reading your eBook.

3. Design a professional web page
To sell an eBook, you need to have a good looking web design so that the prospects will trust you.

Having an unprofessional , awful design will hurt your sales. So outsource your web design if you’re not capable of doing it yourself.

4. A Sales Letter
You need to write a good sales letter which explains the benefit of the product to the customers. A good sales letter is hard to write. If you are not good at writing sales letters, you may consider outsourcing it to a copywriter.

This is the most important factor in marketing your product. It is what persuades the prospects to buy your product.

5. Create a squeeze page
Create a web page with the sole purpose of capturing your prospect’s email address. All your traffic generation methods should be promoting this link.

6. Develop an autoresponder series
Follow up with your subscribers after they sign up to your squeeze page with an autoresponder series.

You should give educate the subscribers with good information and promote the eBook you wrote.

7. Create more products
Create another related product and sell it to the existing customers and subscribers which you have built.

Create another eBook or an audio version of the eBook. The objective is to continue building your list of subscribers and customers so that you can sell more to them.

This is the blueprint to a profitable online business. Many people have managed to earn a consistent 6 figure income doing this by outsourcing it to professionals and taking the profits themselves.

Next, get here a FREE copy of the BLUEPRINT FOR A 6 FIGURE ONLINE BUSINESS! Best of all, I can offer it to you for being a loyal reader of this blog!

Social media optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term “social media optimization” was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence and author of the Influential Marketing Blog. (Bhargava’s work was so groundbreaking, Jeremiah Owyang, another social media optimization expert, even dovetailed a few of his own rules to the original work.)

Social media optimization is basically a way to promote your blog, website, or even your company’s brand, through social media, without being obnoxious or overtly commercial. Sure, you can blanket sites like Twitter with “Want to lose weight? Download my free report, ‘19 Ways to Lose Weight Fast’” repeatedly, or brag about your latest affiliate paycheck, but that’s not going to get you any followers. At least none worth talking to.

Bhargava terms these people”Twankers” (people who use Twitter for one-way broadcasts about their own greatness) and “Twidiots” (people who only tweet insignificant things like their latest press release or what they had for breakfast). If you’re just having one-way conversations and telling people about the minor, mundane details of your company, you’re not providing any value, and your SMO efforts will be wasted.

Whether you are an SEO consultant or you are new to social media marketing, there are a few rules you need to follow in order to be effective. Bhargava’s five rules of social media optimization included important things like increasing your linkability, helping your content travel, and encouraging the mash up. To that, we would add our own four rules.

• Focus on a few networks, not many. Many social media optimization beginners make the mistake of joining as many social networks as they can, and getting a few followers in each. The problem is you’re getting 10 or 20 followers in 10 networks, rather than 400 or 500 in 2 networks. If you take this narrow route, chances are you will attract the same followers in each one.
• Find people in allied fields, not just your own, to improve your social media optimization. Think referrals, not customers. If you’re in the financial services industry, don’t just focus on finding people who need to invest. Connect with people who can refer those same people to you, like lawyers, real estate agents, bankers, and anyone else who has clients who will need the financial services you offer.
• Provide real value to others. Telling people how they can earn money while they sleep, or “Lose Weight Fast!!!” is not valuable. Steering people to a site that features recipes for people who are trying a low-carb diet, or writing a blog post about the top three fat-burning foods is valuable social media optimization. Refer people to helpful websites, even if they’re not your own. And don’t be nervous about asking questions of your own. It makes you look like a real person, and not just a know-it-all.
• Commit to a social media optimization program for the long haul. It’s not enough to just use it a few times and be done with it. This is an ongoing process. You wouldn’t take the time to cultivate a new friend and then never hang out with them, would you? Some of these contacts will become your friends online. Ignore them, and you’ll waste all the effort you put into your social media optimization and developing those relationships. Remember, social media marketing is actually about building real relationships, not just broadcasting one-way information. That’s what a TV is for.

By starting a social media optimization program, you’ll accomplish two things: 1) You’ll become a thought leader in your chosen field, and 2) your expertise will lead to more and bigger clients or job opportunities.

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One of the excuses we hear most often from struggling online marketers is that they don’t make more sales because they don’t have a list. We even hear that excuse from marketers who have been online three, or even five years.

My question to them is always, “What are you waiting for?” “Why not start a massive list-building effort today?”

When I look at how I built my database, I used only a few primary methods. Here are the most effective ones that I used:

1) On many of my content websites, in many niches, I simply have an opt-in form in a prominent location on practically every page. That opt-in form is usually in the upper right corner of the page. I typically offer the potential subscribers a gift as an enticement to join my list — perhaps a PDF special report or an audio recording.

I also assure the potential subscriber that I will protect their data and only send them appropriate email. I also tell them that there is a handy one-click link in every email that I send that makes it super easy for them to remove themselves from my list if they ever get tired of my communications.

This has worked beautifully for me for more than a dozen year, and steadily grows my lists.

2) I have numerous affiliate programs. Many of these affiliate programs sell inexpensive products and pay the affiliates 100% commission on the front end product. The real purpose of those affiliate programs is to build a list of proven buyers interested in a specific topic. The commissions incentivize others to go out and send me traffic AND build my lists.

I most often use a script called Rapid Action Profits, which allows me to pay affiliate instantly, depositing the payments directly into their PayPal accounts. This is so powerful because affiliates often need the funds TODAY, and don’t want to wait 30 – 60 days for their commissions. When they can sell one of my inexpensive products, that are almost impulse buys for their customers, and get those funds instantly, they trip over themselves sending me customer… and building my lists.

3) I often participate in quality list-building giveaways. In these events, numerous marketers ban together to drive traffic to a centralize website where gifts from each of the marketers are listed. In order to download a specific gift, the website visitor must typically visit the site of the marketer offering the gift and join his list.

If you offer truly useful gifts, thousands of new subscribers can sometimes be gained from just one of these free giveaways. I usually offer PDF ebooks (transcripts from interviews that I conduct), MP3’s or inexpensive but useful software.

I often announce free giveaways that are looking for contributors on my blog, and to my Twitter followers.

4) Software that displays your subscribe box on other’s site, and automatically builds your list for you. There is software that allows you to participate in a cooperative effort, where partners display the boxes on each others’ webpages. This is a good way to share the wealth since your website visitors are joining others’ lists anyway. You may as well send your traffic to someone who is reciprocating.

There is also newer software that allows you to display your subscribe box superimposed on affiliate websites, social networking sites, etc. You still tell your visitors to go to sites such as YouTube, Clickbank, Amazon or Ebay, but the software shows them a subscribe box and asks them to join your list BEFORE doing anything else. This is very powerful, and is largely hands free.

For example, I can mention affiliate sites, or perhaps my profile page on one of the social networking sites, and build a list in the process of just spreading the word.

With so many easy ways to grow your list, there really is no excuse for anyone who’s been online for more than a few months not to be aggressively building a list. You do need that list to inexpensively spread the word about your business.

Now that you see how REALLY simple and easy it is, get started building your list today!