If you’ve reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive—or even free—method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.

E-mails are essential to your business for many different reasons. Most importantly, these invisible e-mail voices give you their feedback about your website—for free! However, if you spend all your working hours answering these e-mails, how are you supposed to run your business?

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by Bob Sullivan

Almost everyone forgets a Web site password once in a while. When you do, you click on the familiar “Forgot your password?” link and, after entering your pet’s name, identifying your high school mascot or answering some other seemingly obscure questions, you can get back into your account.

But there’s a problem: A criminal can do that, too. With the help of social networking sites like Facebook and MySpace, personal trivia is getting less obscure all the time. You’d be surprised how easily someone can uncover Fido’s name or your alma mater with a little creative searching.

Some security researchers are beginning to sound the alarm about “password resetting” tools, suggesting they could be the weakest link in Web security.

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