Infopreneur Marketing – A Recession-Proof Business Marketing Guide

Albert — Tue, 14 Oct 2008 13:24:32 +0000

To start off with you are probably wondering, “what is an infopreneur?” An infopreneur is someone who markets and sells information or expertise in something. This information and expertise can range from how to fix a leaky pipe in your house to how to market a product or service online-in essence marketing online how to market online. In fact a great deal of this takes place online. It usually goes by the term of internet marketing instead of infopreneurship however. They are basically the same thing.

I am not sure who first coined the term “inforpreneur” but I first heard of it from real estate guru Robert Allen in his bestseller Multiple Streams of Income. Robert Allen, as a real estate guru, realized that his knowledge about how to profitably invest in real estate, his experiences were worth an enormous amount of money and had virtually no cost to sell and market in comparison with the profit potential. Of course, there are numerous real estate gurus out there from Rich Dad, Poor Dad author Robert Kiyosaki to the countless “No Money Down” real estate pitchmen and women.

Do you have to have a well known expertise like real estate or financial planning to be an infopreneur? Definitely not. Unlike any time before in history, people turn to the internet,be it sites like Wikipedia or About.com or the countless sites out there, to find information about a range of things. Much information on the internet is of poor quality and offered for free, but as they, say “you get what you pay for.” Herein lies the opportunity to become an information salesperson or infopreneur.

My best advice is to start out with a subject matter that you are truly interested in if interested in becoming an infopreneur. If interested in painting, knitting, pottery, asian travel, biblical history whatever, start there with that subject. Do some research to see what other experts are saying or doing. It could be something as simple as starting a blog or website and selling related products. YouTube is another great tool to communicate your passion or interest with the world and then direct web traffic to your own website or blog.

A more advanced strategy might be to target a particular product or service to a particular population or demographic. An example might be targeted Spanish-speakers with information on jobs, travel, insurance or some other everyday product or service. As you can see, becoming an infopreneur is not rocket science, it just takes a bit of creativity.

Why is the field of infopreneurship “recession-proof?” This field is recession proof because people will always be consumers of information, people still read newspapers-even if they are looking over the shoulder of the person sitting next to them. In fact, as the economy worsens people are more interested in finding out things. Things like how to get or hold onto their job, how to earn more money, how to still have leisure activities on a budget.

-Albert

» financial planning

Infopreneur Marketing – A Recession-Proof Business Marketing Guide