I have to admit I’ve been slow to jump on board with the whole social marketing trend.

After so many years spent in marketing and frequently hearing about the “next big thing”, I’ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers.

No one tool is going to make you a gazillion dollars.

But used with common sense and an understanding of where your customers hang out and what your customers are most wanting, I think social marketing technology is well worth learning to use.

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Wake Up – Your Clients Are Looking for You!

If you’re going to use the power of the Internet to try to find clients, you have to first understand how prospective clients are going to find you. You need to drop your preconceived notions about how you see your business, and start thinking about how potential clients are going to see your business. To do that, you need to try to put yourself in their shoes.

Understanding Web Searches

Let’s suppose, for example, your business is centered around providing consulting to customers who need help with back pain in New York. When you sit down to start designing your web strategy, you might hire a copywriter to create content with the keywords, “back pain consultant,” or “pain coaching.” However, those terms won’t likely bring you much in the way of good, solid traffic from potential clients.

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There is nothing more frustrating than checking your website’s analytics and realizing that, although a visitor has just spent over 10 minutes reading through a single webpage, they have not made a purchase. Sometimes it can be almost heartbreaking, because no matter how hard you try to increase sales, turning a prospect into a customer can appear to be a near impossible task.

Sometimes the key to turning a prospect into a customer is not a change in your website content, but rather a change to your purchase page:

• Is it easy to find?
• Is it easy to use?
• Can your visitors trust you with their credit card information?

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If you’ve reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive—or even free—method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.

E-mails are essential to your business for many different reasons. Most importantly, these invisible e-mail voices give you their feedback about your website—for free! However, if you spend all your working hours answering these e-mails, how are you supposed to run your business?

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You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.

It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!

I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.

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Google Adsense is a unique program that can generate a lot of revenues over time. Here is an overview of the Google Adsense Program.

To understand the basics of Google Adsense, you first have to understand Google Adwords. Adwords is a program where people can bid per click to buy space on platforms Google supports with advertisements. This includes the ads you see on right column and the top of the results when you search on Google.

Adsense is the result of a crafty little idea wherein Google essentially wanted to maximize distribution of Adwords. With Adsense, Google took the unique approach of letting independent sites place certain types of Adwords advertisements on their pages. This type of advertising is known within the Adwords platform as contextual advertising and advertisers can opt out of it. Most do not.

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Have you heard of targeted social bookmarking? Is this game new to you? More profits are gained with a targeted approach. This approach has become the major means to send traffic to a website. Businessmen and women are helped in a big way. Driving traffic is the first requirement of business. Whatever causes people to feel that it will fufill that requirement becomes the buzz word in marketing circles. Currently this word is ‘social bookmarking’. Profits are generated for all concerned through the magic it creates. Is there any wonder more and more business people and marketers are attracted towards it.

Functional Tips For Social Bookmarking

How do you effectively drive more online business using social bookmarking? More than a few marketers have been befuddled by this question. There are so many sites to choose from that people get confused. You too may find yourself in the same dilemma. How do you find the site that serves your motives and purposes the best? In this regard know first of all what your driven purpose is. Forge ahead and select the most functional bookmarking site for that purpose. It costs you nothing so go ahead and register yourself with many social bookmarking sites even if have not been able to identify such a site or if you are not too sure about their efficiency. There is no charge for registration so there is no sweat. After you begin working with them you will know which one is the best amongst them, or you choose to work with more than one. That is cool also.

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I am not sure who first coined the term “inforpreneur” but I first heard of it from real estate guru Robert Allen in his bestseller Multiple Streams of Income. Robert Allen, as a real estate guru, realized that his knowledge about how to profitably invest in real estate, his experiences were worth an enormous amount of money and had virtually no cost to sell and market in comparison with the profit potential. Of course, there are numerous real estate gurus out there from Rich Dad, Poor Dad author Robert Kiyosaki to the countless “No Money Down” real estate pitchmen and women.

Do you have to have a well known expertise like real estate or financial planning to be an infopreneur? Definitely not. Unlike any time before in history, people turn to the internet,be it sites like Wikipedia or About.com or the countless sites out there, to find information about a range of things. Much information on the internet is of poor quality and offered for free, but as they, say “you get what you pay for.” Herein lies the opportunity to become an information salesperson or infopreneur.

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Affiliate marketing is a great way to make money from your blog, and the fact that it’s almost completely hands-free (or autopilot as they say) makes it all the more appealing to a lot of bloggers. Now there are the normal affiliates who make a couple hundred dollars a month, then there are the “Super Affiliates”, a title which is usually given to affiliates making a five figure monthly income or more.

Today I’m going to review a product called “Super Affiliate Blogger” by Gobala Krishnan that promises to reveal how normal affiliates can upgrade themselves to “Super Affiliate” status using WordPress blogs and a few tactics. You can see the actual page here: Super Affiliate Blogger

(1) Overall Impression

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The 7 Basics That All Sites Need to Adhere To

Basic #1:

Have a great keyword-loaded URL [Get your domain and hosting at bluehost.com]. Create small uris with: Snipurl.com, Tinyurl.com, ICANN.org is the technical coordination body for the Internet (what to do about domain name disputes).

Basic #2:

Easy to use Site Is your site easy to use and navigate? Does it satisfy its intended purpose? Use techniques that are friendly to your customers and prospects. View compatibility with various browsers: AnyBrowser.com.  Check your graphics efficiency: Optiview.com ’s Quickscan, keep track of your site’s performance: atwatch.com, dotcom-monitor.com, Keynote.com or lnternetSeer.com. Make sure your links work: SevenTwentyFour.com or validator.w3.org

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Google AdSense has been talked about, hyped about and even criticized over the past year. At the same time, WordPress has emerged as one of the leading blogging platforms used by almost all A-list bloggers. What do these two have in common?

I just came across Gobala Krishnan’s “WordPress AdSense System” course that combines the two, showing you how to create “autopilot sites” that make money from AdSense:

Here’s my review of the product, and why you should get yourself a copy.

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