Google Adwords is an incredibly powerful marketing tool with an instant global reach that can take your business from nowhere to an overnight success. Why wouldn’t a new marketer take advantage of such a powerful tool? I can answer that question with another question. Why wouldn’t you let someone with a new driver’s license behind the wheel of a race car? Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners.

As advertising goes, the reasons to avoid Google Adwords early on in your education is overwhelming.

1. First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2. Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3. Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest “improve your landing page” or “tips for writing ads.” On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4. Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!

Here are just a few options when thinking about an offline marketing campaign. They may not be sexy, but they are time-tested, and still very effective marketing tools.

1. Newspaper Advertising – requires only a computer and 800 number. Information about newspapers from around the country is easily researched online and ads can cost as little as $10 per week.
2. Flyers – this is a big one for those who have time but little money. Getting flyers or business cards made is cheap and easy using a site like vistaprint.com. Spend a couple of hours a day papering parking lots. The key with this plan is to put out a lot of flyers (hundreds daily).
3. Bandit Signs – Simple three line signs that reside at intersections and other high traffic areas which direct prospects to an 800 number with a message. Signs cost between $2-$5 dollars each and work wherever your prospects pass by or congregate.
4. Warm market – You have an immediate advantage approaching people you know because a level of trust exists between you. Many marketers can get off to a quick start by starting here.
5. Article campaigns – this is absolutely free to do. Establish yourself online as a respected and knowledgeable marketer in your niche. You may still be learning the ropes about marketing but you definitely know more than most people about your business.
6. Blogging – Similar to article marketing in that you share information about your area of expertise. Once people see you as a helpful resource they will begin to seek you out. The key here is to provide new content on a consistent basis. You can start today with a free site from WordPress or Blogger

If you have the budget, make Google Adwords a part of your overall marketing plan AFTER you have established other forms of marketing. Whenever you are new at something you need to be allowed to make mistakes, learn from them and apply what you have learned in the future. Hard won knowledge is the best way to learn. By starting with basic (and still viable) forms of advertising you can develop into a well-rounded, knowledgeable and, ultimately, more successful marketer in the long term, which is everyone’s goal.

Learn More About Google Adwords…

Welcome back to “The Five Stages Of The Buying Cycle” series. In the previous part we discussed the “Build Credibility” part. Today, let’s have a look at the “Involve” part.

As mentioned , some visitors purchase within 24 hours after getting their attention. More buy within days. Some take weeks, even months, even a year or two earlier, wasted that time at Yahoo! or 1&1 (or been conned by a “Get Rich Quick”) and then…

They remembered your product. Do you know why?

They took one of the Masters Courses you find below. Or they use Search It! Or they read one or more of the “Make Your _____ Sell!” books.

The lesson? Involve those who procrastinate, those who made mistakes previously, in short those who fall into the “long sales cycle” category. The 3 sets of “Involve” landing pages (Masters Courses, Free Trials, and E-books) are powerful long-term sales-makers.

These are easy to promote. Everyone loves a freebie. Just tell your visitors that these are no ordinary freebies. For example, the #1 affiliate guru in the world, Allan Gardyne, has called The Affiliate Masters Course “the best course of its kind at any price, and it’s free!

Previous Parts:
1. Introduction
2. Get Attention
3. Grow Interest
4. Credibility

The seven eBooks below follow up with this post. You can get them free just by replying or giving a comment to this post. RECOMMENDED!!

Welcome back to “The Five Stages Of The Buying Cycle” series. In the previous part we discussed the “Grow Interest” part. Today we carry on with the “Build Credibility” part.

This is the stage where you convince your visitors that your product is the right choice for them. Actually, when done correctly, they convince themselves!

This is probably the easiest stage to accomplish because your product really must OVERdeliver on every promise. Create a ton of impressive landing pages and videos to help you. Show off your product’s delighted customers and other evidence of powerful results and you’ll make the sale!

The old phrase “people buy on emotion and justify with logic” is very evident during this stage. They need to feel the “emotion” from happy customers and find solid “logic” in the extensive proof of success, and comparisons with competitors, that you deliver. And you can deliver… in spades.

Build emotion as you build your “logic case.” Challenge your visitors to find proof of success. Challenge them to find a package so complete or a company that really cares as much. And…

Remind them to return to your product one last time if they are ever tempted to fall for “the lure” of any other system. If they compare, if they weigh the proof, your Conversion Rate will soar.

By the time your visitors complete this stage, they should (must!) understand that your product is so much more than…
Your product changes lives in so many ways, beyond any shadow of a doubt.

Naturally, your visitors also want to be sure that your product is the best…

Previous parts:
1. Introduction
2. Get Attention
3. Grow Interest

The seven eBooks below follow up with this post. You can get them free just by replying or giving a comment to this post. RECOMMENDED!!

Welcome back to “The Five Stages Of The Buying Cycle” series. In the previous part we discussed the “Get Attention” part. Today we go one step further and discuss the “Grow Interest” part.

Now that you have your readers their attention, deepen their understanding of what your product does. A link to your created Video Tour is especially effective at this stage.

If you reach a “general audience,” encourage them to find the business that best fits their situation to see how your product can help them. On the other hand, if you reach a “specific target market” (ex., affiliates) or a “specific demographic” (ex., Work At Home Moms), send them to your specific landing pages.

If your visitors are retirees, Webmasters, real estate marketers, students, network marketers, auction sellers (eBay), and so on… create landing pages specific to their needs.

As always, mix and match links that best fit your approach and audience.

You can strike a positive chord with your visitors by showing how your product connects emotionally with its customers, the way Apple or Google does. That type of connection occurs for only one reason…

Your productis much more than “site-building” or “Web hosting”. It’s even more than about building successful businesses. It’s the end impact that is so important, creating lives of freedom and independence.

By the end of this stage, you should have some very interested pre-customers who want more information.

Next, move your visitors from “high interest/emotion” to logic and verification…

Previous parts:
1. Introduction
2. Get Attention

The seven eBooks below follow up with this post. You can get them free just by replying or giving a comment to this post. RECOMMENDED!!