Is Email Marketing Dead? I have been told that since 2004 and I not only don’t believe it, I have proof that it is one of the most effective marketing tools you can use. Email is here to stay and I use it on a daily basis for:

• Keeping in touch with clients and customers
• Sending out information updates
• Providing a monthly ezine
• Mini courses
• Eclasses
• Tips
• Sales promotions
• Recommendations
• Autoresponders
• And more

Does it still work? Well, I am in regular contact once a month with over 20,000 people just by email and that enabled me to sell out in just 48 hours a webinar I set up. Want more? Well in just 30 minutes I wrote an email that brought in 42 sales in the first 36 hours for a Chinese cooking ebook. Yes, it works! That certainly proves to me that email is still a powerful sales tool, but in a more competitive market you need to have an edge.

Read the rest of this entry

If you’ve reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive—or even free—method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.

E-mails are essential to your business for many different reasons. Most importantly, these invisible e-mail voices give you their feedback about your website—for free! However, if you spend all your working hours answering these e-mails, how are you supposed to run your business?

Read the rest of this entry