I admit it. The term “viral marketing” is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. “Do they have a vaccine for that yet?” you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre [...]

I?m always telling entrepreneurs how a big list of targeted subscribers is crucial for successful email marketing campaigns.
But the truth is, even with hundreds or thousands of eager subscribers, most marketers don?t have a clue how to make the most of their email marketing strategies.
Why? Because they don?t segment their lists.
According to a study by [...]