Writing a special report, or “white paper,” as it’s commonly called, is a fantastic strategy for creating leads for your business.

A simple ten to twenty page document that people can request from your website will create a strong desire for people wanting to do business with you. Writing a special report isn’t complicated. In fact, even if you don’t like writing, you can easily and quickly write a report by following these seven tips.

1. State the “Big Problem.”

You’ll get your reader’s attention if you jump right into what their “point of pain” or problem is they’re experiencing. Demonstrate through writing that you:

• Understand the core problem they’re facing
• Care they are having this problem
• Understand how frustrating having this problem is for them

2. What is the cost of this problem?

People respond faster to alleviating problems and pain, than they do to the potential for gain. So, it is imperative in your special report you specifically communicate what this problem is costing them. Perhaps it is they are losing out on money they could be using to fund a desired lifestyle, to live debt-free, pay for their children’s’ college education, etc. Quantify this cost, if you can!

3. Talk about the general solution.

First, start out by giving a “big picture” solution to solving the problem, such as hiring a coach to accelerate achievement of desired results, or implementing a solid, results-oriented marketing strategy.

Second, talk about how people have tried other solutions, have failed, and why. Examples of reasons why could be “programs are too complicated to understand or are incomplete” or “includes too much technical jargon.” Providing the solution in this format sets you up as THE solution to the problem!

4. State your specific solution.

Lay out your method or system to the reader. This section should be a minimum 50% of your entire special report, and is where you briefly communicate your process for solving the problem. Perhaps you have a seven-step marketing system, or a five-step method for attracting the perfect mate.

It is important in this section to tell your reader what you do—but, not how to do it! The “how” is what you want them to pay you for (solving the problem). However, give the reader some tips and strategies they can use to start solving their problem. This helps build a relationship, and their “like and trust” factor with you.

5. Prove your solution works.

Share the results of your solution by sharing case studies of actual clients you’ve worked with previously. A great formula to use to tell a case study is the P.A.R method – Problem, Action, and Result, and works like this:

1. State the Problem a client had before they worked with you
2. Show the Action your client took, and how the problem was solved.
3. Tell the Results the client experienced; quantify results, if you can.

6. State your credibility.

What are your credentials? What is your success story? How did you discover the system or methodology you use? You can include this information in a one-page biography to establish your authority and expertise on the subject.

7. Tell the reader what to do next.

By now, your reader should be aching to work with you, and excited to take the next step. Point the reader in the right direction, and clearly, specifically spell out a call to action. Give them an irresistible offer they can’t refuse, and a time limit for them to take advantage of the offer.

One final tip…make you special report conversational. As you are writing, think about a specific person you would be writing this to, like a friend or person you know. The purpose of your special report is to build a relationship between you, and your lead. This builds their “know, trust, and like” factor with you. Moving them closer to doing business with you!

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The easiest, fastest way to create permanent traffic, lead flow, and income online is through article marketing. You may want to market your MLM business using articles, but have no idea how you can start. In this article, I wanted to give you a brief outline of how to begin using this strategy.

Why should you use article marketing for your MLM business?

Let’s start by covering the basic problems that most MLM distributors have when marketing on the internet. Essentially, there are two problems that most marketers face when trying to market their Network Marketing business on the internet. They are:

1. Most distributors simply have a poor lead capture page that doesn’t convert traffic very well, so most of the effort that they put into their business is wasted. Before you learn article, marketing, you need to have an effective marketing system in place if you don’t have one already. This article is going to assume that you have this set up, and move us to problem two.

2. When you have a killer landing page and a sales funnel that gets sales and signups from the most minute amounts of people possible, it doesn’t do you any good if you only get a couple of visitors to your website each day. The simple truth of the matter is that you need THOUSANDS of visitors to your site each month to generate the kinds of leads you need to be successful – this can be difficult and expensive if you don’t know what you’re doing.

This is where article marketing comes in. Article marketing is a free strategy that brought me 7,000 visitors to my last website within the first 6 ½ weeks of it’s existence. Now those results are much higher than typical, and I have a free video course on my website that I give for subscribing to my newsletter, but I was able to do that because of one thing:

Every day, I write ONE article, no matter what (even if I don’t want to), and I submit it using a planned process to a bunch of sites. That’s it.

Now I haven’t been doing article marketing for very long, yet I’ve already generated more visitors than 99% of everyone who ever markets their business in this way – and it’s because I wrote one article a day for the last five weeks. This is my article for today. Just yesterday, I wrote an article about a pre-launch MLM company. The day before that, I wrote an article about an MLM guru (I already have more than 300 views on that one).

I write ONE article per day.

Let me share one of my favorite quotes. I don’t know who the original author is, but I heard it a long time ago from a guy named Brad Duncan (who was rich out of his mind). Brad told me “I make the money I do because I do the simple, daily, consistent things that everyone knows that they should do, but nobody does, and I’ve been doing them daily for 20 years.”

It doesn’t take too much time research some quick keywords and write an article – in fact, half the time I don’t even do any research at all, I just do some quick brainstorming and write an article from my imagination. (Like this one – no keyword research was involved.)

The funny thing is, while all my competitors are looking for ‘the perfect keyword’, I’ve gotten more than 2,000 views on my main website in the last 30 days from articles that didn’t contain one smidgeon of research whatsoever to complete. They were concerning subjects I know a great deal about and I didn’t even bother to check if people are searching for them. I just took 20 minutes and wrote them up. I’ve gotten more than 50 leads from those articles alone.

So I have a challenge for you.

I want you to write an article a day for this entire month in your business. I’ll even help you out – you can visit my website and watch a free video training that will explain my personal article marketing strategy in a great deal of detail.

Don’t worry if you suck – you’ll be good at it soon enough. Just do it – I promise you’ll get some results, and with some basic education on the subject your business will by flying in no time!