Most landing pages are often way too cluttered for their own good – hence the low conversions and high bounce rates. Consumers have shortened attention spans online so overly complicated landing pages with pop-ups, animations, and too much to focus on will only lead them to click away. The following subtle tricks should help you create a more effective landing page that boosts conversions and sales.

Don’t Forget to Provide a Clear Call to Action

Too many people dismiss the importance of a clear call to action. After reading your landing page, users should know exactly what they are supposed to do, whether it is to fill out the form or click “Buy Now.” Adding a call to action to a landing page where one is lacking or making your current call to action much clearer and more prominent can have a dramatic impact on conversions.

Make sure that you only provide one call to action on your landing page. If you provide several different conversion options, people will get confused and your sales message will get diluted. Your prospects just want to sign on the dotted line so make it easy for them to do so.

Keep it Simple

The majority of landing pages are cluttered and overwhelming. Make sure the design of your landing pages is as simple as possible. Get rid of the distracting audio, animation, and bright colors. Make the visuals of your landing page so simple that visitors are guided to the call of action without interruptions.

Text should also be minimized when you are simplifying the design and look of your site. Make the content on your site easy to read and digest by dividing it into sections, using bullet points, and keeping things concise.

If you’re using a form to capture leads on your landing page, try to keep it as short as possible. If your form has too many fields, you will end up losing sales because your prospects won’t want to spend time filling it out. Getting your prospect’s name and email is usually enough in most cases.

The use of simple language is also important. If a sixth grader wouldn’t be able to understand it, don’t use it. Jargon and marketing speak don’t increase sales. If your landing page is too complicated or wordy, your visitors will lose interest quickly.

Convey Your Credibility

Not only should your website be simple, organized, and professional looking, it should also convey your credibility. People have to trust you first in order to purchase something from you. In order to earn that trust, you can list the names of reputable companies you have worked with, provide testimonials, refer to awards you have won, list memberships you have to relevant professional associations, etc.

Take a look at your current landing pages. Are they simple, professional, easy to follow, and organized? If not, make some changes while keeping these tricks in mind. A landing page with a clear call to action and credibility will help you boost conversions dramatically.

Next, Discover Here More Tips On How To Create Outstanding Landing Pages…

In essence, a sales page is an online document designed to generate sales, to convince your potential customer that you can provide the best product or service for their immediate needs.

In one sense, your sales page can be thought of as your opening pitch. If done correctly, it can make visitors to your membership site want to learn more…to seek out the information that you can provide. It can subtly influence a person to take a specific action by making an offer to them. Targeting the right audience and being specific in what you offer is the most effective way to use a sales page.

It should be realized, however, that even the best sales page only does a part of the job of retaining members for your membership site. This sales tool can only wet their appetite for what you have to offer; it’s up to you to convince them that the quality of the site lives up to their expectation. One method is to provide support content by listing testimonials on your sales page from present members that show exactly what the potential is for their success.

Now that you know what a great sales page can offer your membership site, it is important to know how to write an effective one. The first step is to research your product. After all, you’re the one that designed the site. But if you think about it, even you might not know all the potential advantages or pitfalls of the site, especially if you’re following the lead of someone who has gone before. So, ask questions and do some Internet searches on the nature of your membership site. The more you know, the more targeted and effective your sales page will be and the quicker you will grow.

Learning about your audience is the next step. Any successful writer will tell you that half the battle is learning how the mind of your targeted audience works. Does your membership site target stay at home moms? Or is it designed for the young entrepreneur? Depending on who you want to attract, you should write your sales letter in such a way that the targeted audience can easily relate.

Finally, it is important to remember that the whole purpose of a sales page is to make sure the client knows the benefits of your membership site. What a potential buyer will gain from the features of your particular membership site is a benefit. For example, if your site offers a feature such as available online chat with an expert, the benefit would be expert knowledge offered in real time or immediate satisfaction. It is important that your sales page reflect this and what it can mean to potential members.

A sales page is one of the most important elements for the success of any membership site. It is, most likely, one of the first things your potential members will read before they decide to join. Taking the time to construct the right sales page for your membership site could mean the difference between growing your business or staying stagnant.

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Online Business Coach and Internet Marketing Strategist Gabor Olah helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, $1K A Day Formula, at ==> $1Kadayformula.com

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I’m in the process of completely rethinking my business model, and that will be my primary focus as I plan this year’s business retreat for myself. Your business model doesn’t have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept (and those to decline), the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop, as well as those to let go of.

Here’s are the 4 steps I’m following as I create the blueprint for my business model:

1. Make clients pay well for your most valuable commodity — your time. I see many service business owners tying themselves up with (and tying themselves down to) far too many 1:1 clients. You have only so many hours in the day, and at some point you’ll hit the wall and not be able to expand the number of 1:1 clients you see. Sure, you can hire and train additional staff to handle the overflow, but in many cases, you make less money in this model while tripling your headaches. Make your 1:1 time with clients your highest-fee service, charging a premium fee to dispense your expertise.

2. Ongoing recurring revenue is key. Feast or famine seems to shape the life of the service business owner, regardless of industry. Wouldn’t your life be much more sane if you knew that you could count on recurring revenue each and every month, rather than having to constantly go out and find new clients? This was one of the models I adopted early on in my virtual assistant practice, i.e. working exclusively with clients on retainer rather than a “pay as you go” model. What is it that your clients need from you that you could provide on an ongoing basis with them that isn’t time-intensive for you?

3. Always have an upgrade. Never offer a stand-alone product or program that doesn’t have a natural tie-in to the next level of program or service that you offer. If there’s no way to leverage what you’re offering into some type of upgrade, don’t offer it! For example, a free teleclass can lead participants to enroll in a paid short-term group program. From that program, plan to enroll a certain percentage of those participants into a recurring revenue continuity program. You can then upgrade a percentage of these participants into a live event or small ongoing mentoring program, and from there make an upgrade offer to your premium 1:1 time.

4. Design the blueprint. Brainstorm all of the types of programs, products, and services you might offer in your business. Your list might look like the one below:

• Consulting
• 1:1 Service Provision
• Group Coaching/Mentoring/Continuity Programs
• Sale of Info Products –Private Retreats
• Strategy Sessions
• Live Events
• Speaking
• Information Products or Books –Licensing/Certification Training
• Teleseminars/Webinars
• Subscription Membership Web site

Pick 3-5 of these items that will make up your business model, and then determine what percentage of income you want to derive from each. Your total needs to equal 100%. Then, determine the order in which you offer the components of your program over the next 1-2 years. This becomes your blueprint for action.

How do you determine your success? If your business still suffers from feast and famine, take a long, hard look at your business model for the solution. Every offer you make in your business should flow seamlessly into the next, which will result in a steady, predictable income that you can increase over time as you become more expert at designing and following your blueprint.

Recently I was asked to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 2005, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days:

1. Success mind set.

Don’t gloss over this strategy — it may be the most important of all. If you truly want to succeed in your business and are passionate about what you do, nothing will hold you back. This often means that you have to step out in faith that you’ll succeed, and most importantly, believe in yourself as a success. Sure, you may stumble, or even fall, but you must be willing to pick yourself back up and persevere — even without a safety net hanging under you.

2. Target market.

The biggest mistake that business owners make is wanting to sell to everyone. If you’ve tried this, you have no doubt discovered that casting your net around everyone is a very difficult task. Narrowing that group to a more manageable number will actually serve you much better, believe it or not. If you can identify a smaller group of hungry prospects who are willing to pay for the solutions to the problems that keep them awake at night (or those who are willing to pay for more information about a hobby or interest that occupies much of their free time) AND who are reachable in groups (associations, membership sites, magazines, newsletters, discussion forums or lists, social networking groups, etc.), then you have made a key discovery that will catapult your business forward.

3. Client Attraction Device.

You’ve heard it said time and time again that “the money is in the list.” This still holds true today, as well. Without a list of interested prospects to whom you can market, you don’t have a business. The quickest way to begin to develop a list is to give something away. Yes, you heard me correctly. If you have content you have already created, dig through that to see if you have something appropriate for your chosen target market.

If not, identify a problem of your target market, and create some content that answers one of those problems. Perhaps it’s a checklist, a Top 10 list, an ebook or special report, an audio interview, a pod cast, a video — do whatever is easiest for you. Just ensure that it is in a plug and play format , i.e. don’t make your prospect download some weird software that’s not commonplace to read and view this material.

Make sure that your Client Attraction Device has some valuable content in it. Nothing is more frustrating to me than to read a free giveway that only serves to remind me that I have a problem and offers no solution unless I pay for it. Don’t be afraid to demonstrate your expertise by giving “how to” information away. Trust me, if you are truly good at what you do, there’s no way that you can share everything you know on a topic in one short information product. Your Client Attraction Device starts your prospects on the like, know, and trust road that is imperative for them to travel before they will decide to buy something from you.

4. Email marketing system.

You must have some way to collect your prospect’s information and a system by which you can stay in contact with them. The best way to do this is by purchasing email marketing services. Do not use a free service for this, nor try to send emails out of your Outlook program. If you want to be a serous online business owner, invest in the most important asset in your business — your email marketing system.

5. Blogsite.

A blogsite, which is a web site/blog hybrid, is the quickest way to build an online presence. The two most popular blogging platforms, the fee-based Typepad and open source software WordPress, can be used to create a blogsite very quickly. If you want either of them customized with a particular look or feel, that may take a bit longer and require a greater investment. However, either will work well to get you started, and both will permit you to enter your email marketing system’s signup code onto a page so that you can immediately begin to collect contact information from prospects who have requested your Client Attraction Device.

6. Stay in touch.

Whether you do this by submitting regular blog posts or publishing an email newsletter (or both), you need to reach out and touch your prospects at least weekly (or several times a week if you are blogging). Give them some insights about what’s happening with you personally as well as sharing some aspect of your expertise with them by creating a content-rich article or answering their questions. And, don’t forget to sell — offer some product or service in each email newsletter, or submit regular blog posts that remind your readers about what you are selling.

7. Social networking.

Never before have we had the opportunity to connect with others online easily and inexpensively as we do now with social networking. Create profiles on the social networks) used by your target market, do research to add friends/followers in your target market, and use the status updates to be useful to your followers, i.e. by sharing resources, asking questions, and updating them about how you help clients/customers.

8. Drive traffic to your site.

There are a number of ways to accomplish this, but my favorite starts with writing an article. Once it’s written, I publish it in my ezine, my blog, and to my web site and syndicate it on article directories all over the Web. Then I have the option of making a pod cast with the content; creating a screencast video or “talking head” video from it; writing and submitting a press release; creating a teleclass; create a Q&A radio show interview opportunity; breaking up the points as separate Twitter posts, or Tweets, and tweeting them to my followers; or sharing it on my Squidoo lens or other information-sharing portals. The point here is to work once and profit, profit, profit. Repurpose one article as many ways as you can to drive traffic back to your blogsite and thus get more and more prospects to sign up on your list and ultimately convert them to customers.

The advent of the Internet makes it easier than every to create and promote a business online with very little startup capital. And, if done correctly, the strategies will results in you filling your business in 60 days with eager and willing prospects ready to buy what you are offering.