Welcome to the third article in my list building series. In the first two articles I discussed ?how to set up your squeeze page? and ?how to write your follow up series?. Today I?m going to show you the next step – how to drive traffic to your squeeze page, and how to make sure that traffic converts into new subscribers, and thus money in your pocket.

There are hundreds of ways to generate traffic – I?m going to focus on the ones I use the most, which of course also are the most effective for me. As with the other articles I?m going to rank theses step by step – note that it does not mean that #1 is the best, it means that I believe #1 to be the easiest to master and get results from. You don?t have to use all the traffic sources, you need to figure out what works best for you and how many sources you can use effectively. But at the same time you don?t want to limit yourself to just one source.

You will always hear a lot of people say that this and that traffic source does not work or does not create results. I couldn?t disagree more, there is no such thing as bad traffic. It?s what you do with your traffic that matters – what offer you present and how you do it. Sure you will likely get a better conversion rate from PPC than you will from traffic exchanges – but at the end of the day, what matters is your return on investment (money or time). Comparing conversion rates across methods is like comparing apples to oranges, but you can compare cost per sign up and use that to find the traffic methods that work best for you.

Read the rest of this entry