Web Success Secret #4) Monetization Will Flow When All Steps Have Been Followed.

You may be a bit surprised to learn that monetization is the last of the 4 steps.  Many business owners position monetization as their first goal.  Everything they do from conception of the business is geared towards making money.  After all, that is the point of owning your own web business, right?

When I first learned of the four step approach to making successful web businesses, I was a bit skeptical.  I have never heard of such a risky business idea- think of making money as the last goal.  That sounded absurd to me! In all of my small business education the emphasis was on profit charts and balance sheets and projected annual returns.  Being online does change some things.  One of those things is how you start and run a long term and profitable business.

Following the process of starting a web business often involved very little capital.  The risk is typically much lower and the return on investment arrives in a shorter time span.  Because of this you have a unique advantage to allow the natural progression of your site visitors come into play.

Let’s back up a bit and review.  People search for information, not products, online.  They are not looking to spend money.  They type in their search query at the search engines.  Your site should be on the first page.  You should know how to provide a killer title and description that makes the potential visitor want to click on your site.

Once they are on your site, their objective has not changed.  They still want information.  So give it to them.  As you provide valuable content that satisfies your visitors, you should be developing trust and positioning yourself as the expert.  Make recommendations to your products or services. This is the natural progression of an online visitor.  They want information, they find you, they receive answers from you, they develop trust in you and think of you as an expert.  It is only when those criteria have been met that you gain customers.

Let me repeat that last line because it is the most important line in the entire 4 part series: it is only when the first three steps have been met that you earn income. The goods news is once you finish the first three steps (content, traffic, and pre-selling) you will continue to pull in hot, targeted traffic from the search engines month after month.  All of this traffic is totally free!  No advertising costs! Monetization naturally occurs.

There are a few things you can do to help increase your conversion rates:

- Only recommend 2-3 services or products.  Having more than this makes it difficult for your visitor to decide which is best for them.  It is also very difficult for you to recommend them all.

- Place graphics of your product or service on each page of your content website.  This allows visitors to see your offerings more than once.

- Write a monthly newsletter and provide excellent content.  Also provide a special on one of your services/products.

- Test everything- price points, graphics, sales page, etc.

As I mentioned earlier, it is best to work smarter and not harder.

Previous parts
4 Secrets to Turn Any Business Into a Successful Web Business- Part 1
4 Secrets to Turn Any Business Into a Successful Web Business- Part 2
4 Secrets to Turn Any Business Into a Successful Web Business- Part 3

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Welcome back to “The Five Stages Of The Buying Cycle” series. In the previous part we discussed the “Involve” part. Today we discuss the final part in this series: “Close The Sale”.

OK, it all funnels down to this final stage. It’s time to make the sale. There are two types of “ready to buy” visitors…

Type #1) Ready to buy but have questions. Those final queries need to be answered. But who knows what those questions might be? You’d be amazed at what customers think about. It’s so hard for some people to make that final click. So…

Send them to…your “Have A Question?” page.

Use your skills to answer the unforeseeable questions for you. Yes! They convert for you!

Type #2) And then, of course, there is the large number of customers who are simply ready to buy. After you’ve gained their attention, grown their interest, convinced them to buy your product, they’re ready. All you have to do is…

Mention how the “The Money-back Satisfaction Guarantee” turns their purchase into a “no risk trial.” There really is no risk involved! Every day that they delay is a day that they fall further behind, for no reason. Then, without pushing, send them to your “Order Page” to “try your product! risk-free”…

Conclusion:

The PREselling-To-SELLing Cycle is real. Follow the example of seasoned affiliate marketers who understand this. Select specific links over multiple exposures to move your visitors through the cycle to the Order Page.

It’s the big secret to high conversions and great commissions.

Previous Parts:
1. Introduction
2. Get Attention
3. Grow Interest
4. Credibility
5. Involve

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What is a USP? Well it’s not a UFO, or anything weird or outside your experience. In fact you probably come across a USP every single time you read or write an ad because it is the single factor that sets you and your business apart from every other competitor in your marketplace. Put simply, USP stands for your Unique Selling Point or Proposition, and the key word here is single.

If you have an information product or traditional business and are wondering how you can increase sales, rather than merely just getting by, then I invite you to consider whether that’s because you don’t have a USP or, if you do, you’re not making the most of it.

Before I went into Internet Marketing, I was a sales training manager in the Financial Services industry and a lot of my time was spent with the sales executives helping them to build their presentations and sales pitches to help them identify what made them and our company different.

Why did we spend so much time on it? Because money is money, and that’s what someone is borrowing, which may seem obvious. Yes, and that’s what all Financial Services companies are selling so we positioned our service as something more than just getting a loan for a piece of capital equipment. We needed to distinguish ourselves from the others in our market, and to do that you need to build your business marketing and operational success around your USP.

So what’s unique about your product or service? There are a number of USP’s that might work in your business so have a look at these options:

• Back Up Service
• Biggest Discounts
• Convenience
• Customer Help, Assistance & Advice
• Done For Them
• Ease of Use
• Exclusivity
• Fast, immediate & speedy delivery
• Hassle Free
• Tailored Product
• Wide Choice

These are just some ways you and your service could be different from your competitors, and you may have a few more ideas of your own.

Defining the Difference:

You may think you don’t know where to start, and it’s too difficult, but you’ve just got to find an angle. After all, you know your product better than anyone, so start thinking about that and your market in depth and you’ll soon find there are endless possibilities.

One key task is to first analyse what your competitor are doing, and nothing could be simpler. Just grab paper and pen and look at what you competitors offer, and wWhat are they selling on.

Write it down, and you will quickly notice that most of the marketing that’s going on out there follows the same “me too” formula – and that’s a good thing for your product!

Your USP Needs To Be Something You Can Deliver On:

When deciding on what your USP is going to be, it’s vital that you can actually deliver on it. For example, if your USP is exclusivity, that won’t work if the customer can find your product in two or three other places for sale.

Be Clear About Your USP:

If you are not clear about your USP, then your customer won’t be either. It’s essential that any reader will get the point immediately about what you offer and why you are unique in the marketplace. To do that, your message must be articulated clearly and simply.

Use simple, crystal clear language that is compelling and informative because clearly articulating your USP will make your business more successful. However, you must be able to communicate your USP in the same time as an elevator pitch and that’s means that within one short paragraph or about thirty seconds you should be able to sell your unique position.

Try this now:

Think now about your USP and how you can position your product or business. Write a short paragraph about why your product or business is unique in its marketplace.

You don’t need to over think this process, just get going and jot down your main points and edit them into a clear and short message.

Now, look at it again and if it needs editing remove anything that is not essential and doesn’t do anything for your message. No ‘fluffy’ language, just a short, clear statement that promises something to your customer that they can’t get anywhere else.

Summary:

When you have your USP you must integrate it into all your marketing efforts including Adwords, Direct Mail, Landing Pages, Classified Ads and everything else.

Remember, the basic point to your USP is to clearly communicate with your prospects and customers so that they understand your unique positioning in the marketplace.

Use your USP in all your marketing efforts to gain new customers, remind existing customers and win back old customers. Marketing that pulls in customers and gets them to buy gives them rational reasons for their emotional purchase from you.

Your USP is how you can deliver that to them, and produce more sales for you.

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Did you know – 97% of people FAIL in Internet Marketing.

97%!

Why is that so high?

The answer is – because for most – an Internet Business is the first time they will have worked for themselves.

Now – there is NOTHING wrong with this – in fact it is to be applauded that many have the entrepreneurial bug…

…but it does mean the majority enter this business needing to learn some new skills first.

Most online – at one time or another – believe that just HAVING a product – means they are in business (this is not helped by so many so-called gurus who scream from the roof top how easy it is to make money online…)

Now please don’t berate yourself if you once thought this – I did when I began! (in 2008)

But I have to tell you…

…a product is not a business.

There are a ton of people with great products – making no money.

And let me add to this.

A website is also not a business – again – there are millions of websites making nothing.

So if a product is not a business – and a website is not a business – what IS a business?

The answer?

Customers.

Robert Kiyosaki once said ‘The rich build networks, everyone else looks for work.’

Look at all the really successful online ventures – Twitter – Facebook – Linked In….

They have all built networks.

Look in the offline world. Sprint – TV networks – Ralphs…

Call it a database – customers – list …it really doesn’t matter.

They have built networks.

Those that are successful – in ANY industry – have an INSTANT SOURCE of customers – that they have collected over time.

And 80% of your income – will come from the SAME 20% of your customers.

THE SAME 20%!

The very best thing you can do right now – is stop trying to sell something – and build your own list.

Just 40 people buying a $27 product from you – is over $1000/month.

Imagine getting 80 people. 100. 200. 500…

How do you build a list? Easy.

You choose a profitable market – and then offer something of value for free.

Free used to be a gimic – now it’s a fully fledged economy.

Why is this?

Because there is no money in the front end any more. 10 years ago maybe – but certainly not now.

It’s all in the back end.

We build our list first – by offering something of value for free.

Every successful business is in the SAME business….

…and that is the business of improving their customers lives.

You need to adopt a greater passion for what you are GIVING (your free gift) – than what you are receiving ($$$).

Stop asking yourself ‘How can I make more money’ – and start asking yourself ‘How can I help? How can I serve? How can I solve?’

Every successful businesses understands this.

It’s not what you sell – it’s what you stand for.

If you spent the next three months doing nothing more than building your list – that would be time very well spent.