The Enormous Power of Past Success

I was checking my voice mail yesterday and received a message that was short and sweet. It said: “My name is Ken Shapiro. I’m the writer, director, producer and star of the motion picture ‘The Groove Tube’. Please call me back at
…”

Interesting. The writer, director, producer and star of a motion picture?

My curiosity was aroused so I went to Google and looked up “The Groove Tube”. I discovered that Ken Shapiro was indeed all of the things he said he was and that Chevy Chase, a very famous American actor, had is debut film appearance in the movie. My mind determined that Ken Shapiro was a force to be reckoned with so I gave him a call.

It turns out that Ken found me online and was seeking some guidance on how to promote his new project at http://www.BedBooks.net. “Bed Books” is a very interesting innovation and I must admit that I’ve often wanted to lay on my side in bed and read a book, but that’s not a very comfortable thing to do. Thus, Ken’s unique idea and business has the potential to really take off.

In our brief conversation, we exchanged pleasantries and I gave Ken a few tips on getting publicity for his site. He’s obviously a guy who takes action on his ideas so I expect that he’ll take the information I gave him and put it into motion immediately. If so, you’ll be hearing a lot more about Ken and BedBooks.net in the near future. In exchange for my time and advice, Ken said he is sending me a “Bed Book” to try out.

What’s interesting about my conversation with Ken is my motivation for having it in the first place. Considering that I receive an overwhelming amount of voice mails every single day and that I’m rarely able to call anyone back on the phone personally, why did I choose to pick up the phone and call Ken on my dime?

The answer is because Ken had established that he was already successful. Because of the accomplishment of making “The Groove Tube” movie in which Chevy Chase appeared back in 1972 I determined that calling Ken would be, at the very least, interesting. I also sensed that there could be the possibility for me to benefit in some way because I perceived Ken to be powerful and influential.

I was right. Ken is powerful. He’s a doer. He makes things happen and I respect him for that. In this world, it’s the dreamers that take action and persist until they succeed that get my attention. That’s why I called Ken and that’s also why he was able to benefit from a free consultation with me. In that discussion, I gave Ken some very specific advice for marketing his website that has the potential to bring him all the business he can handle.

The point to take home is that Ken’s previous success in the movie business made it a lot easier for him to get the information and resources he needs to succeed in his new venture. In other words, past success has power.

When I first started my Internet business it was not easy. In fact, it was downright difficult. I spent thousands of dollars on credit trying to learn the game and acquire the tools I needed to build my business. Everything was expensive and the people who I thought could help me grow my business the most wouldn’t give me the time of day. I was a nobody in this world.

However, I was persistent and by leveraging my financial and creative resources I was finally able to make my first sale online. Once that occurred, I simply focused on what I did right and did more of it. My sales continued to grow and I was becoming successful.

From those initial small successes, I was able to continue building my knowledge. I realized that once I had knowledge, I could share it. By sharing my knowledge with others, I was able to become an expert. As an expert, people were attracted to me. Through that attraction, I was able to sell more goods and services. I was becoming *very* successful.

Then other experts got attracted to me. They started giving me their products and services for free. They were also open to the possibility of working together. The same products and services that I could barely afford in the beginning of my career and the same people who wouldn’t give me the time of day before, were now becoming as freely available to me as oxygen itself.

Why? The answer is simple. I was already successful.

Is it easier for the rich to get richer? Absolutely. Is it easier for successful people to become more successful? Definitely. The momentum has already been established. Money attracts more money and success attracts greater success.

Before you get cynical, first consider the fact that most of the rich and successful people in this world started with nothing but their ideas and enthusiasm. They were able to use that energy and put it into motion to create their own success.

In most cases, the path they traveled was riddled with moments of confusion, struggle and failure. But they persisted and with each small success their path got easier and easier to travel until they eventually paved it and turned that path into a “success super-highway” that now allows them to travel and succeed with ease.

The enormous power of past success is that it can and will catapult you toward greater success in the future. Use everything in your power right now to create some initial success and then roll that success forward to create more success in your life. You will ultimately discover this is a very easy thing to do.

About Stone Evans, The Home Biz Guy:

I Was A Washed Up Restaurant Worker Desperately Searching For A Way To Save My Family When I Discovered The Internet And Affiliate Marketing… 24 Months Later I Finally Cracked The Code And Started Earning Over $10,000.00 Per Month… Now The Same System That Saved Me Is Available To You! Check It Out:
http://www.PlugInProfitSite.com

Choosing a Niche For Your Online Business

How to make $1000 a month online from scratch – Part 3 of 8

By now, your mind should be primed and ready for success after you’ve read “The Mindset” It’s time to take action and get started on building your new online business.

First, a little warning. This chapter, “The Idea”, is going to be fairly long and relatively detailed, so it’s time to turn off all distractions and set aside some time to go over this completely. I would recommend that you read it through from start to finish, then find some time to take the action outlined.

Some of you might be tempted to skim read and think you know it all already. This is a mistake. Something I’ve learned over the years is that the devil is in the details. This outline is a carefully crafted blueprint to create exponential effects. If you miss a step, you’re destined to have dramatically less success. So read through this part carefully.

The chapter covers two aspects. First, it introduces you to the business model I’m recommending for people who want to make their first $1000 a month online. It may be similar to what you’ve read elsewhere, but it’s more deliberate and calculated. So follow along carefully.

Second, this chapter will guide you on the selection of the right niche to apply this business model to. If you follow the steps outlined for this, it might take you a few hours. It’s fun stuff though.

I’m going to cover the business model part on a fairly high level without getting into lots of details. It’s more to put your niche selection in context. More specific instructions will follow in later weeks.

We’ll be digging deep with the niche selection part.

Let’s jump right into it.

THE BUSINESS MODEL

The business model I’m outlining is designed to take into account most people’s lack of resources. Specifically I’m talking about time, money and extensive expertise. It’s not really glamorous, but it works.

There are 3 levels to this business model. This model works within the context of a particular niche area. I’ll be using an example throughout for the niche of “Golf Putting.” We’ll be looking at ways to discover your own niche later in this chapter.

If you’re a visual person, this flow chart should help you as I explain it below.

Chart

The whole business model can be explained simply like this. It’s worth reading slowly.

We aim to attract website visitors who need help with a subject that involves a financial transaction (for example buying a product or paying for information to solve a problem). We provide solutions for these people in the form of useful information that pre-sells them into the right products for their needs. The products can either be other people’s products (via affiliate links) and/or your own products.

Many of you may think you’re doing that already. But you probably aren’t.


Remember how I discussed the 80/20 rule in “The Mindset” chapter?
It applies here as well. Niche selection is critical. We want to focus on subjects that involve a financial transaction. We don’t want to focus on topics that lots of people search for information on, but rarely will engage in a transaction. I’ll expand on this later in the chapter.

Let’s take a look at the how each of the 3 levels in the business model work.

Content Level

The content level is the foundation for this business model. We’ll be setting up a website that has lots of good quality content that serves two purposes. The first purpose is to generate targeted traffic via search engines. The second purpose is to position you as an expert and to get people to trust you. If they trust you, they’ll trust your recommendations for other products and will be happier to buy the products you’ve created.

Both these purposes will be covered in more detail in following chapters, including exact instructions on the best ways to leverage these principles.

Traffic Level

Traffic is the lifeblood of your site. It’s important to remember that the word “traffic” is a poor way to describe what’s really going on. You need to remember that you’re referring to REAL people interacting with you. Always keep that in mind. It will help you connect more with your audience.

It’s everyone’s quest, no matter how big you get, to attract lots of targeted traffic. As I mentioned above, creating great search engine friendly content is a great way of doing this. Easily the best FREE method.

There are many other ways to attract free traffic other than via SEO (search engine optimization). I’ll cover what to ignore and what to focus on in a following chapter dedicated entirely to traffic.

Monetization Level

Once you’ve got targeted visitors to your site, you need a way to turn that into dollars. It’s often the trickiest part for people.

This business model has a 3 prong monetization strategy. The three prongs include:

Contextual Advertising. This simply means using Google AdSense to generate some pay per click income. This is likely to be your smallest monetization source. If your other two prongs are working well, you may be wise to ignore this prong all together.

Affiliate Sales. This is simply writing about good products in a fresh and enthusiastic way that pre-sells people towards purchasing. For example, you might review a particular putter model and provide honest and helpful advice. You’ll then want to find the cheapest online store for that particular model (that has an affiliate program) and direct people there for the best price.

They’ll trust you because you’ve given an objective review of the product, so they’ll be more likely to buy from you. If your review is high quality, you’ll also find other sites linking to you as well. Of course I’ll expand on this in the monetization chapter and give you the nitty gritty on making this work. I’ll also explain how you can do objective reviews without having to buy the product in the first place.

Oh… I’ll also be drumming into you information about what content to focus on following the 80/20 rule in that chapter as well.

Your Own Product. Now don’t freak out. Creating your own product is much easier than it sounds and it possibly could be the income stream that blitzes your $1000 goal. The way I recommend that you create this again fits into that 80/20 rule.

What I’ll be getting you to do is to find experts on your chosen niche. Write a really powerful set of questions that grills them on the subject they are an expert about, then interview them using those questions.

You’ll record the interview and then outsource the transcribing of these interviews. Write an intro paragraph and then again outsource the formatting and PDF’ing of the word document. Hey presto, you’ve just developed your first (of hopefully many) info products.

I’ll go into these processes in detail in a following chapter. For example, I’ll tell you how to get the interviews, what questions to ask, how to make your product high value and where to outsource the time consuming work for very low cost. I’ll also explain how you can easily handle the payment and delivery logistics as well. Yes… it’s going to be a pretty big chapter!

Now you understand the business model, you’ll have a more educated approach on selecting your niche. Let’s get into that.

NICHE SELECTION

This is an absolutely critical part to your success and should be given plenty of attention. Not so much that you get paralyzed, but enough so that you don’t paint yourself into a corner by picking a loser.

If you follow my selection process here, with a little luck you’ll pick a winner.

Brainstorming

The first thing you’ll want to do is brainstorm as many potential ideas for niches that would fit into the business model described.

Don’t worry about anything at this stage except for generating
ideas. Even if you have no knowledge at all about the subject, write it down.

Give yourself a week on this. I find that a week is long enough to get your subconscious involved, but short enough not to get bored or worse, paralyzed. I don’t mean a week of solid work. I just mean work at it here and there over the course of a week.

Here are some brainstorming strategies I use. I focus first on ideas that come to the top of my head.

You can do the same by asking yourself the following questions:

- What do I enjoy doing in my spare time?

- What conversations do I have with other people that interest me?

- What industries have I worked in before?

- What did I learn in each of those?

- What is something I’m interested in knowing more about?

- What do I know more about than most people around the world?

- Which experts do I have access to in my circle (family, friends etc.)?

- What problems have I solved for people before?

- What problems would I like to solve for people in the future?

You probably have a decent number of ideas for subjects by now. Nonetheless, we need to keep digging. Now remember that some subjects may be too big, or too small for our final niche selection. Don’t worry about that now. It will probably help if you group your smaller niches into sub niches to help clarify things.

You can keep expanding your list by getting active. Here are a few things I like to do once I’ve exhausted what I can think of off the top of my head.

- Go to your bookshelf and write down all the subjects you own books on.

- Go to your local library or book store with a pen and paper and write down book subjects that interest you that might fit into this business model. If someone has published a book on it, there’s a good chance that people are interested in the subject.

- Read the newspaper.

- Go to a news stand and flick through magazines.

- Go to www.boardreader.com and browse the popular topics.

- Go to Yahoo! Answers and browse the categories that interest you.

- Go to Google Answers and browse the categories that interest you. It doesn’t matter if it’s retired!

- Be constantly aware of people’s common questions and frustrations in conversations.

You should have a pretty big list by now. It’s time to sift out the gold.

Drilling Down

In this step of the process, we’ll want to drill down to pull out the subjects that will lend themselves to having the best level of success. At this stage we want to cut our list down to just 5 or fewer subjects.

We want to make sure that the subject we choose fits the business model we’re going to follow. This is an important step in the process and you need to be as impartial as possible. You might have your pet subjects that will be easier for you, but if they don’t meet these criteria, you need to be willing to either cut them, or adjust them.

Here are the criteria that your niche must meet. If you’re already working on a niche website, see how your chosen niche stacks up.

Not too big or too small. How do you assess that? As a rule, what I do is use the Google Keyword Research tool here:

https://adwords.google.com/select/KeywordToolExternal

google1 Choosing a Niche For Your Online Business

Type in your major terms and press submit. Your major search terms needs to attract at least an “average” search volume. You can see if they are “average” by holding your mouse over the green bar and looking at the words that pop up. Simple. If it’s any more than average, you need to start looking at the sub-niches within it. It’s likely that the topic is too broad if it’s above the “average” mark.

2) Have commercial interest. So it must have people spending money within that niche. More specifically people must be spending $50 or more on average. Small transactions are not normally conducted online and people normally don’t have much motivation to research, or look for the best deals. Stick to subjects that have decent transactional value. Sure, knitting might be an OK niche, but the transaction costs are too low, and you’ll never make much money from it. Microsoft have a largely unknown tool that detects commercial intention of particular keywords or phrases. Now this isn’t to be treated as gospel, but it’s certainly a really useful guide. Don’t despair if a few of your major keywords come up non-commercial.

However, take that as a warning and dig deeper.

See: http://adlab.msn.com/Online-Commercial-Intention/oci.aspx

google2 Choosing a Niche For Your Online Business

The term “golf putting” came up with a commercial intention with a score of 0.755, which is pretty good. As always, common sense should prevail over such tools.

3) Has plenty of available, largely evergreen content.You want to make sure your chosen niche has lots you can write about. Then you want to make sure that what you can write about doesn’t quickly go out of date. For example, you don’t want to create a website around something that rapidly changes. While new putters will come out, it’s not as dynamic as developing a site around say, iPods, for example. Whatever content you can write should make money for you for years.

4) Isn’t risky. I personally wouldn’t recommend developing a site that could have legal implications for you. Think carefully about the implications of covering a subject where you’re giving advice that could have serious negative effects on someone’s life if you are not an expert (and insured) on that subject. The health and finance industries come to mind.

5) Has a learning curve. If the subject you’re looking at has a learning curve, then people will be researching online and they’ll have problems you can solve or educate them on.

6) Has affiliate programs. This is important because if the subject has no affiliate programs on the topic, we can’t monetize one of our prongs. Plus, it’s an indication that the market is not commercial enough. You can search our directory here for affiliate programs in your niche.

7) No biz op. It may be obvious for some, but under no circumstances should you create a site around the subject of home businesses or how to make money online. For some reason, this is the first thing people jump into. It’s the most crowded, cut throat, unforgiving market you can choose. Remove it from your list immediately.

As you’ve run all your niches through this filter, hopefully you’ll still have a couple left. Now we make our final decision on which one we’re going to pursue. Think of it like the grand final of “Niche Idol.”

Detailed Analysis

It’s now time to do some final, more detailed analysis on our top 5 (or fewer). We’re going to look at 3 factors in particular. These are competition, monetization potential and difficulty. This can take a little time to complete, but it’s worth the analysis.

Competition

First, let’s look at the competition levels. I’ve created a little tool to help you here. For each of your top 5 finalists, do the following:

Go to the Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal

Type in your major keyword again, but ensure you have the “Use synonyms” check box checked.

google3 Choosing a Niche For Your Online Business

Sort by Average Search Volume (so click on the blue link that says, “Average Search Volume”).

google4 Choosing a Niche For Your Online Business

Grab the top 10 keywords by clicking the “Add” link to the right of each keyword. Then download a CSV or text version of this.

Go to this little tool:

google5 Choosing a Niche For Your Online Business

Type in each of those 10 words using the default settings. This will launch a window showing a Google search result. What this does is show how many pages are highly optimized for those terms. In other words, the number of people you’ll need to topple to get in front of people searching on those keywords.

Look at the section that says: Results 1 – 10 of about X

google6 Choosing a Niche For Your Online Business

Record that X value. If the screen looks blank, then there are no results, which is a great sign.

So do that for the top 10 keywords of each of your final niche top 5. Then add up the total of number of search results shown for each niche.

The lower the number, the less the competition. Obviously less is better.

Monetization Potential

To analyze the top niches further, we want to look at the monetization potential. In particular, we want to look at two factors. The first factor is the raw demand. In this case, it’s search volume.

To get this, return to the Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal

Type in your major keyword again and ensure you have the “Use synonyms” check box checked.

google7 Choosing a Niche For Your Online Business

Sort by Average Search Volume (so click on the blue link that says, “Average Search Volume”).

google8 Choosing a Niche For Your Online Business

Grab the top 10 keywords by clicking the “Add” link to the right of each keyword. Then download a CSV or text version of this.

Now have a look at the green bar. Roughly guess and score the amount of green on that bar for each keyword between 1 and 10, with a score of 5 for a half green bar.

Record this against each of those top 10 keywords and total them up. This will give you a score for raw demand for each niche. Now we’re going to look at the commercial value of the niche.

We do that by looking at each of the keywords and how much people are paying per click to advertise on Google AdWords against this keyword. We can see this by using the dropdown box labeled, “Choose columns to display:”. Show the Estimated Avg. CPC.

google9 Choosing a Niche For Your Online Business

It should now show the average cost per click that people are paying to rank number 1-3 on that keyword in the AdWords advertising system. This gives us an idea of the commercial value of those keywords. The higher those costs are, the more valuable they are to people and potentially, the more money you can make.

google10 Choosing a Niche For Your Online Business

Now, we don’t have to pay that money, but someone is, which demonstrates how valuable the market is. If you want to give yourself a fright, try it out for the keyword “insurance”. :)

So again, total the CPC for each keyword to give a total for each niche. You can now compare each niche against one another for commercial value.

Difficulty

This part is simple. I want you to do a personal assessment of how difficult you think it will be to tackle that niche. For example, you might be intimately familiar with one of the niches in contrast to another one that you have no idea about. Obviously the one you’re familiar with is going to be less difficult to tackle.

Also take into account how difficult you think it will be to create a product (How available are experts on that subject?) and develop content for that subject too. These are all important factors.

Now you need to give each of your finalist niches a score for its difficulty factor. A high score means an easier niche. A low score means it’s more difficult.

Final selection

Hopefully by now you’ll have scores against each of your niche finalists in competition, demand, commercial value and difficulty. Now I’m not going to say you can simply add up the results and you’ll have a winner. Some factors are more important than others here.

For example, a niche might be a winner on the analysis, but simply impossible to cover. I challenge you to get out of your comfort zone, but if you’re simply scared out of your mind, then there’s no point pursuing the topic because you’re probably not going to work hard on it.

You need to take a good look at the scores and decide for yourself what looks the most attractive. It’s your decision. Embrace what the data is telling you, but also use your gut feel. Give it a few days to work through your subconscious and go with the one that your mind gravitates to. It’s probably telling you the right answer.

Once you’ve decided, don’t look back. Congratulations, you have the topic for your new online business. It’s time to begin work!

In our next article, we’re going to look at “The Plan”. This section will outline the specific tools and procedures you’ll need to move forward on your new project. It’s exciting stuff as we’ll be putting together the infrastructure to make the $1000 a month a reality, but be prepared to spend a little money to set this up.

Article Series
This article is part of a series. Other published articles in this series so far
are shown below:
1. How To Make $1000 a Month Online From Scratch
2. The Required Mindset for Online Success

Albert

The Required Mindset for Online Success

How to make $1000 a month online from scratch – Part 2 of 8

Put simply, for most of you, the biggest hurdle you’ll have to earning $1000 a month online is your own mind. This guide provides a blueprint of practical steps to direct you towards success. However, it’s one thing to say and quite another thing to do.

Most of the time, motivation is not the problem. No, it’s the sneaky mental enemies that you have to watch out for. There are two in particular I’m thinking about.

The first enemy of the mind is self doubt. If we have self doubt, it will erode everything we do. There is a saying I live by that says, “You will go where you look.” This means simply, if you expect to fail, you probably will.

You need to have the right attitude if you want to succeed. I’m very aware that I’m sounding like a Tony Robbins infomercial, but the raw fact of the matter is that your attitude will determine whether or not you succeed.

It will dictate how hard you work, how enthusiastic you are, how willing you are to learn, how persistent you are and how committed you are to succeeding.

The second enemy of the mind that you MUST get a handle on is overcoming distractions. Once you start your little online venture and you start looking around the Internet for information on this stuff, you’ll be presented with thousands of conflicting opinions and promises of easy riches.

Trust me on this, you’re best to ignore the noise and focus on the tasks I outline. Don’t worry, I’ve seen it all. I’ve been doing this since 1999 and have been a driving force behind millions of dollars of online sales. I’ve learned over the years what to focus on and what to ignore.

This guide filters out what you don’t need to know. I would be confident in saying that there’s hardly a single online marketing tool or process that I haven’t seen. If it’s not mentioned in this guide, it’s for a good reason.

If it’s not included it’s either too expensive, too time consuming, too risky, too shortsighted or too difficult for someone starting out. The trick is to focus on doing the things I’ve outlined in a methodical way. Most of it isn’t flashy, or tricky and much of it is boring. That’s OK, it’s a tried and tested process that gives you the best opportunity for success.

Action Steps
If you want to develop and refine the right mindset for success in this task, here are a few practical action steps you need to take before you do anything else. Take this seriously. It’s easy to skim over and much harder to make it part of your own mindset. However, it’s fundamentally important.

Here goes. Read slowly and carefully.

Have a Positive Attitude
Ask yourself, “Do I believe I can do this?”

This is perhaps the most important question you need to ask yourself. Most specifically, you need to ask, “If I have all the tools and resources at hand, do I believe that I can make $1000 a month online?”

Be specific. It’s OK to have some apprehension about it, but if you truly believe that you cannot do it, then you won’t. Not because it’s impossible, or too hard. It’s because you don’t have the attitude it takes.

You need to take a deep breath and purposefully state, “I can and will make $1000 a month or more online.” It certainly won’t be overnight. It may take 6 months or more to get there, but if you follow this guide, you have everything you need to achieve this goal.

Now, I can’t guarantee that you’ll do it. It’s not up to me. You need to guarantee yourself that you will do it!

Have a Willingness to Learn
Ask yourself, “Am I willing to learning new things?”

There will be points along the way where you’ll feel a little out of your depth. That’s OK. Just be prepared for the challenge and enjoy it!

Some of you will still be looking for the “Click here and get rich” solution. It doesn’t exist I’m afraid.

Many of you haven’t learned anything new and challenging for years. Get mentally ready for it.

Most importantly, don’t think you have to become an expert on everything. Just become good at the things I mention in the guide and that will be all it takes. I know online millionaires who have no idea how to make a web page. It doesn’t matter. They’ve just followed what they know works and stuck at it.

Be Committed to This
Ask yourself, “Am I committed to completing all the tasks outlined in this guide?”

This means that you will need to trust what I say. The simple fact is, if you’re not willing to complete most of what I’ve outlined in this guide, you will have dramatically lower results. Much of the instruction outlined is designed to have a snowballing and exponential effect.

Be Consistent
Ask yourself, “Am I willing to plug away at this on a regular and consistent basis?”

I can tell you now that one of the most common characteristics of people who have succeeded online is consistency. They are the ones who have consistently worked on the same thing over a long period of time. They didn’t jump from project to project. They just kept working on the same project with the faith that it would work for them.

This is one of the biggest tips I can give you. Write it on your brain like a tattoo.

Focus and Resist Distractions
In line with this, ask yourself, “Am I willing to focus on the tasks in the guide and resist distractions?”

When you start spending more time online, you’ll begin to experience the way the Internet is conducive to stealing your time and attention. One minute you’re researching content, the next thing you know you’ve lost an hour of your time on some unrelated blog. Your time is your most precious resource. Make sure you are working in your work time and relaxing in your recreation time. Don’t let the two merge together to make neither of them profitable.

This rule always trumps the “Have a willingness to learn” rule. Learn as much as you need to and then focus on the application.

Beside your “BE CONSISTENT” tattoo from above, also put “FOCUS!”

Follow the 80/20 Rule
Ask yourself, “Am I willing to focus on the things that will give me the greatest benefit, even if it means that some things are not perfect?”

This is a rule I’m constantly striving to follow. You may know the old 80/20 rule. In this case, it means that typically 80% of your profits will be generated by 20% of your work. Your job is to constantly monitor what you are doing and determine if it is the activities that are going to generate the bulk of your profits.

This guide goes part of the way in helping you achieve this. I’ve deliberately left out lots of things that might be good to do, but when you are time poor, you need to focus on the things that give you the best “bang for buck.”

Focus on Content, Not Technology
Ask yourself, “Am I willing to focus on the content, not the technology?”

This is one of the most important practical things that you need to drive into your thinking every day. I see so many people messing around with their sites, changing their color schemes or trying to make their site look so “perfect” that they don’t end up going anywhere.

Remember, it’s the content that drives the income, not the technology. Think about this. Two people have 100 hours each. The first spent 80 hours making his site look just right and 20 hours on his content. The other spent 20 hours on his site to get it close to right and then 80 hours on his content. At the end of the day, who do you think made more money?

Give me an average looking site with 100 pages of good content over a good looking site with 20 any day.

I’m sure the search engines will agree!

Change Your Mindset
Take this part of my blueprint for success seriously. The more you can master this stuff, the more likely you will be to not only hit the $1000 mark, but go well and truly beyond it.

Look out next week as I uncover, “The Idea”, the practical and step-by-step starting point to help you map out your new online business. Next week is fun and less serious, so look out!

Article Series
This article is part of a series. Other published articles in this series so far
are shown below:


How to make $1000 a month online from scratch

Albert

Motivation is the essential fuel to the fire

In order to succeed in your attempt to make money online from home, it is imperative that you have significant motivation and are able to stay motivated throughout the course of your online business life. Motivation is essentially that thing that essentially fuels the fire. Motivation is what induces you into action and action is what allows you to do the necessary tasks that enable you to be successful and make money. Therefore without sufficient motivation and the ability to stay motivated, the likelihood of your success diminishes significantly.

Primary forms of motivation

In discussing motivation as it is a must to make money online from home, you must realize that people are motivated by pleasure or pain. Individuals who are motivated by pleasure are motivated by the rewards and benefits that are possible in the future as a result of taking action. By taking action and being successful, they realize they could have things that increase the pleasure of their lives.
motivation Motivation   A Must to Make Money Online From HomeExamples of pleasure motivators include buying a new car, going on vacation, purchasing a new home, etc. People motivate by pain are motivated into action because the lack of taking action will result in some sort of pain in that persons life. People with no outs so to speak and their backs against the wall are people who are motivated by pain. Essentially if these people don’t get into action, they risk losing certain things which would cause pain in their lives. The motivation for these people then becomes to avoid that pain. Understand that these are the two primary forms of motivation can allow you to look at your situation and determine which one’s would best motivate you.

Write out your goals and your why

One excellent way to get and stay motivated so you can make money online from home is to write out your goals and your why. If you constantly remind yourself of why it is you are attempting to make money online from home, and keep in your mind exactly what you are trying to accomplish, you will stay extremely motivated (given the goals and your reason for attempting to make money are meaningful to you.) The more powerful and emotionally attached you are to your why and your goals the more motivating it will be.

Personal development

In trying to make money online from home, another way to stay motivated and increase the likelihood of this is to spend a few minutes (10-15) engaged in personal development, listening to or reading motivational programs and/or books. Listening to or reading inspirational and motivational material will have a positive overall impact on your attitude as well as on your level of motivation. The more motivated you are, the more inspired you will be to take action.

Find testimonials of successful people

One last thing you can do to stay motivated which will also help you to make money online from home is to find testimonials of people who have been successful doing what you are trying to do and review them. There are videos, audios, and literature (books and magazines) that tell stories of people who have successful and able to make money online from home. Seeing this can remind you that it is possible and inspire you to do the same.

Conclusion

Being motivated is critical in order to make money online from home. Without motivation, you will not take action, and without taking action you will fail. All people who are successful and actually able to make money online from home are extremely motivated and able to turn this motivation and desire into success by taking major action and doing what they must daily.

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Albert
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