Thursday, February 11th, 2010 at
9:46 am
Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.
Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard.
In fact, in time you may find it easier to perform SEO for Google than for other search engines.
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Wednesday, February 10th, 2010 at
2:00 pm
Social media optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term “social media optimization” was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence and author of the Influential Marketing Blog. (Bhargava’s work was so groundbreaking, Jeremiah Owyang, another social media optimization expert, even dovetailed a few of his own rules to the original work.)
Social media optimization is basically a way to promote your blog, website, or even your company’s brand, through social media, without being obnoxious or overtly commercial. Sure, you can blanket sites like Twitter with “Want to lose weight? Download my free report, ‘19 Ways to Lose Weight Fast’” repeatedly, or brag about your latest affiliate paycheck, but that’s not going to get you any followers. At least none worth talking to.
Bhargava terms these people”Twankers” (people who use Twitter for one-way broadcasts about their own greatness) and “Twidiots” (people who only tweet insignificant things like their latest press release or what they had for breakfast). If you’re just having one-way conversations and telling people about the minor, mundane details of your company, you’re not providing any value, and your SMO efforts will be wasted.
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Wednesday, February 3rd, 2010 at
8:27 am
With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.
Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.
The Setup’s The Thing
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Friday, January 22nd, 2010 at
6:57 am
The concept of user experience, and the consideration of ideas that lend toward the optimization of that concept, have created a field of interest and study that is growing as a concrete and primary business model regarding the online world. The focus on user experience is defined through standards that involve multiple dynamics. A paramount is placed upon not only the user’s perception of a web site, but also the sites ability to efficiently serve the user’s needs while simultaneously reflecting the business operatives sought after by the owner of the site.
There are many standard sets, such as The Stanford Guidelines, which relate to the functional aspects of a web site, referring to credibility, updates, and other performance based ideals. However, evaluating and applying user experience principles involves a more complex and multifaceted mindset. When dealing with UX, (user experience) a web designer or programmer must incorporate concepts that exist independently, but also blend smoothly and work efficiently.
User Experience is about more than just building a website
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Saturday, December 26th, 2009 at
2:48 am
Directories have existed since the early days of the Internet, even before Tim Berners-Lee created the World Wide Web. Originally, search directories and word-of-mouth were the only ways to learn about new websites. Google changed that! Today, search directories are used to build links into websites. But, by default, search directories have three major problems.
Problem #1: The Moving Target
Search directories use one of several methods to display their inventory. The following list is a short representation of how the inventory is presented to visitors and search engine spiders.
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Wednesday, November 18th, 2009 at
6:59 am
If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages. That spells death to most online businesses.
Free traffic is by far the best, and if you are unsure how to use pay per click advertising such as Google Adwords properly, it could cost you a lot of money to correct inadequacies in your SEO. Only 1% of those that start in internet marketing actually make any money: largely because they do not know how to promote their website. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.
SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. Having a great looking website with a lot of well writen content on each page is not sufficient to earn you a listing on Google, let alone a high one that will bring you free traffic. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.
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Wednesday, July 1st, 2009 at
6:20 am
This post questions the notion about secret search engine optimization methods and SEO secrets. Are there SEO secrets or is SEO just a process of layering the fundamentals to produce the appropriate reactions?
If you came here to find a list with an illustrated “it’s as easy as 1-2-3 checklist”, then it is time to adjust your expectations and focus on more tangible guidelines to provide a foundation for producing real SEO results.
Anything worthwhile takes time, energy and effort. To create top ranking results in search engines is no different. There is no need to try and trick search engines, just give them what they want and allow the algorithms to work in your favor.
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Wednesday, March 11th, 2009 at
10:38 am
Internet people are subdivided into groups, but generally, they search information and modern advertising methods. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.
Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.
For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.
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Friday, October 3rd, 2008 at
3:01 am
Do you drive yourself crazy trying to keep up with the latest SEO trends? If so, Stop! Please. You have enough to worry about already. Quit running yourself ragged or spending a fortune trying to keep up with the latest and greatest SEO tricks and tips. The truth is search engine optimization has not changed nearly as much as experts (trying to sell you something) might want you to think.
To be perfectly honest getting to the top of Google, Yahoo, MSN or any other search engine is largely dependent on the quality of your Web pages. There’s no magic formula you must follow to the letter but there are a number of simple things you can better understand and do to help get you to the top of ANY search engine. It’s a lot easier than most people think.
First and most importantly, remember that search engines only care about your Web pages, NOT the whole site. If you end up with enough high ranking PAGES from a single site on Google, you can become a what it considers to be an “authority site” which can automatically double your top ten rankings. Here’s what I mean…
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Tuesday, September 16th, 2008 at
1:44 am
Have you noticed anything different lately when searching on Google? Google has recently added a new search tool called “Suggest”, which automatically gives users additional suggestions when they type in search queries. For example, if you type the term “web site development” into the search bar, Google automatically displays a list of other terms that may be related:
While this is likely to be very helpful to users as they perform searches on Google (I personally love this new feature and use it a lot), what does it mean for your small business?
It means that your business may have to adjust the keywords and phrases currently used on your site to include some additional general industry terms. As users become familiar with seeing a list of suggestions each time they search, they may be less likely to think of their own terms to search on, and instead begin to rely on the suggestions from Google.
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Sunday, September 14th, 2008 at
6:56 am
How to make $1000 a month online from scratch – Part 6 of 8
When I was starting out, for a long time in fact, I felt that generating traffic was some kind of secret art form that only a few lucky people held the keys to.
Nowadays, I know that generating traffic isn’t anything mystical at all. It’s actually quite simple when you break it down. It boils down to a few critical and fundamental elements that given enough time and patience, anyone can achieve.
There are really two methodologies when generating traffic. One is generating it free, and the other is paying for it. These days, I’m happy to pay for traffic because I have a good handle on the numbers required to make it work. Of course having a decent budget behind you helps too.
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Sunday, July 6th, 2008 at
6:00 pm
There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.
At my website and blogs, I’m always asked the question “Is Wordpress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.
Here’s the comparison scale:
1) Ease of Set-up And Use
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