All the most successful entrepreneurs have a customer list they nurture and treasure and unless you’re a complete novice to marketing you’ll know that your own customer list is vital to your success. In today’s marketplace your clients have a greater choice and it is just one ‘click’ away.

Relationship Building The Internet is a fantastic relationship building tool and by keeping in touch with your customer list on a regular basis via email you have an ideal opportunity to build up trust and credibility with your clients. There are several ways to do this:

1. Write an eZine to your clients at least once a week
2. Tips are very popular and they can be short, not more than one or two paragraphs you send out every week. They must be packed with information that is relevant and beneficial to your clients.
3. Mini courses are effective too, but again must contain good, useful, informative information. Ideally, it should be delivered over 5-7 days and be broken down into one subheading a day on your subject.

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Of all the article marketing tips I could give you, writing articles for free advertising online is likely the most beneficial to you if you currently spend money on advertising your website. There are several reasons for this, but the major reasons why article writing can bring you better results than expensive pay per click (PPC) adverts or taking a chance with reciprocal links are detailed below.

Keep in mind that Google is not keen on reciprocal links unless the page you are reciprocating with relates to the page on your website that the link points to, and the link is no good to you in any case if it is one of many others on a ‘links’ or ‘partners’ page created predominantly for such links. You only get a share of the PR of the page your link is on, not that of the ’site’, and even that is shared between all the other links on the page.

Being one of 5 links on a page with a PR of 1 is better than one of 50 on a page with a PR of 8. If you take these article marketing tips, writing articles can offer you a form of free advertising online that Google itself provides willingly, and that can work for you for many years to come. Here is how to go about writing articles to get you the benefits that free online advertising has to offer: Read the rest of this entry

Do you feel like you are spending a lot of money on PPC but that you are getting little in return? For small business owners and internet entrepreneurs, spending even a couple thousand dollars on PPC can feel like an incredible amount of money. To ensure that your ads actually bring your business results and to make the most out of your PPC investment, implement some of these money-saving tips.

1. Make sure your ads are geographically targeted. If you are a dry cleaner in Brooklyn, only place ads for people in your local area. This will help to lower ad impression, raise CTR, and give you better ROI and a higher quality score.
2. Use the negative keywords match feature to your advantage. When you use the negative keywords match feature, you can filter out keywords for which you do not want your ads to show. The words “free” and “cheap” are common elements of negative keyword phrases. For example, if you sell web templates, surely you don’t want people searching for “free web templates” to click on your ad. You will have to pay for those extra clicks and all of those unwanted impressions will lower your CTR. Use the negative keywords match feature to filter out such negative keywords. However, you may find that some negative keywords would be of benefit to your campaign. Go to the Google Adwords Keyword Tool, choose “negative” in the drop down menu under Match Type, and determine which negative keywords may serve you.
3. Create separate ad groups, ads, and landing pages. Rather than targeting a slew of keywords with one ad and one landing page, group similar keywords in individual ad groups, create individual ads for them, and then point them to your designated landing pages. By doing so, you can improve your CTR and conversion rates because the landing pages will be more relevant to the terms that users are searching for.
4. Use ad scheduling. Ad scheduling allows you to control the day and time that your ads appear. For example, if your business offers a special Tuesday deal, you can schedule your ad campaign so that your ads promoting the Tuesday deal only show on Tuesdays. Or if you are running your ads 24 hours a day, you might find that by running them only during a certain time frame of the day instead, you get better conversions. Let’s say you have a health website. You will probably get more clicks and conversions in the morning for keywords like, “morning after pill,” “morning sickness,” “morning headache,” and “hangover.”

Don’t use broad match. Many people are simply unaware of the different keyword match features that are available in Adwords. By default in an Adwords campaign, your keywords are set as a “broad match.” The problem with broad match is that your ads will show up when people search for different variations of your keywords, even if they are not on your keyword list. Google is likely to consider many words as relevant when they are really not. Use the “phrase” keyword match type to ensure that your ads only show up when people search for the exact keywords on your list.

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Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers. While a great looking website  can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.

Wikipedia defines a landing page as:

the page that appears when a potential customer clicks on an advertisement or a search-ngine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

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Did you realize there are only three types of online promotion?… This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

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Affiliate marketing is a great way to make money from your blog, and the fact that it’s almost completely hands-free (or autopilot as they say) makes it all the more appealing to a lot of bloggers. Now there are the normal affiliates who make a couple hundred dollars a month, then there are the “Super Affiliates”, a title which is usually given to affiliates making a five figure monthly income or more.

Today I’m going to review a product called “Super Affiliate Blogger” by Gobala Krishnan that promises to reveal how normal affiliates can upgrade themselves to “Super Affiliate” status using WordPress blogs and a few tactics. You can see the actual page here: Super Affiliate Blogger

(1) Overall Impression

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The 7 Basics That All Sites Need to Adhere To

Basic #1:

Have a great keyword-loaded URL [Get your domain and hosting at bluehost.com]. Create small uris with: Snipurl.com, Tinyurl.com, ICANN.org is the technical coordination body for the Internet (what to do about domain name disputes).

Basic #2:

Easy to use Site Is your site easy to use and navigate? Does it satisfy its intended purpose? Use techniques that are friendly to your customers and prospects. View compatibility with various browsers: AnyBrowser.com.  Check your graphics efficiency: Optiview.com ’s Quickscan, keep track of your site’s performance: atwatch.com, dotcom-monitor.com, Keynote.com or lnternetSeer.com. Make sure your links work: SevenTwentyFour.com or validator.w3.org

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In my previous list building article I was discussing how to drive massive amounts of traffic to your squeeze page. Though very effective, the traffic sources I listed were also very beginner friendly. Today I’m going to take it to the next level and show you have to drive even more traffic, with some more advanced resources – note that these aren’t supposed to replace the resources in the last article, they are meant to be add-ons to your overall traffic strategy.

But before we get started on that we need to take a close look at your conversion tracking…

Conversion Tracking & Split Testing

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Welcome to the third article in my list building series. In the first two articles I discussed ?how to set up your squeeze page? and ?how to write your follow up series?. Today I?m going to show you the next step – how to drive traffic to your squeeze page, and how to make sure that traffic converts into new subscribers, and thus money in your pocket.

There are hundreds of ways to generate traffic – I?m going to focus on the ones I use the most, which of course also are the most effective for me. As with the other articles I?m going to rank theses step by step – note that it does not mean that #1 is the best, it means that I believe #1 to be the easiest to master and get results from. You don?t have to use all the traffic sources, you need to figure out what works best for you and how many sources you can use effectively. But at the same time you don?t want to limit yourself to just one source.

You will always hear a lot of people say that this and that traffic source does not work or does not create results. I couldn?t disagree more, there is no such thing as bad traffic. It?s what you do with your traffic that matters – what offer you present and how you do it. Sure you will likely get a better conversion rate from PPC than you will from traffic exchanges – but at the end of the day, what matters is your return on investment (money or time). Comparing conversion rates across methods is like comparing apples to oranges, but you can compare cost per sign up and use that to find the traffic methods that work best for you.

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Once in a while someone actually takes the time and effort to put together a teaching manual that is a definitive guide to a subject.

Something that’s not going to sell because it’s marketed well, but because of the word of mouth that is generated because it’s just so darned good.

It’s even better when that someone is a true PRO at the subject.

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1. The first step towards effective PPC advertising is to make certain that you select the most appropriate keywords to ensure the most effective results from your PPC advertising efforts. Keywords are the foundation upon which a successful PPC advertising campaign is designed, built and developed.

2. You need to set a realistic budget when it comes to PPC advertising. While you don’t want to overspend, you need to understand that your budget effects your overall PPC advertising efforts.

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Million dollar a year underground marketers reveal the?

$40,734 a month autopilot secret that kills Google and stuffs FOUR figures into our Clickbank accounts every single day. Advanced 2008 strategies to destroy your competition by exploiting the loopholes never exposed, until now?
The $1300 a day autopilot Clickbank account

You don?t just have to use Google Magic Formula to sell clickbank products? the STAR code has helped us do over $32,000 of website sales in the past year from minimal ad spend.

? You?ll get advanced strategies that are good for 2008, not the tired old stuff
that doesn?t work for PPC anymore.
? I?ll give you the insider secrets that let you manipulate Google?s own
formula to obliterate your competition.
? Finally you?ll know how to leverage Google?s traffic to transform yourself
into a Super Affiliate? and watch the big bucks roll in.
The Experts Know The ?Code?

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