Google Adwords is an incredibly powerful marketing tool with an instant global reach that can take your business from nowhere to an overnight success. Why wouldn’t a new marketer take advantage of such a powerful tool? I can answer that question with another question. Why wouldn’t you let someone with a new driver’s license behind the wheel of a race car? Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners.

As advertising goes, the reasons to avoid Google Adwords early on in your education is overwhelming.

1. First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2. Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3. Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest “improve your landing page” or “tips for writing ads.” On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4. Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!

Here are just a few options when thinking about an offline marketing campaign. They may not be sexy, but they are time-tested, and still very effective marketing tools.

1. Newspaper Advertising – requires only a computer and 800 number. Information about newspapers from around the country is easily researched online and ads can cost as little as $10 per week.
2. Flyers – this is a big one for those who have time but little money. Getting flyers or business cards made is cheap and easy using a site like vistaprint.com. Spend a couple of hours a day papering parking lots. The key with this plan is to put out a lot of flyers (hundreds daily).
3. Bandit Signs – Simple three line signs that reside at intersections and other high traffic areas which direct prospects to an 800 number with a message. Signs cost between $2-$5 dollars each and work wherever your prospects pass by or congregate.
4. Warm market – You have an immediate advantage approaching people you know because a level of trust exists between you. Many marketers can get off to a quick start by starting here.
5. Article campaigns – this is absolutely free to do. Establish yourself online as a respected and knowledgeable marketer in your niche. You may still be learning the ropes about marketing but you definitely know more than most people about your business.
6. Blogging – Similar to article marketing in that you share information about your area of expertise. Once people see you as a helpful resource they will begin to seek you out. The key here is to provide new content on a consistent basis. You can start today with a free site from WordPress or Blogger

If you have the budget, make Google Adwords a part of your overall marketing plan AFTER you have established other forms of marketing. Whenever you are new at something you need to be allowed to make mistakes, learn from them and apply what you have learned in the future. Hard won knowledge is the best way to learn. By starting with basic (and still viable) forms of advertising you can develop into a well-rounded, knowledgeable and, ultimately, more successful marketer in the long term, which is everyone’s goal.

Learn More About Google Adwords…

For the next five days we go through the five stages of the buying cycle. Today we start with an introduction. I strongly recommend to grab the seven free eBooks that go along with this series. You can get them at the bottom of this post! Okay, here we go…

Your visitors arrive on your site (or read your zine, blog, etc.) at various stages of readiness to buy your product!…

1) Get attention!

Use landing pages designed to create awareness and get attention for customers who are…

* completely unfamiliar with online marketing
* slightly interested in online marketing or building an online business
* considering if/how to make money online
* failing at current efforts and looking for a better way (a huge category)
* seriously looking for ways to make money online (but don’t know your product yet).

2) Grow interest!

Once customers know about your product, they are ready for the next set of specialized landing pages! These people may be…

* interested, but want to know exactly what the heck your product is or does
* seeking more information about the process and tools
* ready for benefit-focused copy that is specifically relevant to them.

3) Build credibility!

At a certain point, your pre-customers move from info-gathering to credibility-seeking! These prospective new lifetime customers are…

* currently evaluating various online marketing products, including your product
* considering your product, but are unsure or otherwise have questions
* seeking reassurance about your product (history and position)
* comparing your product to others (ex., “Get Rich Quick” and old-fashioned Web hosting).

4) Involve!

Some customers are extremely careful, diligent info-seekers. Repeat exposure to high-value, free information and tools is perfect here. These folks are…

* getting closer, but need more exposure or “comfort” about your product
* procrastinating, so stay in front of them with free tools and info
* thinking seriously about your product and just need reassurance.

5) Close the sale!

The entire process funnels down to the final two landing pages. These pages shift from PREselling to SELLING. “Get the sale” from customers who are…

* ready to buy your product but have not made the final commitment
* 99% of the way there and are merely looking for the final reason to buy
* all the way there and are merely looking for the Order Page!

The above stages are meant to help you think about your customers’ mindset stages within the buying cycle. Keep in mind that they are not discrete stages…

* Each customer is at a slightly different place in the buying cycle.
* One customer buys within 24 hours of “attention-getting,” another may take months.
* And of course, you don’t deal with just one customer at a time. Of 1,000 visitors, each will be at a slightly different spot along the “Attention-to-Order” process.

So… your job is to move them all ever-closer to the final two “closer pages.” How do you address all of their needs?

* By understanding who your customers are and what they need (some only need 1 exposure to your product by you, but it needs to be the right one!).
* By choosing the appropriate landing pages to blend into your editorial content.
* Through repeat exposure, reaching them in different ways with different messages.

Your “time to sale” and Conversion Rate are directly related to how well and how many times you reach your target audience through different landing pages.

The seven eBooks below go along with this post. You can get them free just by replying or giving a comment to this post.  RECOMMENDED!!

Most landing pages are often way too cluttered for their own good – hence the low conversions and high bounce rates. Consumers have shortened attention spans online so overly complicated landing pages with pop-ups, animations, and too much to focus on will only lead them to click away. The following subtle tricks should help you create a more effective landing page that boosts conversions and sales.

Don’t Forget to Provide a Clear Call to Action

Too many people dismiss the importance of a clear call to action. After reading your landing page, users should know exactly what they are supposed to do, whether it is to fill out the form or click “Buy Now.” Adding a call to action to a landing page where one is lacking or making your current call to action much clearer and more prominent can have a dramatic impact on conversions.

Make sure that you only provide one call to action on your landing page. If you provide several different conversion options, people will get confused and your sales message will get diluted. Your prospects just want to sign on the dotted line so make it easy for them to do so.

Keep it Simple

The majority of landing pages are cluttered and overwhelming. Make sure the design of your landing pages is as simple as possible. Get rid of the distracting audio, animation, and bright colors. Make the visuals of your landing page so simple that visitors are guided to the call of action without interruptions.

Text should also be minimized when you are simplifying the design and look of your site. Make the content on your site easy to read and digest by dividing it into sections, using bullet points, and keeping things concise.

If you’re using a form to capture leads on your landing page, try to keep it as short as possible. If your form has too many fields, you will end up losing sales because your prospects won’t want to spend time filling it out. Getting your prospect’s name and email is usually enough in most cases.

The use of simple language is also important. If a sixth grader wouldn’t be able to understand it, don’t use it. Jargon and marketing speak don’t increase sales. If your landing page is too complicated or wordy, your visitors will lose interest quickly.

Convey Your Credibility

Not only should your website be simple, organized, and professional looking, it should also convey your credibility. People have to trust you first in order to purchase something from you. In order to earn that trust, you can list the names of reputable companies you have worked with, provide testimonials, refer to awards you have won, list memberships you have to relevant professional associations, etc.

Take a look at your current landing pages. Are they simple, professional, easy to follow, and organized? If not, make some changes while keeping these tricks in mind. A landing page with a clear call to action and credibility will help you boost conversions dramatically.

Next, Discover Here More Tips On How To Create Outstanding Landing Pages…

What is a USP? Well it’s not a UFO, or anything weird or outside your experience. In fact you probably come across a USP every single time you read or write an ad because it is the single factor that sets you and your business apart from every other competitor in your marketplace. Put simply, USP stands for your Unique Selling Point or Proposition, and the key word here is single.

If you have an information product or traditional business and are wondering how you can increase sales, rather than merely just getting by, then I invite you to consider whether that’s because you don’t have a USP or, if you do, you’re not making the most of it.

Before I went into Internet Marketing, I was a sales training manager in the Financial Services industry and a lot of my time was spent with the sales executives helping them to build their presentations and sales pitches to help them identify what made them and our company different.

Why did we spend so much time on it? Because money is money, and that’s what someone is borrowing, which may seem obvious. Yes, and that’s what all Financial Services companies are selling so we positioned our service as something more than just getting a loan for a piece of capital equipment. We needed to distinguish ourselves from the others in our market, and to do that you need to build your business marketing and operational success around your USP.

So what’s unique about your product or service? There are a number of USP’s that might work in your business so have a look at these options:

• Back Up Service
• Biggest Discounts
• Convenience
• Customer Help, Assistance & Advice
• Done For Them
• Ease of Use
• Exclusivity
• Fast, immediate & speedy delivery
• Hassle Free
• Tailored Product
• Wide Choice

These are just some ways you and your service could be different from your competitors, and you may have a few more ideas of your own.

Defining the Difference:

You may think you don’t know where to start, and it’s too difficult, but you’ve just got to find an angle. After all, you know your product better than anyone, so start thinking about that and your market in depth and you’ll soon find there are endless possibilities.

One key task is to first analyse what your competitor are doing, and nothing could be simpler. Just grab paper and pen and look at what you competitors offer, and wWhat are they selling on.

Write it down, and you will quickly notice that most of the marketing that’s going on out there follows the same “me too” formula – and that’s a good thing for your product!

Your USP Needs To Be Something You Can Deliver On:

When deciding on what your USP is going to be, it’s vital that you can actually deliver on it. For example, if your USP is exclusivity, that won’t work if the customer can find your product in two or three other places for sale.

Be Clear About Your USP:

If you are not clear about your USP, then your customer won’t be either. It’s essential that any reader will get the point immediately about what you offer and why you are unique in the marketplace. To do that, your message must be articulated clearly and simply.

Use simple, crystal clear language that is compelling and informative because clearly articulating your USP will make your business more successful. However, you must be able to communicate your USP in the same time as an elevator pitch and that’s means that within one short paragraph or about thirty seconds you should be able to sell your unique position.

Try this now:

Think now about your USP and how you can position your product or business. Write a short paragraph about why your product or business is unique in its marketplace.

You don’t need to over think this process, just get going and jot down your main points and edit them into a clear and short message.

Now, look at it again and if it needs editing remove anything that is not essential and doesn’t do anything for your message. No ‘fluffy’ language, just a short, clear statement that promises something to your customer that they can’t get anywhere else.

Summary:

When you have your USP you must integrate it into all your marketing efforts including Adwords, Direct Mail, Landing Pages, Classified Ads and everything else.

Remember, the basic point to your USP is to clearly communicate with your prospects and customers so that they understand your unique positioning in the marketplace.

Use your USP in all your marketing efforts to gain new customers, remind existing customers and win back old customers. Marketing that pulls in customers and gets them to buy gives them rational reasons for their emotional purchase from you.

Your USP is how you can deliver that to them, and produce more sales for you.

Next, Here You’ll Find More Tips On How To Make Money Online … And Then Watch This FREE 26 Part Step-By-Step VIDEO Course