You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.

It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!

I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.

Read the rest of this entry

Free press is one of the best ways to spread the word about your website, your product, and your brand. However, most people don’t know where to start. Fortunately, it’s really not as hard as you might think.

There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, and journalists have pages to fill and all of them are actively looking for interesting topics to write about.

Many people forget that PR is about public relations. It’s not just about writing a press release. It’s about getting to know the journalists. Find out what kind of stories they’re working on and see what you can do to help them. PR is really about listening and engaging key influencer’s.

Read the rest of this entry

There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it?s hard for reporters to become experts, but it?s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I?ll be frank; you want to be the expert.

Read the rest of this entry