Monday, March 8th, 2010 at
9:55 am
The typical form of a newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.
Define Success
Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.
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Thursday, January 14th, 2010 at
8:05 am
I have to admit I’ve been slow to jump on board with the whole social marketing trend.
After so many years spent in marketing and frequently hearing about the “next big thing”, I’ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers.
No one tool is going to make you a gazillion dollars.
But used with common sense and an understanding of where your customers hang out and what your customers are most wanting, I think social marketing technology is well worth learning to use.
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Thursday, November 12th, 2009 at
4:58 pm
If you’ve reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.
The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive—or even free—method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.
E-mails are essential to your business for many different reasons. Most importantly, these invisible e-mail voices give you their feedback about your website—for free! However, if you spend all your working hours answering these e-mails, how are you supposed to run your business?
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Tuesday, July 14th, 2009 at
9:28 am
You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.
It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!
I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.
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Saturday, June 27th, 2009 at
10:51 am
Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well.
How can you make the best use of Twitter in your business? It all starts with having followers in your target market. No doubt you’ve been inundated with email offers of things like “10,000 Twitter followers in 60 seconds for only $19.95!” Trust me — 1000 followers that are members of your target market are much more useful to the growth of your business via social networking than 10,000 followers that come from anywhere.
How do you find members of your target market on Twitter? Here are my top 7 strategies:
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Monday, June 15th, 2009 at
12:49 pm
One type of Internet marketing that you must be taking advantage of is social media. The truth is your Internet business will not survive unless you are involved in various forms of social media. The only exception to that would be is if you do paid advertising such as Google Adwords or Yahoo Marketing.
Perhaps you do not understand the various ways you can utilize these many types of social media to brand yourself and expand your business. Here are 7 types of Internet social media you should be doing everyday.
1. Blogging
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Thursday, May 29th, 2008 at
9:01 pm
Email marketing is something that can be easy or hard to implement; it depends on you. The basis of email marketing is a list; though there are many companies selling email lists, it is better for you to create your own email list. If and when you build your own list, you develop cordial relationships with these people which make email marketing easier. So the first step to effective email marketing is building your own list.
Though auto responders have their own personalization feature, it is better for you to be personal in your emails. Speak directly to the recipient of the email so that the email doesn’t look like it has come from an auto responder, but directly from you. this is the second step to effective email marketing.
Content is an important aspect of effective email marketing. Make sure you have content that people are interested in reaching and not something that will make them bored about reading. Just consider how you would accept the email if you received it, and whether you would read it if you received the email. If you would read the email if you received it, then it is more than likely that your recipients too would read it.
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