You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.

It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!

I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.

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Welcome to the third article in my list building series. In the first two articles I discussed ?how to set up your squeeze page? and ?how to write your follow up series?. Today I?m going to show you the next step – how to drive traffic to your squeeze page, and how to make sure that traffic converts into new subscribers, and thus money in your pocket.

There are hundreds of ways to generate traffic – I?m going to focus on the ones I use the most, which of course also are the most effective for me. As with the other articles I?m going to rank theses step by step – note that it does not mean that #1 is the best, it means that I believe #1 to be the easiest to master and get results from. You don?t have to use all the traffic sources, you need to figure out what works best for you and how many sources you can use effectively. But at the same time you don?t want to limit yourself to just one source.

You will always hear a lot of people say that this and that traffic source does not work or does not create results. I couldn?t disagree more, there is no such thing as bad traffic. It?s what you do with your traffic that matters – what offer you present and how you do it. Sure you will likely get a better conversion rate from PPC than you will from traffic exchanges – but at the end of the day, what matters is your return on investment (money or time). Comparing conversion rates across methods is like comparing apples to oranges, but you can compare cost per sign up and use that to find the traffic methods that work best for you.

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Email marketing always gets a bad press? but a new study proves it?s actually the most effective and efficient marketing tool available to online entrepreneurs.

Sure, spam is still as problematic as ever. But if you?ve got a targeted list of opt-in subscribers and a message they want to hear, email marketing can be incredibly powerful!

A new survey by Forrester Research and Shop.org says email marketing messages sent to in-house subscriber lists provide the highest return on investment of any type of e-marketing activity.

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By Yaro Starak

I remember my first website sale. I made $13,000 Australian dollars selling a website that I had built from scratch myself. That sale was a big windfall for me and a moment I won?t forget because it was the first time I saw the real potential of online property investment.

Since that sale I?ve gone on to sell more than $150,000 USD in websites. Some of the sites I built myself, investing my own time and sometimes money, while others I have purchased and then sold for a profit at a later date.

I?ve never lost money on a website investment, although I have bought some sites that were not big money spinners – I got out with pretty much the same as I went in with. When profits are made though, the worst I have done is double my money. Read the rest of this entry