Why do enterprisers write? Simple, most enterprisers would say: since we have to. Truthful, maybe, but deterring. It makes writing seem pretty trivial. How about another go? Here’s a plausible 2nd reply: To demonstrate what we know. Hmm, I’m not sure I like that a great deal better. Isn’t there something more confirming we can state about writing and becoming a master author?

Yes, there is a finer and more in-depth way to describe why individuals write. The best reason to write is the best reason to do anything-because it helps you evolve and grow into your potential. Writing is a fantastic way to learn. When you compose you identify whether you really understand something, or just think you do; and the very operation of writing makes you think, and think hard.

The operation of writing-an awkward cycle of question, composition, and rewrites-push an author toward the true goals of decisive thinking, creativity, analytic thinking, deduction, and informed judgment. In this view, then, writing is chiefly about learning, not showing off what you already know. If authoring teaches you nothing, it is nothing.

2 common forms of writing are expressive and communicative.

Expressive composition is personal and loose, authored to further comprehension and expression on the part of the author. Open-ended and originative, expressive writing is a good way to start learning about a topic. Differently, communicative writing is analytic, formal and more or less impersonal. It presupposes that the author already has considerable knowledge and appreciation of the topic, and is composing to inform a reader. It demands adherence to firm rules of tone, voice, wording, evidence, and reference.

Composing as learning begins with expressive writing. Consider what it’s like when you’re first learning about a subject. Everything is unfamiliar. It’s like being in a strange land and the words themselves are unknown. Expressive writing gives you an chance to begin to make sense of a subject, to bring the countless facts, definitions, rules, possibilities, and views to life and enforce some order on them.

With communicative composition, appearances matter a great deal. Communicative writing includes reports, plans, official documents of all kinds, letters of application, and so on. What all these forms of composition have in common is the capital weight they place on appearances.

The tight rules governing communicative writing rather effectively pick out those who haven’t enough knowledge in a field. Technical papers or initial sales pages, e.g., can often weed out half-baked or poor authors simply by how they appear.  Communicative writing requires you to know very much about a particular field’s rules and patterns… so you’d better know what you’re talking about.

Writing is a skill that anyone can learn to improve and can be used to pull-in income. Also writing can be a wonderful learning and self growth tool.

You don’t have to have a pre-existent talent or aptitude for writing in order to do it well. All you have to do is take hold of your writing by systematically applying tools, techniques and diligence and understand what it’s all about to reap more revenue from your writing.

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Twitter is a micro-blogging site that asks you a basic question, “What are you doing?” It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are “following” you. When people follow you, they see what you’ve recently contributed when they login. They see your “tweets”, which are the messages you leave.

And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.

Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you’ll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.

It’s important that you don’t abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you’ll be perceived as a spammer, and no one wants that tag.

Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promotion. It acts sort of like an opt-in mass emailing blast to your house email list, but it’s a heck of a lot easier and faster. This is the power of Twitter.

One thing that I’ve noticed with Twitter is that it can seem overwhelming at times. The sheer information on Twitter, the ‘how-to’s’, tutorials and all the other ubiquitous advice on how to use and take advantage of it can seem hard to understand and implement. So here’s an easy-to-understand list of the top ten ways in which you can use Twitter to market yourself, your business and your website.

The Top 10 Ways To Use Twitter for Marketing:

1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)
2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you’ll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.
3. Use it to get new customers. Use Twitter’s search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?
   1. You’ll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they’re selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?
   2. Since every link has ‘http’ in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.
4. Use it to build your email list. Use Twitter’s search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.
6. Use it to build buzz about an upcoming product or website launch.
7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.
8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you’re at a conference or trade show, you could tweet what you’re doing and invite people to visit you in person.
9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.
10. Use it as an instant messaging system to keep your and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.

You should note that this top 10 list is not in order of importance or in any particular order. I suggest that you give Twitter a try if you haven’t already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.

And one more important thing to remember is that there is no silver bullet in marketing. You should always be trying and implementing numerous tactics when marketing your business. Don’t only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your entire social media and marketing toolbox.

There are millions-if not billions-of articles on the internet. No matter the topic, people have already written about it online. So it can be difficult to get new articles to the top of the search engines. But, it can definitely be done.

It isn’t enough to select a topic people about which people will want to read. Let’s say that you went over to Google’s AdWords (or another website that determines which keywords are the most popular search terms at the moment) and then decided to write about one of the latest trends. While this does improve your chances of ranking higher on the search engines (and it is, in fact, a worthwhile step to take), it alone will not guarantee success. Instead, you will need to make your article stand out somehow.

Tips on Writing Your Article

Writing about the current buzzwords and trends-also known as viral marketing-is a great start. But you can definitely take other steps to make sure that your article rises to the top of the search engines. These are some ideas that you might try:

• Choose your keywords wisely. Let’s say that you did research and found that a certain brand of candy bar was a big trend that a lot of people were talking about because of a contest that was going on. Keywords for your article could very well be ‘candy bar’ and ‘contest.’ The brand name could also be a keyword. Don’t, however, choose something extraneous, such as ‘chocolate’ or ‘nougat.’ For this type of article or articles, you won’t need to describe the candy bar.
• Select keyword placement wisely. You should include your keywords in the headline of your article. You should also make certain to include them in the body of your article several times, toward the beginning and the end.
• Keep keyword density in mind. Keyword density is the number of times your keyword appears relative to the number of words in total. Your density should be no more than 5% to 7%. Any more than that, and most search engines may regard your article to be spam.
• Include links to high-ranking websites (or other articles on your own website). Links will help you to achieve high search engine rankings, especially if they are links to popular websites.
• Remember: Content is King. If the quality of your article isn’t good, no one will read it-and, therefore, no one will click on any of the links. Make your article interesting and readable.

What to do After the Article is Written

Once you have finished the article, there are still a few ideas you can try that can help to get your article to the top of the search engines:

• Submit your articles to the several article directories.
• Submit your article to ezine editors that accept articles on your topic.
• Look for blogs related to your topic, and ask if they accept outside articles for submission.
• Post a link to the article on Twitter and Facebook.
• Submit the article to social bookmarking websites, such as StumbleUpon and Digg.

Did you know – 97% of people FAIL in Internet Marketing.

97%!

Why is that so high?

The answer is – because for most – an Internet Business is the first time they will have worked for themselves.

Now – there is NOTHING wrong with this – in fact it is to be applauded that many have the entrepreneurial bug…

…but it does mean the majority enter this business needing to learn some new skills first.

Most online – at one time or another – believe that just HAVING a product – means they are in business (this is not helped by so many so-called gurus who scream from the roof top how easy it is to make money online…)

Now please don’t berate yourself if you once thought this – I did when I began! (in 2008)

But I have to tell you…

…a product is not a business.

There are a ton of people with great products – making no money.

And let me add to this.

A website is also not a business – again – there are millions of websites making nothing.

So if a product is not a business – and a website is not a business – what IS a business?

The answer?

Customers.

Robert Kiyosaki once said ‘The rich build networks, everyone else looks for work.’

Look at all the really successful online ventures – Twitter – Facebook – Linked In….

They have all built networks.

Look in the offline world. Sprint – TV networks – Ralphs…

Call it a database – customers – list …it really doesn’t matter.

They have built networks.

Those that are successful – in ANY industry – have an INSTANT SOURCE of customers – that they have collected over time.

And 80% of your income – will come from the SAME 20% of your customers.

THE SAME 20%!

The very best thing you can do right now – is stop trying to sell something – and build your own list.

Just 40 people buying a $27 product from you – is over $1000/month.

Imagine getting 80 people. 100. 200. 500…

How do you build a list? Easy.

You choose a profitable market – and then offer something of value for free.

Free used to be a gimic – now it’s a fully fledged economy.

Why is this?

Because there is no money in the front end any more. 10 years ago maybe – but certainly not now.

It’s all in the back end.

We build our list first – by offering something of value for free.

Every successful business is in the SAME business….

…and that is the business of improving their customers lives.

You need to adopt a greater passion for what you are GIVING (your free gift) – than what you are receiving ($$$).

Stop asking yourself ‘How can I make more money’ – and start asking yourself ‘How can I help? How can I serve? How can I solve?’

Every successful businesses understands this.

It’s not what you sell – it’s what you stand for.

If you spent the next three months doing nothing more than building your list – that would be time very well spent.