Saturday, March 13th, 2010 at
10:39 am
All the most successful entrepreneurs have a customer list they nurture and treasure and unless you’re a complete novice to marketing you’ll know that your own customer list is vital to your success. In today’s marketplace your clients have a greater choice and it is just one ‘click’ away.
Relationship Building The Internet is a fantastic relationship building tool and by keeping in touch with your customer list on a regular basis via email you have an ideal opportunity to build up trust and credibility with your clients. There are several ways to do this:
- Write an eZine to your clients at least once a week
- Tips are very popular and they can be short, not more than one or two paragraphs you send out every week. They must be packed with information that is relevant and beneficial to your clients.
- Mini courses are effective too, but again must contain good, useful, informative information. Ideally, it should be delivered over 5-7 days and be broken down into one subheading a day on your subject.
Read the rest of this entry
Monday, March 8th, 2010 at
9:55 am
The typical form of a newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.
Define Success
Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.
Read the rest of this entry
Wednesday, November 25th, 2009 at
4:45 am
One of the excuses we hear most often from struggling online marketers is that they don’t make more sales because they don’t have a list. We even hear that excuse from marketers who have been online three, or even five years.
My question to them is always, “What are you waiting for?” “Why not start a massive list-building effort today?”
When I look at how I built my database, I used only a few primary methods. Here are the most effective ones that I used:
Read the rest of this entry
Monday, June 22nd, 2009 at
8:26 am
Email marketing is one of the most effective ways for a business to promote themselves and increase sales but it must be done right in order to be effective.
In this article I will touch on the art of email marketing- (What works and what does not) and how you can get more bang for your marketing buck when selecting an email marketing service.
A word about spam.
Unsolicited email or “Junk email” also called “Spam” is living proof that email is a powerful way to reach an online audience.
Read the rest of this entry
Monday, June 1st, 2009 at
12:10 pm
The term membership sites refer to the fact that it is exclusively restricted for the use among the members. A membership site only allows its members to surf and view the inside contents of that particular site. Most of these membership sites are paid sites. The paid membership sites charge a nominal fee from the viewers who wish to be a member of that particular site. These fees are usually charged on a monthly basis. But there are sites, which have six months’ subscription offer. It depends up on the regulation of the websites.
Membership sites offer various kinds of quality information to its subscribers. It also provides information, which the members cannot find elsewhere and will also search anything on the web if the topic for research is provided. There are innumerable membership sites, which offer variety of services to its members.
Some of these membership sites contain useful articles or information in a particular field or product or service and some publish the results of various tests and studies, while some membership sites provide access to web libraries or online libraries and other sites reference information. There are also some sites, which contain reviews, and there are some membership sites that act as a meeting place for like-minded people like the dating sites.
Read the rest of this entry
Saturday, June 28th, 2008 at
8:40 pm
Email marketing always gets a bad press? but a new study proves it?s actually the most effective and efficient marketing tool available to online entrepreneurs.
Sure, spam is still as problematic as ever. But if you?ve got a targeted list of opt-in subscribers and a message they want to hear, email marketing can be incredibly powerful!
A new survey by Forrester Research and Shop.org says email marketing messages sent to in-house subscriber lists provide the highest return on investment of any type of e-marketing activity.
Read the rest of this entry
Thursday, May 29th, 2008 at
9:01 pm
Email marketing is something that can be easy or hard to implement; it depends on you. The basis of email marketing is a list; though there are many companies selling email lists, it is better for you to create your own email list. If and when you build your own list, you develop cordial relationships with these people which make email marketing easier. So the first step to effective email marketing is building your own list.
Though auto responders have their own personalization feature, it is better for you to be personal in your emails. Speak directly to the recipient of the email so that the email doesn’t look like it has come from an auto responder, but directly from you. this is the second step to effective email marketing.
Content is an important aspect of effective email marketing. Make sure you have content that people are interested in reaching and not something that will make them bored about reading. Just consider how you would accept the email if you received it, and whether you would read it if you received the email. If you would read the email if you received it, then it is more than likely that your recipients too would read it.
Read the rest of this entry
Friday, May 23rd, 2008 at
8:41 pm
Internet marketing is mainly done by sending emails. People indulging in Internet marketing have an access to a database of emails, which they use to send their marketing collateral like articles, e-flyers and e-brochures to. This kind of email marketing is risky, as there is no saying when the recipient of the email will actually read your email and send a affirmative reply.
Actually speaking, any kind of marketing is all about networking with people. In the same vein, email marketing would mean a person should always be able to process and reply to any and replies they receive due to their Internet or email marketing. It is, of course, a physically impossible task for a person to sit at the email program 24/7 and check the replies, and hiring a group of people to handle these emails will just increase the unnecessary costs of Internet marketing.
Read the rest of this entry
