With a high converting squeeze page, an online business will make more use of the traffic they drive to their website. With more email leads an online business can promote to, there are more chances of buyers for your products and services. Generating traffic is hard work so you want to capture as many of the visitors’ emails as you can when they visit your website.

Here are 9 steps to creating a high converting squeeze page:

1. Determine Type Of Traffic

Decide what type of prospect you want to attract with your squeeze page. Then create your squeeze page to attract that particular type of prospect only. Don’t create a squeeze page which caters for everyone. Your conversions of visitors to leads will suffer.

2. Professional Graphics

Create the best graphics you can for your squeeze page. Eye-grabbing graphics have proven in my tests to increase conversion rates. So hire a good graphics designer if you can’t design good graphics yourself.

3. Keywords

Make sure your squeeze page shows the keywords which the visitor is looking for. If your ad promises that they will receive an insurance review report when they visit your squeeze page, make sure your squeeze page shows the words “insurance review”.

This will confirm to the visitor that they are on the right page and they should find the information they are looking for.

4. Attention

Get your visitor’s attention right away when they visit your website.

You can do this by showing a headline that raises curiosity and promises benefits.

Once you have their attention, they will read more of your squeeze page.

5. Benefits

With your squeeze page, explain the benefits for the visitor if they sign up to your list.

Explain the benefits using words or video. Make sure that when you read the message on the squeeze page, you actually emotionally feel how signing up will benefit your visitors.

6. Graphics – Video/Report

If you are offering a free report or video on your squeeze page, create a graphic (called an ecover) for it.

This will make your intangible product seem tangible. Visitors will want their hands on your free offer. It’s all about packaging your offer.

7. Call To Action

In your squeeze page, make it very clear what you want the subscriber to do. Don’t make them guess that they should enter their name and email address to sign up to your list. Tell them directly in simple terms. Command them on what they need to do.

People react to commands. Telling them to enter their name and email and then click on the submit button is needed. This may sound silly, but tests have shown this to increase response rates.

8. Split Testing

With every squeeze page you create, you need to create another one with a slight variation such as a different headline, different benefits or place your sign up box in another place.

All squeeze pages can be improved. Use the tool at http://www.google.com/websiteoptimizer to test which 2 versions of your squeeze page has the better response rate.

Remove the low performing squeeze page and try to create another one to achieve better response rates. This is how you create squeeze pages that have 50% sign up rates.

9. Drive Traffic

At the end of the day, you need to drive traffic to the squeeze page and see what type of prospects react to your squeeze page. If you notice that a certain source of traffic has good sign up rates then market your squeeze page more in that area.

The more traffic you drive to your squeeze page, the quicker you will be able to create a high converting squeeze page.

All these steps are not rocket science, yet not many people follow them. Improve your squeeze page one step at a time following the advice above and you’ll be able to convert a high percentage of your visitors to subscribers. This list building component of your online business is essential if you want to increase sales. If you want your online business to succeed, a high converting squeeze page is mandatory.

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Knowing how to make a website is essential if you want to make a website, either for business or just for fun. There are many sites online that will explain to you how to do so, but few of them offer a good solution for a beginner. They all seem to need some form of pre-knowledge of many of the factors involved, and they make it look a lot easier than it actually is.

Sure, anybody can create a website that looks passable, but how do you make a website work for you to make money or to get visitors? These are the two reasons for anybody making a website. No matter who you are, or what the site is to be used for, it will meet one of these two criteria.

First it must get visitors: otherwise there is no point in having one. Even if you just want the site to run your hobby, or keep in contact with your family (better with Facebook!), people have to visit. If you also want to make money from it, then you still need visitors, but you have to persuade them to buy. That means keeping in touch with them: you have to collect the names and email addresses of your visitors and then keep in touch with them, making them special offers, providing information, until they eventually buy.

It takes the average person 7 – 8 exposures to your product before they decide to buy it. That’s what advertising is all about: to get these exposures until the prospect finally makes a purchase. However, back to the website.

Most sites that show you how to make a website don’t tell you that once you create a website you have to make it work. It’s like buying a car. You don’t just buy a car, sit in it, and it takes you to where you want to go like a cab does. You have to learn how to drive it. Once you have learned, then you can drive it. However a website is not like that even. Why Not? Because it doesn’t come with all the bits and pieces needed to make it work. These are extras!

Here are the things you need to make your website work to make money for you:

A Web Host

The host provides you with the web space for your site. That’s just like a large directory on which you can place your files, such as your web pages, graphics files, products and so on. Your host also provides the means by which you can connect to the World Wide Web.

A Domain Name

Your domain name is the name of your website: the bit that comes after http://www. You need it before you can create a website and put it on the web. You can choose from those still available, and then register them with the DNS (Domain Name Service). Your domain name will cost you around $10 a year – you never own it, you just hire it with first refusal every year, though you can pay for it for some years in advance. You will also need keyword software to enable you to choose the best domain name for your site.

Site Building Software

You will need an HTML text editor. HTML is the language used to make a website what it is, and most HTML editors offer wysiwyg functionality, so you don’t have to know HTML, and just type in what you want. However, if you want to link to other pages on your site or to other websites, or if you want to add graphics and anything else other than plain text, you will need to know some HTML.

Email Service

You will need an eMail service with your site. Nobody will buy from you if you are using a free eMail service to run your website!

Autoresponders

Unless you want to be writing and sending eMails manually all your life you will need software that can do it for you. An autoresponder can send an email to people requesting information, take orders, deliver orders for electronically deliverable goods, send invoices and receipts, thank you notes and acknowledgements, and also parts of weekly or monthly courses you might provide to your subscribers, who will hopefully become customers.

Shopping Cart

If you are selling goods, even eBooks or software, you will have to provide a means for a customer to order them. You will also need a product catalogue if you sell more than one item.

Payment Processor

You will require a means of accepting credit and debit card payments. If you can’t do that, then shut up shop now and don’t even start.

Traffic Analysis

You will need software to analyze your traffic and find out what your most popular pages are, what keywords bring most visitors and what pages most visitors leave from without buying. You can them improve these pages to keep visitors on your website where you want them.

Other Software

Other software or tasks needed to create a website that works properly include Search Engine Optimization, to make sure your web pages are listed as high as possible on Google and other search engines and once you become more advanced, audio and video software to jazz up your website, graphics software, a blog to market your website and a lot more.

All of these are essentials that you will have to purchase and will have to learn how to use when you set out to create a website. It is possible to get free versions with your cheaper websites and hosting services, but some of these can lack the functionality to make them look really professional and persuade people to buy from you or continue to visit your site.

If that all frightens you then you are right to be scared, because you are going to have to learn how to use them all. However, there is an answer that can allow you to avoid all these, because there are systems online that offer you a website with all of these extras integrated with it. Some are truly integrated with the site so that all you need do is to add the text, while others offer all of these components for you to use to make a website, but you have to learn how each is used separately.

While the latter offers you more latitude in your website design and functionality, the former allows you to create a website from scratch without knowing the first thing about the subject. With these, you can make a website by choosing templates and filling in the blanks. A bit like painting by numbers really!

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Online Business Coach and Internet Marketing Strategist Gabor Olah helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, $1K A Day Formula, at ==> $1Kadayformula.com

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Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you’ll be given the opportunity to purchase a “never to be seen again, one time offer,” which is a product that has been discounted for one time only during this one particular transaction. In this transaction scenario, you have two choices: either buy the product now at the special discounted price, or continue on without buying the product and lose access to the special pricing opportunity. However, you can usually buy the product later, but at a higher price.

Normally, these types of offers drive me crazy because there are usually 3-4 “one time offers” bundled together. When you decline one, another one pops up. Sometimes it feels as though the one time offers will never end! However, after watching several videos recently as veteran Internet marketers touted the benefits of the OTO, I wondered if I might be able to use these in my business without being slimy.

Here’s how I decided to implement this strategy:

1. Determine the offer. One “one time offer” is quite sufficient for my needs at this point, so I looked through my inventory of products and made a decision on what to offer as a one time unique deal.
2. Name the price. Your OTO needs to offer enough of a price reduction to make it truly attractive to your prospect. In many cases, that means a savings of 40-60% off of the regular pricing.
3. Outline the order of the offer. In many cases, the OTO is attached to another purchase. You’ll need to determine if your shopping cart can be configured to handle such an offer. In my case, the most natural place for this one time offer is on my ezine subscription thank you page. I have 2 thank you pages created when someone subscribes to my ezine. The first gives instructions on how to opt into the list. The second, called a “confirmation success page,” gives the visitor access to my free giveaway, or client attraction device, once the visitor has confirmed her email address and opted into my list. For simplicity, I decided to keep my confirmation success page intact, and tie the OTO to my opt-in thank you page.
4. Craft your copy. On your ezine thank you page, give your subscriber instructions on how to get on your list, and below, create your OTO that fully describes what you have available, why it’s a great deal, and the special price that you’re offering. I also use some OTO graphics that I purchased inexpensively to help me get the message across. Be sure that you give your prospect the option of opting out of this offer.
5. Test your conversions. You can test your conversions in many ways — by changing headlines, graphics, or even at the point you are making the offer. For me, the conversion calculation was pretty simple — was it making me sales? I don’t have the figures yet, as I’ve just started this process, but I’ll keep you updated on how I do.

How much money are you leaving on the table by not using one time offers? Give it a shot, and test to see if it increases your sales.

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Online Business Coach and Internet Marketing Strategist Gabor Olah helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, $1K A Day Formula, at ==> $1Kadayformula.com

Ready To Work At Home?
Read Here How and Start Your Own Online Business NOW!

 

Don’t think email marketing is now too hard as more autoresponders insist on double opt in. You can still market effectively to your customers only you hve to be a bir more creative.

Personally, I welcome email marketing becoming harder because the more effort that has to be put in will make those ‘lazy’ or wannabes simply drop out. Into that gap the inventive professional approach to email marketing will thrive.

I want to show you the impact of the new rules and how to deal with them and let’s start with the double opt in.

If you use any of the major shopping cart providers like 1shoppingcart (ISC), they now have, mandatory double opt in and they did this because of being blacklisted by SPAMHaus organisation. This was caused by one selfish, unethical person using ISC’s ‘Tell a Friend’ script to send out thousands of Spam messages. The consequence was that email sent via 1SC servers was being classified as Spam by many ISP’s. 1SC agreed to make all email sign ups double opt in so as overcome this problem. What does this mean to you?

Double opt in means that anyone joining your list is sent an email asking them to confirm that it really was them that signed up and they want to join. This method produces a better and more responsive list BUT reduces the numbers. Take your pick because there are a few different reasons for this, including forgetting to confirm, changing their mind, or not really understanding what they are being asked to do. What can you do?

I am a firm believer in telling your customers and prospects EXACTLY what to do. On my website I have a video of me telling people exactly how to confirm that they want to subscribe to our lists. The video allows me to actually show them what to do, and how to do it and anyone signing up to my list is directed to a web page where I show them the exact email they’ll receive and how to click on the link.

This is simple…but very powerful and by using it on several of my lists I have achieved a confirmation rate of over 90% – and that’s virtually unheard of.

5 key tactics to use now Your aim is to get your email through and read by your customers and prospects. Yes it may be getting harder, but these tactics will help you win out over your competitors:

1) Brand your emails so they stand out from the crowd Give your emails a brand name or title so as soon as people see that name they know who it’s from and what to expect.

For example, one list I have with my partner Neil Travers is the Junior Soccer Coach Newsletter ‘Tip of the Week’. Now that doesn’t really have impact so we went to ‘Junior Soccer Coach – Inside Tactics’ and further refined it to ‘Inside Tactics’ and that is now our ‘brand’ name for the free tip of the week.

2) Send out a reminder for all of your emails. Your first email is your regular email and you must follow up with another one that briefly reminds them of what you have just sent or to direct them to read a copy online or on your Blog.

That second email must give them a REASON to go and find/read your earlier email. How? Give them a teaser of the information your newsletter contained, maybe a free gift or how it can help them…use the biggest benefit.

3) Always, always, run your messages through a SPAM checker It’s essential because it will tell you if your email is likely to be classified as spam or not. If it is spam, then you will know which words you need to change.

4) Your subscribers need to be kept in touch with regularly. I receive better responses to my promotions when I am regularly emailing people in that niche.

Coincidence? No, because more contact with your list means you are building a relationship with them, and so they are much more likely to buy from you.

5) Build smaller targeted lists Smaller, targeted, lists are by far more responsive to you and your offers. I would rather have 250 highly focused names on a specific topic than 5000 names on a generic one.

I want people who are positively interested in my specific niche. Your first sub list should be of buyers, people who have already bought from you, and then people who have bought from you more than once. Build sub lists of topics within your particular niche, as your next step.

For example; in our football newsletter we might ask subscribers to email us for more information about a specific topic such as under 7’s or girls football. We would add these people to a sub list with its own autoresponder series. Then target these prospects with specific offers relating to their enquiry.

Use these 5 tips to help you make your email marketing more effective, and to ensure it gets through to your customers and prospects.