Do you feel like you are spending a lot of money on PPC but that you are getting little in return? For small business owners and internet entrepreneurs, spending even a couple thousand dollars on PPC can feel like an incredible amount of money. To ensure that your ads actually bring your business results and to make the most out of your PPC investment, implement some of these money-saving tips.

1. Make sure your ads are geographically targeted. If you are a dry cleaner in Brooklyn, only place ads for people in your local area. This will help to lower ad impression, raise CTR, and give you better ROI and a higher quality score.
2. Use the negative keywords match feature to your advantage. When you use the negative keywords match feature, you can filter out keywords for which you do not want your ads to show. The words “free” and “cheap” are common elements of negative keyword phrases. For example, if you sell web templates, surely you don’t want people searching for “free web templates” to click on your ad. You will have to pay for those extra clicks and all of those unwanted impressions will lower your CTR. Use the negative keywords match feature to filter out such negative keywords. However, you may find that some negative keywords would be of benefit to your campaign. Go to the Google Adwords Keyword Tool, choose “negative” in the drop down menu under Match Type, and determine which negative keywords may serve you.
3. Create separate ad groups, ads, and landing pages. Rather than targeting a slew of keywords with one ad and one landing page, group similar keywords in individual ad groups, create individual ads for them, and then point them to your designated landing pages. By doing so, you can improve your CTR and conversion rates because the landing pages will be more relevant to the terms that users are searching for.
4. Use ad scheduling. Ad scheduling allows you to control the day and time that your ads appear. For example, if your business offers a special Tuesday deal, you can schedule your ad campaign so that your ads promoting the Tuesday deal only show on Tuesdays. Or if you are running your ads 24 hours a day, you might find that by running them only during a certain time frame of the day instead, you get better conversions. Let’s say you have a health website. You will probably get more clicks and conversions in the morning for keywords like, “morning after pill,” “morning sickness,” “morning headache,” and “hangover.”

Don’t use broad match. Many people are simply unaware of the different keyword match features that are available in Adwords. By default in an Adwords campaign, your keywords are set as a “broad match.” The problem with broad match is that your ads will show up when people search for different variations of your keywords, even if they are not on your keyword list. Google is likely to consider many words as relevant when they are really not. Use the “phrase” keyword match type to ensure that your ads only show up when people search for the exact keywords on your list.

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Affiliate marketing is a great way to make money from your blog, and the fact that it’s almost completely hands-free (or autopilot as they say) makes it all the more appealing to a lot of bloggers. Now there are the normal affiliates who make a couple hundred dollars a month, then there are the “Super Affiliates”, a title which is usually given to affiliates making a five figure monthly income or more.

Today I’m going to review a product called “Super Affiliate Blogger” by Gobala Krishnan that promises to reveal how normal affiliates can upgrade themselves to “Super Affiliate” status using WordPress blogs and a few tactics. You can see the actual page here: Super Affiliate Blogger

(1) Overall Impression

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A Review by Steve Pavlina

Because I’ve been running successful online businesses for many years, people always ask me how they can achieve a similar level of success. How can I build a high-traffic website? How can I make money online? What do I have to do to quit my day job? Will you mentor me?

These questions have always frustrated me.

The problem was that I couldn’t readily teach people to do what I do, at least not the way I do it. I’m too old school. I’ve been using the Internet since 1989, and I built my first income-generating website in 1995. Most of the money I’ve earned in my life has come from my online businesses. But my approach has been virtually unteachable. Believe me — I’ve tried. After delivering a few workshops on blogging, it became obvious to me that I couldn’t teach this. I was overwhelming people with more info than they could handle. People got excited by the ideas, but they couldn’t implement them. In truth there’s just way too much hidden complexity in my approach.

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Today I want to talk about blog design. As I browse the Web, I stumble on many different blogs, most of them ugly. It’s understandable that people can’t design web pages, but with many free descent templates available, there’s no excuse for ugly looking pages. All I can say – if you don’t know how, get a free or buy a template, or hire a professional.

Finding The Right Blog Template

A blog template is the format in which the blog will appear and how it can be used. If you are designing your website and want to include a blog, you will want to choose something that will serve your needs and not just look good on the page. You first need to decide the use your blog will serve.

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There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I’m always asked the question “Is Wordpress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.
Here’s the comparison scale:

1) Ease of Set-up And Use

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The following is a description of the product based on the author/website claims. Reviews for this product are below the description. We encourage you to leave a review as well.

To Catch A Lot of Opt-Ins, You Need Good, Fresh Bait?
?If You?re Not Using A ?Sweet & Sexy?

?Grab Your Customer By The Eyeballs? Type Of Squeeze Page On Your Website? Then There?s No Doubt You?re Leaving Thousands Of Dollars In Extra Profits On The Table Each Month?

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