NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 2
By Jimmy D. Brown of “Affiliatenaire”

Pop quiz time.  What does “HTML” stand for?  Don’t know that one?  How about this – what does “FTP” stand for? OK, one more chance.  Do you know how to work with either?

That brings me to the second reason why I love affiliate marketing…

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There is a common misconception that a website automatically catapults a business to global stardom. This could be true – with a lot of time and money spent on it – but in isolation, a website is next to useless. No doubt all you SEO experts out there will think I’m teaching grandma to suck eggs but there are literally thousands of people starting out who just don’t realise what it takes.

The truth is, a website on its own is akin to opening a new shop at the bottom of a dark, gated alleyway – with no signage or advertising. Passers-by will do exactly that, pass by, never knowing what wonderful products you are selling. Without the brightly lit signs, local press, opening launches, special offer flyers and other advertising, nobody will ever know your shop is there!

It’s the same with a website, unless people know it’s there, they will never visit it.

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One of the most common questions I’m getting these days is “how should I measure the value of all the social marketing things we’re doing like Twitter, Linked-in, Facebook, etc.?”

My answer: WHY are you doing them in the first place? If you can’t answer that, you’re wasting your time and the company’s money.

Sounds simple I know, but I’m stunned at how unclear many marketers are about their intentions/expectations/hypotheses for how social media initiatives might actually help their business. In short, if you can’t describe in two sentences or less (no semi-colons) WHAT you hope to gain through use of social media, then WHY are you doing it? Measurement isn’t the problem. If you don’t know where you’re going, any measurement approach will work.

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Henry Ford taught us that to simplify the manufacture of automobiles, that the best way to do so was to install the assembly line. That one change revolutionized the auto manufacturing industry permitting the industry to build cars at a cost whereas the average person could afford to buy one.

The lesson we should take from this is that having the ability to improve the process of getting the job quicker and cheaper, without compromising the quality of the job being done, will help catapult the person who simplified the process to the top of his/her field.

Pennies saved in your home business can turn into dollars at the end of the day, and dollars can quickly multiply into hundreds or thousands of dollars over time.

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Split tests are your way to ensure that you are maximizing your marketing potential. They help to increase conversion ratios, sales, and essentially profits. Split tests are used in both online internet marketing, and in offline marketing efforts.

So what exactly is a split test?

Split testing is used to create the most profitable marketing message. It tests various components of your marketing message and allows you to maximize its overall effectiveness. Here’s an example that should make the concept clearer to understand.

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Welcome to the third article in my list building series. In the first two articles I discussed ?how to set up your squeeze page? and ?how to write your follow up series?. Today I?m going to show you the next step – how to drive traffic to your squeeze page, and how to make sure that traffic converts into new subscribers, and thus money in your pocket.

There are hundreds of ways to generate traffic – I?m going to focus on the ones I use the most, which of course also are the most effective for me. As with the other articles I?m going to rank theses step by step – note that it does not mean that #1 is the best, it means that I believe #1 to be the easiest to master and get results from. You don?t have to use all the traffic sources, you need to figure out what works best for you and how many sources you can use effectively. But at the same time you don?t want to limit yourself to just one source.

You will always hear a lot of people say that this and that traffic source does not work or does not create results. I couldn?t disagree more, there is no such thing as bad traffic. It?s what you do with your traffic that matters – what offer you present and how you do it. Sure you will likely get a better conversion rate from PPC than you will from traffic exchanges – but at the end of the day, what matters is your return on investment (money or time). Comparing conversion rates across methods is like comparing apples to oranges, but you can compare cost per sign up and use that to find the traffic methods that work best for you.

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Internet Marketing Online Business Opportunity Ideas
By David Buster

An internet marketing online business opportunity may be what you have been looking for to earn money on line working part time at home. Finding a legitimate online business opportunity can be tricky with all the scams that exist today.

If you would like to learn more about having your own internet marketing online business to earn money on line, then continue reading. You may also be aware that there really are people who actually are making this work and living the lifestyle you may have wanted. So what is holding you back?

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