A Great Way To Build A Money Making Internet Marketing Business

Albert — Fri, 15 Aug 2008 14:53:35 +0000

It sounds contrary to traditional marketing strategy, but believe it or not, you can make huge profits by giving away your eBooks for free.

That’s right, you CAN make money by giving away free products.

Here’s how it works. Create a quality product about a popular, in demand Internet marketing subject. The more in demand the product, the more money that your free giveaway can bring.

Create a website like this one to enable you to give away your free report, course or eBook. It doesn’t have to be anything fancy, it only has to have a sales page to offer your free giveaway. In its simplest form, your website is the place where you’ll offer the free report, course or eBook, that you will either give away outright or send after the customer opt’s in to a mailing list.

The website consists of a Sales Page promoting your free product that
takes the customer to a squeeze page (where the customer must opt-in to receive the download link for the product) or directly to a download page.

Regardless of whether you require an opt-in before receiving the free eBook, the customer is always first taken to a One-Time Offer Sales Page where you offer a Master Resale Rights version of the product. Of course, the Master Resale Version is a product that you sell, but it also has some very distinct advantages over the “personal use only” free edition that you give away. When you offer a free course, you can offer the Master Resale Rights at the end of the course.

For example, the Master Resale version can be resold by the customer, allowing them to keep 100% of the profits from the sale. In addition, you can make the Master Resale version “rebrandable”, which means the customer purchasing it can “rebrand” the eBook or course with THEIR name, THEIR website URL and THEIR ClickBank affiliate ID.

If the customer declines the MRR offer, they’re given the download link for the free “personal use only” version of the product. In other words, they get the product absolutely FREE.

If the customer purchases the MRR package, they’re instead given a download link to a rebrandable version of the product and reseller package containing the website tools they’ll need to resell the product including a Sales Page, Download Page, graphics and any “extras” you choose to include.

I like to offer a “rebrandable” eBook with my LTQ’s because it enables the customer to not only resell the eBook and keep any profits from any sales, but it also allows them “rebrand” the eBook with their name and web address, and replace my affiliate links with their ClickBank Affiliate ID.

By making the eBook rebrandable, the customer is given a significant reason to not only buy the MRR package, but also to widely distribute the eBook (which retains at least one link to my website).

I get three benefits from giving away free eBooks. First, I get to make a potential sale of my MRR package, which I can sell for anywhere from $7.00 to $27.00 depending upon the quality and the demand for the product. Second, I have an opportunity to build my list by capturing email addresses and a name. Third, both the “personal use” and “rebrandable” versions of the eBook retain at least one link back to my website. The free version contains links to my affiliate products, potentially earning me back-end commissions.

The customer wins big-time too. Those electing to take only the “personal use” version get a quality eBook or course for free. In short, an LTQ creates the proverbial “win-win” for both seller and buyer.

So now you know how to give away one of your products for free and to benefit (and even profit) by the free giveaway. This is really a great way to market your products, and to build your reputation and credibility as a provider of quality products.

Albert

Make Money With Video Marketing

Albert — Mon, 30 Jun 2008 21:42:48 +0000

Just two years ago no one had heard of YouTube. Last year was being called the “Year of Video” and next year is already being called the “Year of Video Marketing”.

Wow things do move fast on the internet!

As an internet marketing this can be very exciting (and profitable) as long as you can keep up with the changing technology/marketing integration and find an easy way to leverage it for your benefit.

What is Video Marketing

Traditional Marketing + Web2.0 Social Shopping + Video

Traditional Internet Marketing

Video marketing does not replace existing marketing practices like article marketing, affiliate marketing, pay-per-click campaigns, email marketing, etc. Video is just another way to present valuable content to the consumer to add value to their buying process.

Web2.0 Social Shopping

Web2.0 is a fancy way of saying “social interaction”. Web1.0 was all about static text where you read a website by yourself and then move on. Web2.0 allows you to interact and socialize with others who are interested in the same type of content as you.

Over 60% of consumers who purchase a product do some form or online research prior to making the purchase. And people like to buy from people… not faceless websites… which is why Web2.0 social functionality is so valuable.

Video

The best way to integrate video into the marketing process is to create customer review videos for products you promote. Blending customer reviews – via video – into the consumer shopping experience helps the consumer make better buying decisions. And it helps the marketer providing the video reviews create additional niche streams of income.

Don’t let this overwhelm you… get excited by the opportunities to expand your marketing efforts by adding more value to the consumer buying experience. If you’re a developer you can find the scripts and code online to help you program this yourself. If not, you can always hire a freelancer to build it for you – just be careful to find one you can trust. Or you find an online service that offers a video marketing platform for you to use.

Add value to the consumer buying process with video marketing so you can enjoy a future of profit potential from the coming years of “Social Shopping”.

Resource:
Google Video Marketing

» traditional marketing

A Great Way To Build A Money Making Internet Marketing Business

Make Money With Video Marketing