With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.

Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.

The Setup’s The Thing

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In this article I wanted to share with you what I have found from consulting with dozens of small business owners on Google Adwords.

During the last 6 years, we have consulted with small businesses routinely who have set up an Adwords campaign and have just about given up on this medium. Usually the complaints include things like:

• I receive lots of clicks (which costs tons of cash), with very little to show for it.
• I really have no clue what I am doing on Adwords – it is too complicated.
• I do not understand how to set up Analytics or conversion
• I have a good set of keywords in my campaigns, but I seem to get too many clicks, for no leads.
• I have set everything up, but I don’t see my ads anywhere.

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You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.

It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!

I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.

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The 7 Basics That All Sites Need to Adhere To

Basic #1:

Have a great keyword-loaded URL [Get your domain and hosting at bluehost.com]. Create small uris with: Snipurl.com, Tinyurl.com, ICANN.org is the technical coordination body for the Internet (what to do about domain name disputes).

Basic #2:

Easy to use Site Is your site easy to use and navigate? Does it satisfy its intended purpose? Use techniques that are friendly to your customers and prospects. View compatibility with various browsers: AnyBrowser.com.  Check your graphics efficiency: Optiview.com ’s Quickscan, keep track of your site’s performance: atwatch.com, dotcom-monitor.com, Keynote.com or lnternetSeer.com. Make sure your links work: SevenTwentyFour.com or validator.w3.org

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Urchin visitor tracking is now renamed ‘Google Analytics’ and is available to everyone for free! For those of you lucky enough to have signed up in the early stages, Google Analytics will open up a world of information you probably never knew about visitors on your site. For those not so lucky, you’ll have to wait till Google gets their act together and reopens the doors for new sign-ups to the analytics system.

Why you need Google Analytics website visitor tracking

Google Analytics provides free information about the way visitors to your site interact with it. It is an invaluable tool that all webmasters should use if they don’t already have some form of visitor tracking solution in place. Here’s 10 reasons why you need Google Analytics on your site:

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