Wednesday, March 3rd, 2010 at
1:43 pm
I’m going to let you in on a very dirty secret:
There is one question that is being dodged by experts in EVERY market. Answer that question and you’ll corner the market, be worshipped forever and get more customers and sales.
If it was that easy, why aren’t other experts answering these questions?
It’s because they fear an informed audience. That’s outright silly! But, we’re not going to tell them that. While your competitors run scared, you’ll be getting more sales since you’re going to follow the steps I outline in the article below. You will educate your targeted audiences, get more website traffic, teach people how to buy from you and increase your sales.
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Wednesday, February 3rd, 2010 at
8:27 am
With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.
Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.
The Setup’s The Thing
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Tuesday, February 2nd, 2010 at
10:02 am
There is a right way and a wrong way to use keywords in your submissions: Use them correctly, and you can help your site rank highly for your keyword terms. Use them incorrectly, and you could hurt your cause.
But don’t be afraid–You do not have to have to be a SEO guru to use keywords successfully in your articles.
Here are 10 essential tips for using keywords correctly in your article submissions:
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Monday, February 1st, 2010 at
9:49 am
In this article I wanted to share with you what I have found from consulting with dozens of small business owners on Google Adwords.
During the last 6 years, we have consulted with small businesses routinely who have set up an Adwords campaign and have just about given up on this medium. Usually the complaints include things like:
- I receive lots of clicks (which costs tons of cash), with very little to show for it.
- I really have no clue what I am doing on Adwords – it is too complicated.
- I do not understand how to set up Analytics or conversion
- I have a good set of keywords in my campaigns, but I seem to get too many clicks, for no leads.
- I have set everything up, but I don’t see my ads anywhere.
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Friday, January 22nd, 2010 at
6:57 am
The concept of user experience, and the consideration of ideas that lend toward the optimization of that concept, have created a field of interest and study that is growing as a concrete and primary business model regarding the online world. The focus on user experience is defined through standards that involve multiple dynamics. A paramount is placed upon not only the user’s perception of a web site, but also the sites ability to efficiently serve the user’s needs while simultaneously reflecting the business operatives sought after by the owner of the site.
There are many standard sets, such as The Stanford Guidelines, which relate to the functional aspects of a web site, referring to credibility, updates, and other performance based ideals. However, evaluating and applying user experience principles involves a more complex and multifaceted mindset. When dealing with UX, (user experience) a web designer or programmer must incorporate concepts that exist independently, but also blend smoothly and work efficiently.
User Experience is about more than just building a website
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Wednesday, January 13th, 2010 at
1:22 pm
Wake Up – Your Clients Are Looking for You!
If you’re going to use the power of the Internet to try to find clients, you have to first understand how prospective clients are going to find you. You need to drop your preconceived notions about how you see your business, and start thinking about how potential clients are going to see your business. To do that, you need to try to put yourself in their shoes.
Understanding Web Searches
Let’s suppose, for example, your business is centered around providing consulting to customers who need help with back pain in New York. When you sit down to start designing your web strategy, you might hire a copywriter to create content with the keywords, “back pain consultant,” or “pain coaching.” However, those terms won’t likely bring you much in the way of good, solid traffic from potential clients.
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Thursday, December 3rd, 2009 at
6:51 am
NOTE: The following is a guest post from one of my favorite internet marketing mentors.
Why I Love Affiliate Marketing – Part 3
By Jimmy D. Brown of “Affiliatenaire”
Some people have the ability to persuade others and talk them into just about anything. Especially when it comes to influencing their buying decisions. They know how to push the right hot buttons, say things the right way and generally get consumers into an emotional frenzy to the
point they are ready to click an order button.
There are two key words in that paragraph that really need to stand out in your mind: “some people”.
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Monday, November 16th, 2009 at
9:17 am
There is nothing more frustrating than checking your website’s analytics and realizing that, although a visitor has just spent over 10 minutes reading through a single webpage, they have not made a purchase. Sometimes it can be almost heartbreaking, because no matter how hard you try to increase sales, turning a prospect into a customer can appear to be a near impossible task.
Sometimes the key to turning a prospect into a customer is not a change in your website content, but rather a change to your purchase page:
- Is it easy to find?
- Is it easy to use?
- Can your visitors trust you with their credit card information?
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Tuesday, July 14th, 2009 at
9:28 am
You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.
It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!
I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.
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Monday, June 29th, 2009 at
1:13 pm
Forums are a great way of marketing alongside articles, email and blogging – there is no real way to compare all of these, they are just a different way of communicating. The big difference however with forums is that many many more people will see you and get to know you which builds trust as you interact with the community.
Forums have been around in many forms since the dawn of the internet, they provide a means of conversation with like-minded people in a community-driven atmosphere of helping one another with problems. If you don’t know how they work, let me just tell you a bit about them.
First off, you have to find your forum in your niche, the best way to do this is type in subject forums as the keywords (replacing subject with your topic) into a search engine. Once you have found one in the topic you’re interested in, with a nice community going on, registration is the next step.
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Monday, June 15th, 2009 at
12:49 pm
One type of Internet marketing that you must be taking advantage of is social media. The truth is your Internet business will not survive unless you are involved in various forms of social media. The only exception to that would be is if you do paid advertising such as Google Adwords or Yahoo Marketing.
Perhaps you do not understand the various ways you can utilize these many types of social media to brand yourself and expand your business. Here are 7 types of Internet social media you should be doing everyday.
1. Blogging
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Thursday, February 26th, 2009 at
11:42 am
Google Adsense is a unique program that can generate a lot of revenues over time. Here is an overview of the Google Adsense Program.
To understand the basics of Google Adsense, you first have to understand Google Adwords. Adwords is a program where people can bid per click to buy space on platforms Google supports with advertisements. This includes the ads you see on right column and the top of the results when you search on Google.
Adsense is the result of a crafty little idea wherein Google essentially wanted to maximize distribution of Adwords. With Adsense, Google took the unique approach of letting independent sites place certain types of Adwords advertisements on their pages. This type of advertising is known within the Adwords platform as contextual advertising and advertisers can opt out of it. Most do not.
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