Keyword research for targeted web traffic is vital in Internet Marketing. You live and breathe keywords when doing SEO and PPC. Any optimization and advertising activities involve keyword research as their humble beginnings.
Lesson number one – do not complicate the process of keyword research. Many beginners’ first step is to look for a keyword tool to purchase. That is secondary. What’s more important here is to understand the fundamentals of how to do keyword research. You can then conduct your research with free keyword tools on the Internet.
What are your goals when you do keyword research? You want a targeted web traffic that translates into sales or leads. Agree? To accelerate our research, we employ a keyword tool. Sometimes we depend too much on this keyword research tool to guide us into the audiences’ wallets that we forgot about the needs of the audience themselves. This is not to say that we do not need keyword tools, we definitely do, but a big part of the keyword research process does come from our humble beginnings – our brain!
The high search volume for certain keyword phrase equals traffic. If your website is optimized for this keyword phrase chances are you will get some share of this traffic and perhaps a good ranking in Google. Question is – Is that traffic targeted enough to convert to sales or leads?
Target an audience who is at their buying stage, not browsing. Just an example, instead of “ice cream” you would want to use “chocolate ice cream cone” or “Haagen Daez Ice Cream”. This is what you call a long tail keyword. People searching on such long tail keyword already know what they want, hence resulting in a targeted web traffic. Hopefully they go ka-ching! (cash registers)

Another important factor in keyword research for targeted web traffic is relevancy. As a marketer, solution to a problem equals sales. Create keywords with “solution to a problem” in them. A visitor on your web page is there simply because he/she is looking for a solution. Stay relevant to your market or audience by providing the solution. Failing to do so could probably lead to a ka-boom! (door shutting)

Understand your audience and most of all, think like your audience; your keywords will target the bull’s-eye!

Links & Resources
Wordtracker Search Tool
Keyword Discovery Search Tool
Click Here To Get The MSN Ad Center Plugin
Atomic Blogging
BlogMastermind

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