• The Wonderful Shameless Self Promotion… or not| Leave a Comment

    marketing book

     I very often see blog posts with a title that reads “Shameless Self Promotion” followed by a small blurb about their new product or their new self help book.  I never understand why so many people say this.  I get blog posts daily related to self promotion and the majority of them are start [...]

  • Alabama Indian Casinos Define Their Own Cachet| Leave a Comment

    Alabama is home to several exciting gaming establishments. Not only does the state play host to Greyhound Racing, Alabama is also the home of several casinos – though not all of them are exactly what you might call traditional casinos.
    The reason that not all of the casinos are considered traditional casinos is because some of [...]

  • Whatever Your Passion Lives In, The Niche Lies There| Leave a Comment

    You’ll need to know the niche for your business is first, before starting your online business.
    What is a niche? Let me define the word niche first.
    According to the dictionary, a niche is:
    A situation or activity specially suited to a person’s interests, abilities, or nature: found her niche in life.
     
    A niche is best when you have [...]

  • Honest green marketing gets the runs on the board| Leave a Comment

    Will green products solve the problem?
    Sustainably produced products and their need for commercialization is a response to a growing world population, increasing global resource constraints, and the need to de-carbon our economy.
    The warning signs are there and if we fail in this task, then we will, at some time in the near future, “hit the [...]

  • The magical power of Branding| Leave a Comment

    Branding had never possessed such relevant power until the current times. Knowing that Brand Power is highly constructive and destructive given its immense potential, a vast number of companies are getting their sole marketing teams to spend a chunk of their professional hard work lifting their Brand into the premier Brand category. Amusing as it [...]

  • Custom Promotional Items| Leave a Comment

    In the world of marketing, nothing beats promotional items and free giveaways! A 2006 survey of business travelers at DFW Airport found that 55% of people questioned said they keep their promotional products for more than 1 year. As far as brand recognition goes, 76.1% of respondents could recall the advertiser’s name on promotional merchandise [...]

  • Inukshuk - wisdom from the ancient ages| Leave a Comment

    While we were establishing real estate Toronto business, the question of right motto arose. There were big number of different options for something like real estate. Another question is - What new can we present? Luckily I have discovered something! It has flavour history,philosophy, religion, mysticism…
    Inuksuit (that’s the correct plural) are cairns made of stone [...]

  • 5 great merchandise ideas for your band| Leave a Comment

    Branded Merchandise for your band is a great way not only to get your name out there to the public at large, but also to generate abit of cash to go back into the band kitty. Heres a few ideas for promotional merchandise.

    t-shirts. The classic for any band. Fans of the band may buy your [...]

  • Your Business Needs a Logo For These 3 Reasons| Leave a Comment

    A properly designed logo plays a vital part in the promotion of your products. If done properly, a custom logo tells a story about your products, what you sell, and possibly your philosophy. Any marketing efforts should also showcase your custom logo, giving customers a graphical symbol to associate with your business.
    Many companies do not [...]

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